Create an interactive story quiz using Riddle

4 min read

(Updated: November 20, 2019 – our interactive story riddle is now called ‘Journey’… after chatting with our community, you all felt this was a more descriptive name, as each user goes on a unique journey through the possible questions – based on their own answers.)

The team at Riddle are super excited about adding our new interactive story quiz to our quiz maker. Online quizzes have always been great for growing your audience or qualifying leads (AdWeek says quizzes are among ‘the most shared pieces of content‘).

However, they all present the same questions in the same order to every user – until now.

Interactive story quiz: overview

Do you remember those classic ‘Choose your own adventure’ books when you were a kid?

You’d read a page, and then have to choose what happens next. For example, “a door stands before you, but you hear loud breathing. Do you:

  1. open it (go to page 87)
  2. leave it alone (go to page 56)

Our community wanted even more flexibility with Riddle’s quiz maker. They kept asking ‘Can we show different questions to each user, based on how they respond to each question?’

Our interactive story quiz now makes that easy. (A video ‘how to’ is at the bottom of this post.)

interactive story quiz

Image credit:

Questions won’t have ‘right’ or ‘wrong’ answers – instead, each response leads to either another question or a final result for that user, along with an explanation.

Interactive story quiz: live example

Here’s a sample of the type of content you create. Our online quiz creator features 14 types of quizzes, personality tests, polls, and more.

That’s a lot of choices – and we’re often asked on customer support… ‘Hey, I want to create a quiz – which type should I choose?

Instead of a bland list of explanations for our test maker, we created this interactive story quiz – asking a few questions, and recommending the right quiz for each user.

Check out our example below:

(July, 2018 update: We just found out that the Children’s team at the BBC were nominated for a Broadcast Digital Award for Best Children’s Digital Content. They used our quiz maker to create this awesome ten mission ‘choose your adventure’ sequence interactive story quiz around their ‘Last Commanders’ series.

Awesome job – and a great way to see what’s possible using this quiz type.)

interactive story quiz

Interactive story quiz: getting started

Step 1: Map out the flow

Riddle’s quiz creator is super intuitive. However, before you start making your interactive story, we recommend you go a little ‘old school’ and map out the flow of your interactive story quiz.

When you make a quiz, it helps to have an idea of how each question will lead to the next – and on until the user’s results.

Here’s my initial sketch for a ‘job interview’ interactive quiz I created:

interactive story quiz

Step 2: Set the stage

Give your interactive story quiz a good title and compelling image. This will get people interested to click and start your story.

Step 3: Questions and results

Create your first question – with at least two answer options.

Each answer can lead to:

  1. another question
  2. a result (which ends the interactive story for that user)

Step 4: Complete one branch first

Each interactive story quiz can be a little complicated to start.

We recommend finishing one ‘branch’ of your story first.

  • Follow a potential user’s journey, all the way to a final result.
  • For example, go from their question #1 answer and create a good question #2 (or result)
  • Then go from that answer and create a question #3 and so on.
  • Once you’re at a final result, go back to question #1 and complete the question/results for anyone who answers the 2nd option.
  • PRO TIP: save time, and link to existing questions or results whenever possible.

Step 5: Look for orphans

The last step? You want to make sure that each response leads somewhere – to a question or a result.

You can easily spot these ‘orphans’.

interactive story quiz

If you see a white tab under any question that means one or more responses doesn’t have a follow up question or result assigned.

Step 6: (Optional) Add a lead generation form

Just like all 14 of our quizzes on our quiz maker, you can add a lead generation form to our interactive story quiz.

Collect leads online by asking each user for their email and other info before displaying their results – then send this information along with their answers to:

Interactive story quiz: copy branch

We’ve added a ‘copy branch’ option as a big time saver.

Sometimes, you’ll want to duplicate a series of questions from one branch to another. Instead of having to type them all out, now you can copy/paste a question (and all the questions below it in that branch).

This also is helpful when you want to delete a question – but keep the other questions in that branch.

(While we recommend mapping your quiz out on paper first before creating your quiz, sometimes you’ll want to make changes.)

Here’s how you do it:

  • When editing your quiz, go to the ‘overview’ step in our quiz creator.
  • Click on the paired rectangle icon in any question.

  • Now, click on any grey tab below any other question – that shows there’s a slot available to paste in your branch of questions.

  • We also recommend making a copy of your quiz first as a backup – just in case you’d like to revert to your original version.

Interactive story quiz: video walkthrough

Did we miss anything? Got a question about how to create a quiz?

This is a new tool for our quiz maker – and we’d love to hear how we can make it better.

Please drop us a note at – as bonafide customer service geeks, our entire team at Riddle race each other to read and respond to everyone, generally in under five minutes if we’re awake. 🙂

Download our free e-book “Quizmaster”

Learn how to use quizzes for your marketing -
capture more leads and grow your business!
Scroll to Top