Introduction
Quizzes and personality tests are considered powerful marketing tools. Benefits range from engaging your audience with interactive content, driving traffic to your website, gathering important customer intel, and generating high-quality leads. Creating a good quiz takes time as you must research the correct answer and plausible wrong answer options. This is where the Riddle AI quiz maker will make your life much easier.
The traditional methods of quiz creation can be time-consuming. If you wish to create quizzes on varying topics, a certain amount of research goes into listing out ideal questions and answers and creating a quiz. This is where Riddle.com’s new AI quiz maker comes into the picture. Personality tests are even harder to create. You need to develop good personality results, write result copy, and create situational questions and answer options to make it an engaging personality test. Even for someone with decades of experience, creating a personality test takes 3 to 5 hours.
Introducing the AI quiz maker
Riddle.com has released the first AI-powered quiz and personality test maker. It will enable its customers to create quizzes and personality tests in seconds. Sports teams, brands, and publishers already use Riddle.com’s quiz platform to engage with audiences, capture data, drive traffic, and raise brand awareness. Producing quizzes almost instantly, this tool will enable an even faster turnaround of interactive content creation. The AI quiz generator was developed using the public API from OpenAI, which brought us ChatGPT.
Equally important, we did not just use the publicly available models from OpenAI as they fall short when creating the perfect personality test. A good personality test needs to have 3 to 4 results. The questions must be situational, with answer options that score a range of points for the matching personality result. Riddle’s team has more than 20 years of experience in test creation. For example, we used hundreds of our homemade personality tests to train our model. We also trained our model on the book “Quizmaster,” published by our founders, Mike Hawkins and Boris Pfeiffer.
Important note: We never use content from our customers to train our models. Our customers’ data is owned and controlled by them, not by Riddle.
The questions and answers in the quiz below are by Riddle.com’s AI quiz maker –
AI-generated personality tests
Our AI quiz generator has long worked great for pop quizzes. Most quiz makers focus on this content type and on AI-generated forms. While we do not see much value in having AI generate a form, creating a personality test with AI is a game-changer.
Check out this quiz created with a simple prompt in the Riddle quiz maker: “Which new sport should I try as a hobby?”
Now play the 5-question Riddle below and find out your new sports personality with recommendations on which sport to try next. The only alteration made to what the Riddle AI generated was a setting on the result page to hide the percentages for the winning personality. Human intelligence has not touched anything else, and it took less than 2 minutes to create. Creating the same test manually would have taken about 2 hours.
Benefits
Organizations need new content to generate traffic and promote stickiness on their sites. AI-generated quizzes are perfect for rapidly creating new content that increases Google SEO rankings while staying more relevant to the day’s trends and news agenda.
CEO and founder Boris Pfeiffer commented: “Clients love producing quizzes for content, but time has always been a factor against them. Our new AI quiz maker overcomes this. Customers can now create instant quizzes in real time to capture responses and data or entertain their audiences. Client feedback so far has been unanimously positive.”
Riddle.com allows organizations to create quizzes for their respective communication strategies, not for Riddle.com’s personal content, as some other websites do. The new AI quiz generator will speed up this process.
Applications and use cases
- Education: Schools and universities can use AI quiz makers to enhance learning and assessment.
- Marketing: Brands can use these quickly made quizzes to regularly engage their audience with fun trivia contests and personality tests for all the marketing benefits discussed above.
- Corporate training: Businesses can use these quizzes in training and development programs.
- Online learning platforms: Integrating AI quiz makers into e-learning and MOOC platforms can help them create multiple online quizzes.
- Other industries: Depending on the organization’s objectives, it can be used in healthcare, certification programs, recruitment processes, and many other areas.
Customer feedback
“This new AI technology means we can turn the quizzes around in 20 seconds with AI. Before, it would have taken 20 minutes manually,” said Nikola Popov, founder of the sports quiz site Quizzhero.com. “It also means we can involve more staff in creating them, which is brilliant. Our audience loves taking football quizzes. However, time was always a factor in producing them quickly enough, especially on game days. Now, we can turn them around really quickly and keep our fans entertained.”
Future prospects
Conclusion
Riddle.com’s introduction of an AI-powered quiz maker marks a significant leap forward in interactive content creation. By leveraging AI technology, organizations can now effortlessly engage their audiences with timely quizzes that drive traffic, capture valuable data, and enhance brand awareness. This innovation streamlines the quiz creation process and opens up diverse applications across education, marketing, corporate training, and beyond. As AI continues to evolve, the potential for these tools to revolutionize content strategy and audience engagement looks promising, setting a precedent for future advancements in interactive digital experiences.
