Use statistics to optimize your quiz

Your Riddle quizzes are living, breathing bits of interactive awesomeness. Creating it is just the start – you can use the stats on our ‘Analyze’ step to improve your quiz, and make sure it’s effective with your audience.

Our stat page shows the funnel of your user’s entire journey:

  • Views: People who came across the quiz embedded on your site (they may or may not click on it)
  • Engagements: # of people who clicked and interacted with your quiz
  • Completions: # of people who finished it (answered the last question)

And of course:

  • Shares: how many people shared across Facebook, Twitter, etc.
  • Time on site: how long your quiz takers spend with your quiz (on average_
  • Leads: # of people who completed your lead form

quiz maker statistics - individual quiz

You can use this to help optimize your content – if the engagement % is low, you know that you should try a different image or title for the quiz, to get people clicking.

If the completion rate falls below 70%, you can look at our question by question waterfall graph, and see if there’s a question causing many people to leave.

Other good benchmarks:

  • Share rate: 3-4% is a solid share percentage. Is yours lower? Try more compelling ‘result’ text – make them funny/engaging so people want to share.
  • Time on site: quizzes are rock stars at engaging site visitors. An average Riddle quiz or personality test will spend about 3 minutes 34 seconds on a page – that 56% better than the internet average of 2 minutes 17 seconds. Single questions polls and the like will be less – but the key takeaway is that site visitors that click are site visitors that stay (longer).
  • Lead completion: 8-9% is normal, but we’ve seen upwards of 32%. The secret? Go beyond ‘sign up for my newsletter’ (yawn!). Give each user a ‘too good to miss’ reason to sign up – from a special discount offer to a free 15 minute Skype consultation or a giveaway.

Want to learn more? Check out our blog post ‘Understanding Riddle statistics’  or grab our free ebook ‘Quizmaster’ – chock full of our quiz tips and best practices from our 25 years combined quiz expertise.