Branching logic, unleashed.

Online quizzes are great for engagement - but typically present the same set of questions to every user.

Until now.

Meet the 'journey' - Riddle's quiz maker now features built-in branching logic.

Give every quiz taker a unique experience. Show them new questions - based on their own responses.

Where quiz meets 'Choose your own adventure'

Our journey quiz was inspired by those classic ‘Choose your own adventure’ books back when we were kids.

Every page, you'd get a choice - such as "You see a scary-looking house in the distance. Do you:"

  • Open the door (go to page 29)
  • Run home (go to page 77)

Now with the journey, you can create replicate this in a quiz format.

Each user is different. Their quiz should be too.

The journey is enormously flexible. Forget the standard 3-5 result types in a quiz.

Instead, think about 20, 30, or more outcomes.

If you ask a five question quiz, with each question having a further five answer options - that gives you a whopping 25 possible results.

The benefit? Each quiz taker will get their own hyper-specific outcome, based on their particular responses.

Journey quiz - branching logic diagram

Perfect for product recommendations

Journey are powerful online marketing tools.

Increase sales by guiding visitors to the products that best match their needs, especially with our 'call to action' buttons and 'custom result landing pages'.

For example, Penguin Random House created this 'What's your poetry prescription?' journey - it suggests the right book for that user.

Brilliant for engagement

Journey quizzes are brilliant for engaging your audience. No matter if you're a sports team, a novelist, or an insurance company, journeys let each quiz taker control their experience:

  • "Can you make it as a pro football manager?"
  • "Would you be a good wizard?"
  • "How safe of a driver are you?"
  • "Are you really depressed?"

Minute Media launches movies with journey quizzes

Sports publisher Minute Media are fans of journeys. They center campaigns for movie launches around a themed quiz - placing the quiz taker in control of the story, and building up interest in the film's storyline.

With built-in video ad slots and custom CSS editing, each journey can be a 100% fully-branded thematic experience.

Check out their journey quiz for the animated hit film Alita:

Collect leads with each journey

The other major advantage of a journey quiz?

Hyper-segment each user through all these branches.

Every quiz taker will get a highly specific outcome based around their own responses.

Add a lead form - then sync all this quiz data to Hubspot, Constant Contact, or 1400 other marketing tools.

Power your marketing funnel with Riddle's quiz taker. Use our lead generation technology to easily automatically send out personalized messages for each user.

Journey => Lead form => Marketing funnel => More sales

Journey quiz: live example

With 15 types of quiz and poll formats, customers often ask us on support chat 'Which should I create?'.

We created our own journey quiz to help. It asks a few basic questions such as:

  • Do your questions have right/wrong answers?
  • How important is collecting leads to you?
  • Do you want to give your audience a vote?

Creating your journey quiz - video walkthrough

Our co-founder Mike gives a quick video chat about how and why you can use a journey quiz:

Intrigued about the journey quiz?

Ask away - we're always happy to help out with all things quiz-related.

You can send us an email ( or drop us a line on our support chat.

We bet you'll be impressed by how fast we respond - everyone on our team races to answer questions, from our CEO Boris on down.

And our average response time? 67 seconds - how's that for fast?