Make a form

Securely collect valuable data with forms

Create and embed standalone forms on your website or embed into any quiz, poll or survey, or personality quiz

Why make a form?

Generate high-quality leads that are more likely to convert
Get useful feedback to work out how to improve customer satisfaction
Easily organize and connect form data to 5,000+ marketing to
Collect reliable, quality first-party data
Collect emails to send leads more targeted, personalized conten

How to use forms

Contact pages

Make it easy for people to get in touch with you. Get the information you need in the format you want, all in one central place.

Newsletter subscriptions

Get more high-quality leads by using forms to enable users to subscribe to your newsletter. Use Riddle insights to personalize and target email content.

Gatekeep quiz results

Generate leads by adding a form just before your users get quiz results. By asking users for their email to see their results, they are more likely to share it.

Competitions and giveaways

Enable users to enter a competition or raffle. Or send potential customers giveaways, such as samples, white papers, or e-books.

Build forms to get the right information, at the right time

Build standalone or embedded forms

Build standalone forms on your website, such as on a newsletter subscription or contact page. You can also embed lead forms into any of our 15 interactive content types, at any point.

Start building a range of forms

Design forms flexibly to suit your goals

Use our drag-and-drop builder to create flexible forms — without coding. With 16 form field types, and options for branching and logic, you’ll have the flexibility to get the data you need

Start building bespoke forms

Customize to your own brand styling

All our forms are white-labeled. Change colors, fonts, and styles — and customize further with our CSS editor. Design branded templates to publish again and again.

Start customizing your forms