3 reasons to embed online polls in every post

3 min read

The passive web is dead – smart publishers make online polls and other interactive content a key part of their content strategy. Gone are the days where your users would happily read page after page of content on a single site. Here are three reasons you should embed online polls in every page or post.

With so many sites, apps, and other online distractions – the key challenge for any publisher is both catching (and keeping) the interest of their site visitors. These days, it’s all about engaging the user – letting them click, play, vote, and learn.

The problem is that you don’t have a lot of spare time. You need a way to easily create content that gets your audience involved.

make a poll

This is where you can use a quiz maker like Riddle to quickly create online polls, personality tests, and 10 other types of interactive content. 

Easy to create in just 60 seconds, you can (and should) embed online polls in every post on your site.

Embed online polls: the rise of smartphones

You can blame smartphones, since three out of four people in the developed world have one.

Always on and always available, people are spending more and more of their online time tapping, clicking, and interacting with what they read.

The good news is that once you get your audience tapping, commenting or interacting with your site, they stay an average of 34% longer.

make a poll


It’s basic human nature.

The simple act of giving your opinion means you stop being an observer – you’re now an active participant. And humans are social creatures – once we’re emotionally engaged, we’re far more likely to want to share the word with your friends.

Clicking on an interactive poll, quiz or other content boosts virality by 21%.

Embed online polls: which type to use?

Online polls come in all sorts of flavors.

Take Riddle’s quiz maker, for example – we have four types of polls (and counting).

  1. Opinion poll
  2. Reaction poll
  3. Ranked list
  4. Ranked poll

Embed online polls: opinion poll

Our classic opinion poll features one question and from 2 to 10 choices. Intuitive and easy to click, they can be placed anywhere – but we recommend make a poll early in your articles to keep readers interested.

Let your audience give their opinion, and they’re far more likely to finish (and share) the article.

Check out this example from sports publisher 90min.com:

Embed online polls: reaction poll

Want something a little different? You should take a look at our ‘reaction poll’ unit.

Using a sliding scale, it’s designed to capture your audience’s ‘gut feel’ about a question. It’s perfect at the end of an article when you want to get users’ sentiment about what they just read.

Attracted by its subtly pulsing button, we see an average of 20% of all page visitors click and give their opinion.

Check out this example by English soccer powerhouse Manchester City:

online polls

Embed online polls: ranked list

Our ranked list blends the stengths of a listicle with an opinion poll. Listicles are great at summarizing information like “9 great features about the new iPhone” – but they’re pretty passive.

Ranked lists add an engaging voting element – and the list continually reshuffles based on your audience’s opinions.

Again, it’s super easy to create. Just make a list of 3-10 items, add some pictures – and you’re all set.

Embed online polls: summary

Hope that’s a good high level overview of how and why you should make a poll in every article to help improve your engagement.

They might not be as viral as online quizzes or personality tests, but they’re much quicker to create and proven to work.

And because we practice what we preach, here’s our ‘end of article’ reaction poll… what do you think?

Can we answer any questions? Just send us a message at hello@riddle.com – we read and respond to everybody!

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