Integrations

Riddle fits right into your workflow.

Pass data in, push leads, tracking and audiences out, and connect Riddle to the tools you already use. Native connectors for the essentials, plus Zapier, webhooks and JavaScript events to send your data anywhere.

Start free trial Book a demo
DATA IN URL & UTM JavaScript via Data Layer Riddle your content Stored & encrypted GDPR · ISO 27001 · auto emails DATA OUT CRM & email Analytics & ads DMP & audiences Webhooks / API

How Riddle fits your stack

1Bring your data in

Pass data into any Riddle through the Data Layer, via URL parameter or JavaScript. Pre-fill details you already know, carry campaign and UTM IDs through to every lead, personalize questions and results, or gate content based on who's watching. Your audience never re-types what you already told us.

How the Data Layer works

2Send leads & responses out

Every completion can flow straight into your CRM or email tool: names, answers, scores, segments and personality results included. Use a native connector, route through Zapier to 5,000+ apps, or POST raw JSON to your own endpoint with webhooks. Tag and segment leads by how people actually answered.

Explore lead integrations

3Send tracking & events out

Riddle fires an event for every view, start, answer and completion. Send them to GA4, Google Tag Manager, Meta Pixel, Matomo or Adobe Analytics out of the box, or tap the raw JavaScript event stream and push it to any analytics platform, ad network, DMP or data warehouse you run.

Explore tracking integrations

4Keep it all in Riddle

No integration required. Riddle securely stores every lead and response by default, encrypted, on our own EU servers, and can email respondents automatically, straight from Riddle. Connect tools when you want to, not because you have to.

Your data, your rules

Connect to the tools you already use. And 5,000+ more.

Native connectors for the essentials, Zapier and webhooks for everything else. Pick your tool for a step-by-step guide. Most setups are done before your coffee's cold.

Lead & CRM · send leads & responses out

SalesforceAuto-create and update leads, contacts or custom objects with every response.Native MailchimpAdd leads to the right audience and tag them by their quiz result.Native Br BrevoSync contacts into lists for email, SMS and CRM automations.Native ActiveCampaignMap scores and answers to custom fields for personalized follow-up.Native AWeberAdd subscribers with optional double opt-in and result-based fields.Native Google SheetsAppend every new lead to a live spreadsheet, instantly.Native

Send anywhere · no native connector needed

ZapierConnect Riddle to 5,000+ apps like HubSpot, Klaviyo, Slack and more. No code.Native WebhooksPOST each response as signed JSON to your own system, in real time.Native ApiX-DriveA no-code bridge to even more CRMs and tools.Native HS HubSpotSend quiz leads, scores and segments to HubSpot.via Zapier Kl KlaviyoSync leads and results into Klaviyo flows.via Zapier

Tracking & analytics · send events out

GA Google Analytics 4Track views, starts and completions as GA4 events.Native Google Tag ManagerPush a RiddleEvent to your dataLayer and fan out to any tag.Native Meta (Facebook) PixelBuild retargeting audiences from completions and submissions.Native Mo MatomoSend engagement events to your privacy-first Matomo instance.Native Ad Adobe AnalyticsStream every engagement event into Adobe Analytics.Native Custom tracking · JS eventsGrab the raw event stream and push it anywhere: ad platforms, your DMP or data warehouse.Native

Bring data in & build your own

Data LayerPass data into a Riddle via URL or JavaScript, pre-fill, personalize, identify. REST APIStats, Builder and Generative-AI APIs to automate Riddle end to end. Riddle + Claude (MCP)Connect Riddle to Claude and build interactive content with AI.

Do more, right inside Riddle

Follow up without leaving Riddle

You don't always need an external email tool. Send automated emails straight from Riddle: thank-yous, result summaries, vouchers, and conditional follow-ups based on someone's score or personality result. Personalize with their name and answers, add CC/BCC/reply-to, and send from your own domain.

Set up email automation

Embed anywhere, share everywhere

Add any Riddle to your site as easily as a YouTube video: WordPress, your CMS, or a standalone page. Built-in share buttons send results to Facebook, X, WhatsApp, LinkedIn and 30+ more, so your content travels.

Start building

Safe by default, no integration required

Every lead and response is stored encrypted on our own servers in Germany and Luxembourg, never a shared cloud. We're GDPR & CCPA compliant and ISO 27001 certified, we never store IP addresses, and a Data Processing Agreement is available on request. Your data is yours.

Want interactive content that plugs into everything?

Get a 14-day free trial. All features unlocked. No payment details needed.