We’ve designed Riddle’s online quiz maker to make it easy to collect emails from your quiz takers. 

And the best part? No coding is required – it’s super easy to get started.

Collect emails step

Let’s dive into the nitty-gritty:

  • Create or edit an online quiz, personality test, or any of Riddle’s 15 types of interactive formats
  • Go to the ‘Collect emails’ step
  • Create your form
  • Drag/drop the fields for each user to complete (name, email, etc.)
  • Connect it to your email marketing tools such as ActiveCampaign, MailChimp, Google Sheets, and many more.
Collect emails with Riddle's lead generation tools

Collect emails – best practices

Some key points about using quiz lead generation to collect emails:

  • We recommend making lead forms optional.
    • Mandatory forms just encourage people to give fake details so they can proceed to their results.
  • Instead, give a compelling reason for each user to give their information – beyond seeing results.
    • We’ve seen successful examples such as ‘Sign up for a free 15 minute Skype consultation of your results’ or ‘Enter your details to get 25% off your first three months’.
  • The fewer fields, the better – we’ve found 3-5 fields work best. With each field, you will see a drop in people filling it out. Typing on smartphones in particular  can be a pain, so only ask for the most important information you need.

Lead generation overview and video walkthrough

Now that’s a very brief overview of how to collect emails.

For more information – check out our blog post about using quiz lead generation with Riddle.

(Random factoid: A good quiz with a good call to action should get 35-45% opt-in rates.

The best forms offer a good incentive for the users like ‘Free 15 minute online consultation’ or ‘Win two tickets to X’.

Any questions about creating a quiz to collect emails?

We’re big (huge!) quiz and customer support geeks, so please ask us on support chat – either here in our help center or inside Riddle’s online quiz creator.

And you won’t get an annoying bot response.

Nope, you’ll hear from everyone from our CEO Boris on down – in two minutes or less.

We all drop everything to answer questions from our quiz maker community.

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