Gain customer insights with Riddle.com
Are you looking to understand your readers better? Discover how a color quiz built with Riddle’s quiz maker using the personality quiz module can help. You can collect valuable customer insights, segment your audience, and convert quiz takers into satisfied customers.
Could you use and leverage the data to sell more ads or generate better-targeted content?
Collecting data with a personality quiz
Everyone loves to take tests and quizzes. According to AdWeek, quizzes are the most shared content on social media by far, which is no surprise.
We all enjoy sharing things that reflect positively on us, and well-crafted quizzes do this exceptionally well. By utilizing human psychology, you can gather valuable data from a personality test, which can help monetize your site more effectively.
Example: Attracting car advertisers
Your chances of drawing car advertisers’ attention increase significantly if you can present data such as “67% of our readers would want to buy an SUV”.
With the help of a fun color quiz like “What color is your personality?“ getting customer insights for this data point becomes easy. The principle is to insert a question about cars subtly, without making the reader feel that they are in fact giving you an insight into their purchase behavior. All data is collected anonymously and is not linked to a name, social profile, or IP address. Riddle.com offers a fully GDPR-compliant snapshot of your audience as a group.
Riddle color quiz breakdown
This color quiz perfectly demonstrates our strategy:
Following a few more general personality questions, we introduce the topic with questions such as, “What do you think when you see a black limo?” This question links colors and cars in your mind, making the subsequent question feel natural: “If you were given a free car, what type would you choose?” Seeking an accurate personality result, the user will provide genuine answers.
Once a significant number of users complete your quiz, you can access the customer insights data via our dashboard. With these insights, you can approach car advertisers and inform them of your readers’ car preferences. This allows them to tailor their ads and marketing copy, achieving higher conversion rates and encouraging them to return for more campaigns.
Best practices for data collection with quizzes
When creating your own version of this color quiz, keep these guidelines in mind:
- The personality test topic does not need to directly correlate with your data collection goals. Choose a fun and engaging topic that appeals to your audience.
- Introduce your data-gathering questions naturally. Ensure they blend seamlessly into the test, helping users feel they are essential for an accurate result.
- Use an initial unscored question to prepare users for the critical question. In our color test, we set the stage with the black limousine question.
- Limit to one data-gathering question per test. If users sense that the quiz is solely for data collection, completion and share rates will drop.
- Conducting marketing studies without being “salesy” is key.
Personality quizzes present an innovative marketing strategy and provide not only you but also your audience with valuable insights, creating a mutually beneficial situation.
Further reading
Learn more about the usefulness of personality tests on the Psychology Today website.
Frequently asked questions
How can a quiz help you understand your audience?
A personality or color quiz collects zero-party data anonymously, letting you segment your readers and surface group insights, for example that 67% would buy an SUV. Because users want an accurate result, they answer honestly.
How do quizzes help attract advertisers?
Aggregate quiz insights, such as your readers’ car preferences, let you offer advertisers a clearly defined audience. That improves their targeting and conversion rates and encourages them to keep buying campaigns with you.
What is a color personality quiz?
It is a fun personality test that maps color preferences to traits. It keeps users engaged with a shareable result while subtly gathering purchase-intent data you can use for audience insight and monetization.
Is collecting customer insights with a quiz GDPR compliant?
With Riddle, yes. Insights are collected as an anonymous, group-level snapshot that is not linked to a name, social profile, or IP address, and the platform is fully GDPR compliant.
How do you subtly collect purchase-intent data in a quiz?
Place a relevant question among general personality questions so it feels natural rather than like market research. For example, link colors to cars, then ask which car someone would choose, so users answer genuinely while seeking their result.
