We designed Riddle’s quiz maker with quiz lead generation in mind – so you can easily collect users’ emails in all of our quiz types.

Quiz lead generation – how it works:

• You add a lead generation form in the ‘lead gen’ step of the creation process.
• It can be mandatory or optional.
• Each user sees the form after their last question and before the results – the best location for engagement, as they are emotionally committed to seeing ‘what happens next’.
• All leads (and their quiz/poll responses) can be downloaded as a XLS/CSV file in the download step, or automatically sent to any marketing software you use – so you can automatically follow up with email messages around their quiz results.

Quiz lead generation – video overview:

Here’s a quick overview of our different options of quiz lead generation – including AWeber, MailChimp, or our custom in-quiz iFrame:

For additional information on lead generation, we recommend our free e-book called “Quizmaster: Growth hack your marketing through quizzes and personality tests”.

Chock full of our teams’ tips and best practices, you’ll learn how to write awesome quizzes – as well as use lead generation to gather emails and user responses.

Some key points:

• We recommend making lead forms optional.
• Mandatory forms just encourage people to give fake details so they can proceed to their results.
• Instead, give a compelling reason for each user to give their information – beyond seeing results.
• We’ve seen successful examples such as ‘Sign up for a free 15 minute Skype consultation of your results’ or ‘Enter your details to get 25% off your first three months’.
• The fewer fields, the better – we’ve found 3-5 fields work best. With each field, you will see a drop in people filling it out. Typing on smartphones in particular  can be a pain, so only ask for the most important information you need.

Anyways – I’ll keep this short… we’re big quiz geeks here and love to share ways to make your quizzes awesomely successful.

Hope that helps – but give us a shout at hello@riddle.com if we can answer any questions…. we love to quickly respond to every message.

PS. Check out the video below if you’d like a more in-depth look at our new Quiz Lead Generation 2.0 form builder. Even more flexible and easy to use: