Tracking with Riddle 1.0

Can I use Facebook, DFP, and other tracking pixels in my Riddle quizzes?

Absolutely – you can now fire a Facebook or other tracking pixels when your readers interact with your Riddle or fill in your lead forms.

(We support DFP and other tracking pixels as well. Just skip the next paragraph and continue on below to learn about lead tracking.)

  1. Go beyond mere clicks – find out which ads result in actual quiz or lead forms completions
  2. Each user’s answers – segment them based on their quiz responses for future marketing
  3. Build up Facebook custom audiences – FB will use the data from your ads to suggest similar people. More effective, targeted marketing!

Read our Facebook pixel post

Now, this is too long to cover in a help topic – so please click here to ready more in our blog post.

It’s absolutely worth it if you’re using ads to drive people to your quizzes.

You’ll save money – and get more new customers.

You’ll be able to find out which ads and marketing channels are working best. Tracking clicks on ads doesn’t mean anything – you’ll want to know which ad brought me the greatest numbers of lead form completions.

Tracking pixels example

Imagine you’re running two ads – group A that gets a clickthrough rate of 1% and group B that gets .5%.

  • Group A converts at 10%. At $1 a click, that equals $100 spent for 100 clicks – for only 10 leads.
  • Group B’s ads convert twice as well. For the same cost ($100 for 100 clicks), you’d have 20 leads.

Using Facebook or other tracking pixels, you’d be able to turn off Group A, and send all that money to Group B.

More conversions for the same amount of money… boom!

Riddle supports Google Tag Manager

If you’re not advertising on Facebook, Riddle also supports Google Tag Manager – a very robust tracking option for non-Facebook ads.

We recommend you check our in-depth tutorial – you’ll be able to track every step from:

  1. Clicking on your ad
  2. Starting a quiz
  3. Answering your quiz questions
  4. Filling in (or skipping) your lead form
  5. Seeing quiz results
  6. Social sharing – did they share on Facebook, Twitter, etc.?

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