Drive user engagement and personalization
Personalization has become increasingly important in the age of digital marketing to ensure you reach your target customers. Riddle’s email automation allows you to send personalized emails to quiz takers based on their responses and results.
Here’s a practical example:
You work at a sports club, and it’s your job to sell premium merchandise to your fan base. Besides normal fan articles, your shop also offers high-end items such as exclusive autographed jerseys and collectible items. But how will you determine which fan could be interested in what?
You want to offer them the best merchandise tailored to their wants and needs. Promoting the most expensive items to your average fans will lead to low conversion rates and potentially also annoy them, as they will receive product offers that are completely irrelevant to them.
To solve this problem and filter what your fans want, you should ask trivia questions to assess the level of dedication to your team in your Riddle Quiz. You can integrate the email automation once you have created a Riddle around this question. This feature automatically sends tailored mail to each user based on their responses (for example ActiveCampaign).
For instance, if a user identifies as a hardcore fan by scoring high on a quiz about your club, they will receive an email containing an offer for more exclusive merchandise. In contrast, the “average” fan will receive an offer for tickets or regular merchandise.
What makes this tool better than other integrations? Email automation is designed to send different automated emails based on user responses seamlessly implemented within your Riddle account. It enables you to optimize the way you engage with your audience and get to know them better without the need for a complex external CRM system.
Benefits of email automation:
- Personalized user experience:
You can create highly personalized experiences by associating specific tags with user responses. You can create a deeper connection and enhance user engagement by tailoring content based on their individual preferences. - Automated email campaigns:
Email automation eliminates the need for manual intervention. This feature allows you to follow up with users, deliver targeted product recommendations, or share exclusive offers. - Cost-efficient solution:
Unlike traditional customer relationship management systems, which are likely to be complex and expensive to implement, email automation within Riddle allows you to achieve similar levels of personalization without additional infrastructure or third-party tools. It will optimize your workflow and reduce costs while maintaining the quality of user interactions.
