Solutions

Unlock deep audience insights

Use quiz data to build customer profiles so you can create targeted, personalized content.

Visual showing deep audience insights gathered from interactive content

How Riddle gathers rich user data

When gathering second and third-party data, it’s limited and less reliable. Our customer insights platform combines data given with quiz answers to give you first-party data.

With Riddle quizzes and interactive content, you’ll have more control over what you learn about your audiences, directly from them.

Start getting rich insights

Quiz analytics showing how Riddle gathers rich user data and insights

How Riddle can help your business today

Create personalized email content

Tailor emails to customer behaviors, preferences and needs, driving more engagement and conversions.

Start personalizing emails

Personalized email content created from quiz response data

Improve targeting with segments

Use insights to shape customer segments which help you target content at the right person at the right time.

Start segmenting users

User segmentation interface for improved content targeting

Enrich data for logged-in users

Where tracking data is difficult, Riddle builds on what you’ve already collected around logged-in users.

Start enriching data

Enriched user profiles with data from quiz interactions

What our clients say

Riddle helps our Children's interactive team to quickly create engaging content that provide compelling data insights about our audience.

Riddle has become an essential tool for our marketing team. Their platform enables us to quickly and easily create engaging content that captures zero-party data, giving us a deeper understanding of our audience.