Riddle’s quiz maker is a powerful marketing tool – enabling you to easily gather the names and emails of people who take your quiz. The next step? Use Riddle with HubSpot quiz lead generation to automatically send personalized follow up messages based on how they answered.
It’s easy to do – this post will mostly cover how to use a cool service called Zapier (zapier.com). They specialize in connecting different web services together – in this case Riddle and HubSpot.
However, if you have some coding expertise – you can also use our free webhook to accomplish the same functionality.
HubSpot quiz lead generation: step by step with Zapier
Check out the Zapier example below – using our free Zapier app (with no coding required). I’ll show how easy it is to do HubSpot quiz lead generation – you’ll make a quiz with Riddle’s quiz maker with a built-in lead generation form, then push the captured data to your HubSpot list.