Are You a Shadow Product Ops Person?
If there’s one thing we’ve learned about product ops it’s that even when it’s not an established function, the responsibilities are likely being absorbed by others in the organization.
Think you could be a product ops person hiding in the shadows? Choose the answer that best describes your situation, and we’ll tell you if you might be your company's shadow product ops leader.
Surprise! You’re already doing product ops, and you probably didn’t even know it. Wondering what this means for you? For starters, it might be time to go all in on product ops and officially establish the function at your company — besides, how much longer can you do two jobs at once? Here are some resources to help you get started:
You’re somewhere in the middle — doing some product ops responsibilities, but mostly on a one-off basis. This could mean your organization would benefit from a dedicated product ops function (whether it’s spearheaded by you or someone else), but it’ll be helpful to know the basics of the function first.
Check out The Rise of Product Ops for a break down of the five core areas of the role, why it’s on the rise, and how it fits into the broader product organization.
It doesn’t sound like you’re currently doing product ops — but if any of the responsibilities mentioned interest you, it might be time for a pivot. Or, if you think your company would benefit from a product ops function (even if it doesn’t include you), we’ve got you covered. Here are some resources you can share:
Are you on the product team?
Do you manage the product team's tech stack (guides, analytics, feedback, issue tracking, etc.)?
Do you obsess over data collection and organization?
Do you feel that your team effectively collects customer feedback?
Do you partner with go-to-market teams (e.g. sales, marketing, customer success)?
Is there a single source of truth for product information at your company? (e.g. product analytics tools, business intelligence systems)
Is there a reliable liaison between your product team and executive team?