In a living room all around the world, men (and an ever increasing number of women) strategize, talk smack, and build fantasy sports dynasties.
These meetings have become ritual, annual tournaments for bragging rights and validation. It is one of the country’s newest pastimes, a huge industry that pits friend against friend; neighbor against neighbor. For former childhood athletes, it is the culmination of afternoons spent on peewee football fields and days filled with dreams of going pro. Wherever you go, you’d be hard-pressed to meet someone who hasn’t participated in the world of fantasy sports.
And it’s not hard to see why.
This relatively new industry allows the average Joe a hands-on interaction with his favorite sport. He is no longer just consuming entertainment, but actively engaging with it.
The success of fantasy sports is strikingly similar to that of quizzes and personality tests. When fans of a sports team, celebrity or brand take a personality test, they get to experience a simulation of that which they have a driving passion.
We all know celebrity is big business. Sports fans show up at training camps just to watch the mundane minutiae of their favorite athletes training for the regular season. Millions of us have a cultural fascination with the lives of celebrities.
Use personality quizzes to tap into this fantasy hunger
Here’s how to give fans a way to experience aspects of their favorite stars’ lives:
- Craft personality quizzes that incorporate elements of their highly coveted lives.
- Give scenario-based questions that the average fan would never have to – or get to – answer in real life.
- Put them in the shoes of the celebrity and let them make the decisions. It’s like an interactive day-in-the-life or choose-your-own-adventure – “Celebrity Edition”.
- The movie premier is in downtown LA; do you drive your own car or take a limo?
- Training camp is 2 weeks away, do you show up early or wait until attendance is mandatory?
Here’s a great live example that places a move fan smack dab in the middle of an interactive experience:
When done well, quizzes transport fans into a fantasy world of the lives of their idols. Personality quizzes take users on a journey through the both mundane and exciting moments of celebrity life.
For brands and marketing teams, this is an incredible tool to speak directly to their fans and customers in order to reach them on a much deeper and more personal level. You’ll see big boosts in your time on site, engagement – and be prepared for a flood of mentions and shares on Facebook and Twitter.
Get personal. Use quizzes and personality tests to connect with your audience and expand your brand.
(And brace yourself for something awesome.)