Case Studies

Club Med used Riddle to turn a resort launch into a four-week quiz campaign, achieving a 72% completion rate, an 83% lead opt-in rate – nearly triple the platform average – and over 24,000 minutes of total fan dwell time.

Swiss publisher 20min.ch uses Riddle to turn interactive content into measurable ad revenue, achieving an 80% quiz start rate, 72% completion rate, and a 20% uplift in overall ad revenue.

German darts professional Gabriel Clemens uses Riddle to build a direct fan relationship beyond social media. His quizzes achieved a 96% lead conversion rate and score predictors hit 100%, growing an owned audience he can reach anytime.

Immediate Media uses Riddle across its History Extra brand to drive deeper reader engagement, with 15.5% more clicks on quiz pages, 21% more click events per session, and a 20% boost in time on site.

The Hair Fuel uses Riddle’s personality quiz to turn visitors into qualified leads. With an 89% completion rate and 65-70% of all leads now quiz-generated, founder Laura Sagen has cut customer acquisition costs by 60%.

Consumer champion Which? uses Riddle to make dry topics engaging and shareable, increasing leads, boosting on-page time, and changing how they structure audience journeys across their digital properties.

The Fiesta Bowl uses Riddle polls to drive weekly fan engagement around their high school football series, with 65.8% of page visitors engaging and over 2,500 completions out of 3,000 starts – 85% on mobile.

The Saarland Football Association uses Riddle to create sponsored interactive content around its cup final. A pre-event quiz delivered a 46.9% lead form completion rate, while a live Man of the Match vote generated over 1,600 responses with no competition incentive.

Tate uses Riddle to make its art collection interactive and accessible. Across 41 pieces of content, they’ve generated 3.7 million views and 2.1 million completions, with quizzes now driving half of Tate Kids’ traffic and 22% higher time on site.