No surprise, but we think the answer is a flat-out YES, no matter your marketing objectives.

Want to create a quiz to collect leads?

Riddle’s quizzes get 35-45% opt-in rates (20X better than typical email collection tools).

Heck, our partners regularly do better than that. Take leadership coach Merilyn Beretta, for example – she gets a phenomenal 68% opt-in rate with her ‘WoW Archetype personality test.

Need to engage your audience so they stay longer? Adweek knows online quizzes and personality tests are some of the most popular and most shared online content.

Or, make any article a compelling interactive experience with a poll, survey, or list.

Our reaction polls take under a minute to make – you’ll see 20-25% of all page visitors will click and vote. Not bad for just 60 seconds’ work, right?