• quiz event tracking

Google quiz event tracking

2018-10-25T11:29:32+00:00Quiz marketing|
2 min read

Riddle’s quiz maker makes it easy to add quiz event tracking using Google. In our example below, we’ll show how to track lead form completion with Google Analytics – but you can track almost any quiz action. All it takes is:

  • A Google Analytics account (well obviously… )
  • A secure server for your website (meaning an https:// domain instead of just http://). Alas, there’s no way around that – the good news is that SSL certificates are not expensive anymore.
  • Any type of Riddle quiz – that includes a lead generation form

Imagine you are running a campaign for a client that involves a Riddle quiz to collect leads. You need to provide detailed reporting including things like geographic data of who completed the lead form. As long as you are using the built in lead generation form in Riddle and not our AWeber or MailChimp integration, you can use our quiz event tracking to get this done.

Quiz event tracking – how to:

  • Go to Google Analytics and grab your tracking code for your domain
  • Create a new blank HTML page and add that tracking code
  • Add quiz event tracking to the code to make sure that you can actually find the Riddle lead gen event in Google Analytics without any trouble.
  • Save that file on the same Domain that your Riddle is running on (make sure it is https://)
  • Enter the URL of that new html page into the Custom Tracking Pixel field on the Riddle lead gen page.

That’s all there is to it. As soon as the form is filled out, Google will register the event. Boom!

Below is some sample code. Please note the added event tracking code starting at line 8 below (ga: (‘send’,{hitType:event…..}:

The key is to add the appropriate eventCategory, Action and Label tags to make the quiz event tracking show up in Google Analytics as shown in the screenshot below.

Track lead gen form completion in Riddle with Google Analytics

Track lead gen form completion in Riddle with Google Analytics

Quiz event tracking – Facebook pixels

Want to use a Facebook tracking pixel instead? We make that easy – just go to our ‘Advanced’ tab and scroll down to our Facebook pixel section.

Here’s our handy ‘how to’ blog post.

quiz event tracking

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