Quiz lead generation with Riddle – collect emails through quizzes

2 min read

We designed Riddle’s quiz maker with quiz lead generation in mind – so you can easily collect users’ emails in all of our quiz types.

(Quiz lead generation rocks – our community sees opt-in rates of up to 40%. That’s more than 20X the average rate for other tools, according to the marketing gurus at Sumo.)

Quiz lead generation – how it works:

  • You add a lead generation form in the ‘lead gen’ step of the creation process.
  • It can be mandatory or optional.
  • Each user sees the form after their last question and before the results – the best location for engagement, as they are emotionally committed to seeing ‘what happens next’.
  • All leads (and their quiz/poll responses) can be downloaded as a XLS/CSV file in the download step, or automatically sent to any marketing software you use – so you can automatically follow up with email messages around their quiz results.

quiz lead generation

Quiz lead generation – video overview:

Here’s a quick overview of our 1,100 different options of quiz lead generation – including AWeber, MailChimp, Zapier, or our custom in-quiz iFrame:

For additional information on lead generation, we recommend our free e-book called “Quizmaster: Growth hack your marketing through quizzes and personality tests”.

Chock full of our teams’ tips and best practices, you’ll learn how to write awesome quizzes – as well as use lead generation to gather emails and user responses.

Some key points:

  • We recommend making lead forms optional.
  • Mandatory forms just encourage people to give fake details so they can proceed to their results.
  • Instead, give a compelling reason for each user to give their information – beyond seeing results.
  • We’ve seen successful examples such as ‘Sign up for a free 15 minute Skype consultation of your results’ or ‘Enter your details to get 25% off your first three months’.
  • The fewer fields, the better – we’ve found 3-5 fields work best. With each field, you will see a drop in people filling it out. Typing on smartphones in particular  can be a pain, so only ask for the most important information you need.

Anyways – I’ll keep this short… we’re big quiz geeks here and love to share ways to make your quizzes awesomely successful.

Hope that helps – but give us a shout at hello@riddle.com if we can answer any questions…. we love to quickly respond to every message.

PS. Check out the video below if you’d like a more in-depth look at our new Quiz Lead Generation 2.0 form builder. Even more flexible and easy to use:

Download our free e-book “Quizmaster”

Learn how to use quizzes for your marketing -
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