Quizzes are big these days. Really big.
Your social feed is probably full of online quizzes like these:
- “Are you a savvy saver?”
- “Safe or scary? Test your skills behind the wheel!”
- “What’s your ideal career?”
According to AdWeek, quizzes are the most shared content on social media. Every day, your friends and family will post a quiz result like “My dream vacation is ‘Hawaii’ – what’s yours? Take the test to find out!”
As a marketer, using a quiz maker to promote your brand and collect leads is a powerful sales and customer retention tool.
Up to 30% of quiz takers give their email address – compared to 1.95% for standard lead gen pop-ups.
Why? Quizzes get your potential customers involved.
Forget banner ads. Use quizzes to get them clicking and volunteering information – then match your products and services to their needs.
Chock full of advice and examples gained from 25 years of quiz experience, Quizmaster will show you how to create the perfect online quiz – increasing engagement, social sharing, and (most importantly) sales.
Read this excerpt from Chapter 4: “Power your sales funnel with quizzes” – you’ll learn how to:
- Build the right quiz for your audience
- Include a lead generation form to collect email addresses
- Tag and segment each lead to your email marketing software (like AWeber or MailChimp)
- Boost conversions through personalized follow-up messages, based on the user’s own responses