Growing up, whenever a telemarketer would call the house, my father would pick up the phone, listen until he understood the nature of the call, and then unleash all hell on the unlucky soul at the other end. I was never privy to the calls, but I like to think the questions that set him off were as banal as, “Are you interested in X?” or, “Have you ever considered Y?”
Whatever they were, they always threw him into a rage. He would scream into the phone, get flustered, lecture the caller and then slam the handset down on the receiver. Saying “no” wasn’t enough; he had to let them know how much he hated their surveys. It was always a great show.
Sensitive eardrums and fragile cell phones need no longer live in fear – the age of the telemarketer is over. Thanks to digital advancements, telephone intrusion has evolved into browser disruption, taking the form of a popup or survey prompt. Now that he’s retired and spends a lot of time on the computer, I get to see and hear my father lash out at an inanimate object. His frustration hasn’t diminished, despite there being no one on the receiving end. To add more futility to the situation: those surveyors still aren’t getting him to answer the questions they asked in the first place.
Let’s say we want to find out what my father’s favorite food is. We know neither calling or delivering a browser pop up will work. Well, he loves baseball. What if we built a quiz and included “Pick a ballpark snack” as one of the questions? He would answer this question and, depending on the range of options you presented, you would then know my father’s favorite food.
People enjoy answering questions when they are relatable and tied to personal experiences. A quality quiz achieves this every time. Give it a try and see just how much more you can learn about your audience. 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