![Mohammed Brückner](https://cdn.riddle.com/website/assets/homepage/2023/mohammed.webp)
Generate high-quality leads
With Riddle’s interactive content, you can generate, organize, and convert more high-quality leads.
![](https://cdn.riddle.com/website/riddle/2024/problems-solved/leads/leads-hero.webp)
How Riddle generates better leads
People are more reluctant to share data these days. This makes getting leads trickier, with traditional methods (like pop-ups) becoming less effective.
But when users engage with Riddle’s interactive content, they’re more likely to share information. And by creating targeted, personalized content, you’ll attract high-quality leads.
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/leads/card-xxl.avif)
How Riddle can help your business today
Engage high-quality leads
Create fun, interactive content that engages the right users and turns them into high-quality leads.
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/leads/line-1.avif)
Get leads through strategic form placement
Add a lead form at any point in your quiz. In a recent experiment, we achieved a lead opt-in rate of 43% by placing the form just before quiz results.
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/leads/line-2.avif)
Create content that converts leads
Leverage Riddle at each point of the sales funnel to generate high-quality leads and convert more new customers.
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/leads/line-3.avif)
Send leads to any marketing tool
Riddle connects to any marketing tool, so you can send leads categorized by your own tags and segments.
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/leads/line-4.avif)
What our clients say
![Mohammed Brückner](https://cdn.riddle.com/website/assets/homepage/2023/mohammed.webp)
![Jonathan McConnell](https://cdn.riddle.com/website/assets/homepage/2023/jonathan.webp)
Choose from over 15 interactive content formats
Try it for freePersonality quizzes
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/card-personality.avif)
Quizzes
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/card-quiz.avif)
Sponsored content
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/card-sponsored.avif)
Surveys
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/card-survey.avif)
Polls
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/card-poll.avif)
Product recommendations
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/card-recommendation.avif)
Competitions & raffles
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/card-competition.avif)
Game predictors
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/card-predictor.avif)
Leaderboards
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/card-leaderboard.avif)
Listicles
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/card-listicle.avif)
Personality quizzes
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/card-personality.avif)
Quizzes
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/card-quiz.avif)
Sponsored content
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/card-sponsored.avif)
Surveys
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/card-survey.avif)
Polls
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/card-poll.avif)
Product recommendations
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/card-recommendation.avif)
Competitions & raffles
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/card-competition.avif)
Game predictors
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/card-predictor.avif)
Leaderboards
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/card-leaderboard.avif)
Listicles
![](https://cdn.riddle.com/website/assets/homepage/marketing-pages/card-listicle.avif)