Writing a popular online quiz is as much as art as science. They’re taking over the internet – for one simple reason. Quizzes feed into our need to see how we compare with other people – especially about a subject that interests us.
But creating a popular online quiz is more than just coming up with a series of questions.
Here’s our best tips and tricks that will help your quiz go viral:
Why use Riddle?
- It’s fun (and easy) – no coding required
- Up to 75% of your users will complete your quiz – spending up to five minutes longer on your site.
- Quizzes are brilliant for collecting emails and building your marketing list (>25% of all users will sign up).
- Grow your audience – quizzes get up to 217% more shares on social media, and all traffic comes back to your site!
Creating an online quiz – the secret recipe:
- Sign up for your free 14 day trial of Riddle – all features unlocked, and no credit card required.
- Select ‘quiz’ from our list of our quiz types.
- Click ‘create’ or browse our templates and click ‘copy to account’ to move one to your account.
- In the ‘Create’ step, choose your title and write a short description of what the quiz is about.
- Pick a compelling main/title image – you can use our image options (Pexels, Google, Instagram), GIFs, videos or upload your own.
What questions work best in an online quiz?
Now – the best part… writing your online quiz questions!
- Quizzes have answers with a clear ‘right’ or ‘wrong’ answer.
- About 6-8 questions is the sweet spot – after that you’ll see a drop-off in completion rates.
- Your questions (and answers) can be all text – or you add images.
- (We recommend adding images – on average, people are 72.7% more likely to finish your quiz.)
- Add answers – and put a green check mark by the correct one
- Add a correct answer explanation… people don’t mind being wrong, but they love to know why.
User result types are critical
Finishing a quiz – and merely finding out how many questions you get right is booooring!
An online quiz goes viral because users learn something about themselves – and want to share with their friends.
Riddle lets you go beyond numbers – by adding a personal result type for each score. A funny (or even slightly snarky) description is far more likely to be shared.
Top tip: Don’t spend all your creativity on the questions. Spend at least as much time on each result type.
Imagine you created a cooking quiz – your answer types could be:
- ‘You’re such a bad cook you could burn water!’
- ‘You’re good at cooking but you tend to just cook what you know’
- ‘You have flashes of brilliance in the kitchen’
- ‘You are a true master chef!’
Add a few words describing their performance – or in this case skills (or lack) in the kitchen.
Remember that the idea is to ensure the user likes their result – and won’t be embarrassed to share with their friends.
It’s okay to be a little sassy on the lowest result – the user knows they’ve got to be pretty bad to get this result!
Add a quiz timer:
Using a quiz timer will add a whole new dynamic to your popular online quiz. Seeing that progress bar march down question by question gets the pulse pounding – and boosts completion rates. (It also prevents folks from turning to trusty Google to find the answers.)
- Set a quiz time limit – give your users X seconds to finish the whole online quiz.
- Add question limits – you can also choose to set a timer for each question, such as ’10 seconds to answer each question’.
- Individual quiz question times – want to get a little tricky? Start easy and go hard with different timers for each question. Question #1 might have 15 seconds, #2 13 seconds, and so on. Subtle yet effective way to ramp up the challenge.
With Riddle, you can quickly add your own timers – and mix/match these formats in a single quiz. Timers are also brilliant for running quiz contests – especially combined with a lead generation form.
Popular online quiz examples?
Sure – that makes sense, but let’s check out some great online quiz examples from our Riddle partners:
- Red Bull: How much do you know about 2020’s F1 circuits?
- Wimbledon: How well do you know tennis star Dan Evans?
- CNN: COVID-19 quiz
- BBC: Quiz of the week
143 quiz titles – and live examples
We put this handy list of our favorite 143 quiz titles – including links so you can see them ‘in the wild’ on our partner sites like the BBC and Red Bull.
What about creating a personality test?
Creating an online quiz is one thing – what about tips for personality tests? Check out our blog post chock full of ideas and best practices.
Any questions – ask us!
Have a question about writing an online quiz or quiz marketing in general?
Let us know at hello@riddle.com – we read and respond to every message!
