- How to create an interactive story?
- Order It: Riddle’s drag/drop sequence quiz
- How can I copy a quiz?
- Learn how to create a ‘Tap & Find’ quiz
- How are personality test results calculated?
- Can I send quiz takers to a URL based on their responses?
- Why use ‘call to action’ buttons?
- Quiz or personality test – what’s the difference?
- Blue State Digital quiz integration
- Use Regex to validate lead form entries
- Delete quiz lead generation data
- Adding quiz leads and responses to Google Sheets
- Quiz Lead Generation 2.0 – connecting to MailChimp
- Quiz Lead Generation 2.0 – changing or disconnecting a data connection
- Riddle’s Zapier app – help & FAQ
- Quiz Lead Generation 2.0 – saving your data
- Quiz Lead Generation 2.0 – connecting your email software
- Quiz Lead Generation 2.0 – using form templates
- Quiz Lead Generation 2.0: creating a lead form
- Can I gather a user’s quiz responses (plus their email)?
- What email marketing tools does Riddle support?
- Where can I send my leads and quiz data?
- How can I use ‘Custom in-quiz iFrames’?
- What’s an in-quiz iFrame?
- Unrolled quizzes – display all questions on one page
- Polls: Hiding & displaying vote totals
- Add a quiz timer
- How can I customize quiz social sharing?
- How can I change languages?
- Can I randomize/shuffle questions and answers?
- CSS editor – 40+ quiz styles and hacks
- How accessible are Riddle’s quizzes (for disabilities)?
- How can I hide the Riddle logo (or add my own)?
- Quiz: How I show quiz answers AFTER my lead form?
- Polls: Can I automatically close my poll at a set time/date?
- Personality tests: Multiple personality results (scoring)
- How can I customize my quiz colors?
- CSS editor – how can I use?
- How can I customize my quiz fonts?
- Why use ‘call to action’ buttons?
- Is Riddle responsive for mobile devices?
- Will Arabic, Farsi, and Hebrew display right to left (RTL)?
- Riddle’s quiz maker cookies and tracking
- Display your quiz on a blank page
- How does the ‘disable auto-scroll’ option work?
- Embedding Riddle quizzes in Unbounce landing pages
- AMP Support
- How can I share/publish my quiz?
- Can I embed my Riddle quiz on WordPress?
- Are my Riddles private?
- How to change the size of my embedded quiz?
- Why won’t my quiz work on my WordPress.com site?
- My quiz embed isn’t working – what should I do?
- How can I change my personal info (email, name, etc.)?
- What happens after my 14 day trial?
- How do I upgrade my account?
- How can I change my plan?
- How can I edit/change my payment details?
- Where can I get copies of my invoices?
- How can I update my account’s personal info (name, email, etc.)?
- How can I change my password?
- Where can I download invoices?
- How do I change my email address?
Use statistics to optimize your quiz
Your Riddle quizzes are living, breathing bits of interactive awesomeness. Creating it is just the start – you can use the stats on our ‘Analyze’ step to improve your quiz, and make sure it’s effective with your audience.
Our stat page shows the funnel of your user’s entire journey:
- Views: People who came across the quiz embedded on your site (they may or may not click on it)
- Engagements: # of people who clicked and interacted with your quiz
- Completions: # of people who finished it (answered the last question)
And of course:
- Shares: how many people shared across Facebook, Twitter, etc.
- Leads: # of people who completed your lead form
You can use this to help optimize your content – if the engagement % is low, you know that you should try a different image or title for the quiz, to get people clicking.
If the completion rate falls below 70%, you can look at our question by question waterfall graph, and see if there’s a question causing many people to leave.
Other good benchmarks:
- Share rate: 3-4% is a solid share percentage. Is yours lower? Try more compelling ‘result’ text – make them funny/engaging so people want to share.
- Lead completion: 8-9% is normal, but we’ve seen upwards of 32%. The secret? Go beyond ‘sign up for my newsletter’ (yawn!). Give each user a ‘too good to miss’ reason to sign up – from a special discount offer to a free 15 minute Skype consultation or a giveaway.
Want to learn more? Check out our blog post ‘Understanding Riddle statistics’: