We designed Riddle’s quiz maker with quiz lead generation in mind. You can easily collect users’ emails in all of our quiz types – no coding required.
Why quizzes and lead generation?
Quiz lead generation rocks – our quiz community sees opt-in rates from 35-45%.
(That’s more than 20X the average rate for other lead generation tools, according to the marketing gurus at Sumo.)
Video: Collecting leads with Riddle’s quiz maker
You can quickly add a lead form, collect emails and quiz responses, and send all this juicy marketing data to your favorite marketing software.
Riddle can send quiz leads to over 3,000 different email and marketing tools – including ActiveCampaign, AWeber, MailChimp, Zapier, or our custom in-quiz iFrame:
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Quiz lead generation – how it works
- You add a lead generation form in the ‘lead gen’ step of the creation process.
- It can be mandatory or optional.
- Each user sees the form after their last question and before the results – the best location for engagement, as they are emotionally committed to seeing ‘what happens next’.
- All leads (and their quiz/poll responses) can be downloaded as a XLS/CSV file, or automatically sent to any marketing software you use – so you can automatically follow up with email messages around their quiz results.
- You can also email detailed quiz reports to each user – around their quiz results.
Why does quiz lead generation work?
It’s no secret – smart marketers like Jeff Bullas know that quizzes rock at lead generation.
A quiz can catch your audience’s attention (who can resist a quiz?)… and turn passive browsers into active, clicking participants.
When you create a quiz with 6-10 questions, you’ve got a 3-5 minute experience for each user.
Sample quiz – with lead generation
The added benefit? Quiz takers provide honest feedback and information because they want to find out what their true quiz results.
With a Riddle quiz, your lead generation form is shown right before showing their quiz results – when your audience is the most emotionally engaged and eager to see their results.
Presenting them with a compelling offer by lead form will translate into that 35-45% opt-in rate. It could be a special discount, a chance to win a prize, or a personalized quiz report sent by email.
FREE e-book @ quiz marketing
For additional information on lead generation, we recommend downloading our free e-book called “Quizmaster: Growth hack your marketing through quizzes and personality tests”.
No email required – we like sharing what we’ve learned as quiz marketing geeks, no strings attached.
Chock full of our teams’ tips and best practices, you’ll learn how to write awesome quizzes – as well as use lead generation to gather emails and user responses.
Our top five tips @ quiz lead generation
We’ve been doing this for awhile – since 2003 as part of various quiz maker companies.
Our top five tips for successful lead generation using quizzes?
- We recommend making lead forms optional.
- Mandatory forms just encourage people to give fake details so they can proceed to their results.
- Instead, give a compelling reason for each user to give their information – beyond seeing results.
- We’ve seen successful examples such as ‘Sign up for a free 15 minute Skype consultation of your results’ or ‘Enter your details to get 25% off your first three months’.
- The fewer fields, the better – we’ve found 3-5 fields work best. With each field, you will see a drop in people filling it out. Typing on smartphones in particular can be a pain, so only ask for the most important information you need.
Any questions?
Anyways – I’ll keep this short… we’re big quiz geeks here and love to share ways to make your quizzes awesomely successful.
Hope that helps – but give us a shout at hello@riddle.com if we can answer any questions…. we love to quickly respond to every message.