What is the best quiz platform for publishers and brands?

It depends on the job. For a live game in a room, a dedicated live tool such as Kahoot or Quizizz fits best. For a branded quiz that lives inside your own pages, holds the audience longer, opens up ad inventory, and feeds first-party data into your stack, Riddle is built for exactly that. It is white-label on every plan, embeds in any CMS, and is GDPR-compliant with hosting in Germany and Luxembourg. Publishers such as Den of Geek and Immediate Media, broadcasters such as the BBC and CNN, and clubs such as Manchester City and the Chicago Bulls use it.

Can one quiz tool cover editorial, campaign, and internal quizzes?

Yes. In Riddle the builder, the branding, the analytics, and the data capture are identical no matter who takes the quiz. An editorial quiz sits at the end of an article and earns ad inventory between questions. A campaign quiz adds a lead form, personality-style results, and a CRM connector. An internal knowledge check uses a pass mark, dynamic pass/fail results pages, randomized questions from a question bank, and a timer. All three are built in the same editor and can live in the same account.

How is Riddle different from Kahoot, Quizizz, and Google Forms?

Kahoot and Quizizz are built around live, hosted game rounds where everyone answers at once. Google Forms is free and fine for simple graded assignments, but carries no branding and stops at basic grading. Riddle is built for quizzes that live on your own site: fully white-label, embeddable in any CMS, with branching logic, multimedia questions, real-time analytics, and native connectors that push every lead and answer into your own stack.

Does Riddle support multimedia questions with images, video, and audio?

Yes. Questions and answers can contain images, GIFs, video, and audio, and answer options can be images rather than text. Beyond standard multiple choice, Riddle includes formats such as Tap and Find, Spot the Difference, Guess It, Order It, Flashcards, and Typerush, plus branching logic that changes the path based on each answer.

How much does Riddle cost, and is there a free trial?

Riddle starts at €129 per month, or €119 per month with annual billing, and every plan includes unlimited quizzes, unlimited views, unlimited leads, and full white-label branding. Before paying there is a 14-day free trial with every feature unlocked and no credit card required.

Can I embed a quiz on my website or LMS?

Yes. Build the quiz, copy the embed code, and paste it into your site or CMS the same way you embed a YouTube video. It works with WordPress, Webflow, Sitecore, Drupal, and any HTML page, and there is a dedicated WordPress plugin. You can also share any quiz by link or QR code, which is the simplest route for an LMS that does not allow raw embed code.

Make a Quiz – Quiz Platform for Publishers and Brands

Which quiz platform should publishers and brands choose?

There is no single best quiz platform, because “quiz” means three different jobs. Pick by the job you actually have: a live game in a room, a graded assessment, or a branded quiz that lives inside your own pages.

Most published rankings only cover the first job. They compare classroom game tools and stop there, which is why editorial and brand teams rarely find a match in them. The three categories break down like this:

If your job is…	What that means in practice	Typical tools
A live game in a room	Everyone answers at the same time on their phones while a host drives a shared screen. Built for energy in a classroom or an all-hands, not for content that lives on your website.	Kahoot, Quizizz, Blooket, Gimkit, Mentimeter, Slido
A graded assessment	Learners take it on their own time, you need scoring, a pass mark, and a record of who passed. Free tools handle the basics; they just carry no branding and stop at simple grading.	Google Forms, Microsoft Forms, ClassMarker, FlexiQuiz
A branded quiz in your own pages	The quiz is part of your editorial or campaign content, matches your design, embeds in your CMS, keeps the traffic and the ad impressions on your domain, and sends every answer into your own stack.	Riddle, Interact, involve.me, Outgrow, Typeform

Riddle is built for the third job. If you need a live game show for a room full of people, a dedicated live tool is the better fit. If you publish content and want a quiz that carries your brand, sits in your article or campaign page, holds the audience longer, earns you ad inventory, and puts every answer where you can act on it, that is what Riddle is for. Publishers such as Den of Geek and Immediate Media, broadcasters such as the BBC and CNN, and clubs such as Manchester City and the Chicago Bulls run it that way.

Whichever category you land in, these are the criteria worth comparing before you commit:

Branding. Can you remove the vendor's logo and apply your own fonts, colors, and CSS? In Riddle, white-label is on every plan rather than reserved for the top tier, and agencies can co-brand for sponsors.
Where it lives. Can you embed it in your CMS and keep the traffic, and the ad impressions, on your own domain? Riddle quizzes embed like a YouTube video in WordPress, Webflow, Sitecore, Drupal, or any HTML page, and also work as a standalone link or QR code.
Monetization. Can the format itself earn money? Riddle serves ads between questions, so a single article can carry 8–10x the ad inventory, and sponsors can be given their own co-branded quiz.
What happens to the data. Do answers stay locked in the vendor's dashboard, or do they reach your tools? Riddle sends leads and answers to Mailchimp, ActiveCampaign, Brevo, AWeber, Salesforce, and Google Sheets natively, plus webhooks, an API, and Zapier for 5,000+ others including HubSpot and Klaviyo.
Question depth. Beyond multiple choice: images, GIFs, video, and audio in questions and answers, branching logic, timers, randomized questions from a question bank, and leaderboards.
Compliance. Where is the data hosted, and who can be named in your DPA? Riddle is 100% GDPR- and CCPA-compliant, ISO 27001-certified, WCAG 2.1 accessible, sets no third-party tracking cookies, and hosts in Germany and Luxembourg.
Cost model. Watch for per-response or traffic caps. Riddle plans are flat, with unlimited content, unlimited views, and unlimited leads on every plan.

Why make a Quiz?

Improve user engagement and encourage visitors to stay 37% longer.

Grow your audience with the most viral type of shared content.

Easily monetize Quizzes by increasing your ad inventory by 8 to 10x.

Collect first-party data and insights to understand users and create segments.

Gather high-quality leads by adding flexible lead forms into your Quizzes.

Increase conversions by using data to personalize and target content.

How to use Quizzes

Trivia Quiz asking which of these are Greek gods with multiple choice answers

Test knowledge.

Design Quizzes on topical subjects from sporting events to pop culture. Your audience will love sharing their results, bringing you more traffic.

Quiz competition entry form and timed open-ended question

Host competitions.

Give people the chance to enter competitions or raffles by taking a challenging Quiz. Make it more difficult and exciting by adding a timer.

Find the Spot game asking where is the Parthenon on an Athens panorama

Engage with games and puzzles.

Keep your visitors entertained with Quizzes. Boost your engagement time with games like “guess who” or “find the spot”.

Quiz results page showing a 95% score with pass and fail outcomes

Educate and train.

Quizzes are a perfect way to test your employees or students. And with dynamic results pages, you can decide what’s a pass and what’s a fail.

What publishers and brands get out of a Riddle quiz

Concrete numbers from Riddle customers and from the platform itself, rather than adjectives:

37% longer on page Visitors who start a quiz stay significantly longer than readers of the same page without one.
8–10x more ad inventory Publishers monetize quizzes by serving ads between questions, multiplying the inventory of a single article.
35% more page views Den of Geek measured 35% more page views and 40% more time on site in the first month after launching Riddle quizzes.
35+ formats, one builder Trivia and scored quizzes, personality tests, polls, surveys, forms, predictors, leaderboards, mini-games, and stories – and you can mix blocks from different families inside one quiz.
A quiz in under a minute Paste a URL or a topic into the AI Quiz Maker and it drafts the questions, answers, and results for you to edit and brand.
Unlimited on every plan Unlimited quizzes, unlimited views, and unlimited leads, with no per-response pricing and no traffic ceiling.

Riddle serves publishers, brands, agencies, and sports teams and leagues, and the same builder covers internal jobs too: set a pass mark and let dynamic results pages decide what counts as a pass or a fail, pull randomized questions from a question bank so no two attempts are identical, add a timer, and use leaderboards to run a season-long or campaign-long competition.

Make Quizzes as unique as your business

Leverage AI for easy content creation

With our intuitive AI Quiz Maker, anyone can create a compelling Quiz in under a minute.

Riddle AI Quiz Maker generating a Quiz via chat interface

Build without code, embed anywhere

With our simple visual builder, anyone on your team can create a Quiz in minutes. Embed Quizzes into any CMS or site-builder, as easily as adding a YouTube video.

Riddle Quiz editor with drag-and-drop content blocks and mobile preview

Design flexible, rich content experiences

With countless question possibilities, branching logic and multimedia tools, you can design unique Quizzes. Easily enrich your Quizzes with images and GIFs to videos, audio, and other multimedia elements.

Quiz with branching logic showing different paths based on answer choices

Customize to your own brand styling

All our Quizzes are white-labeled, giving you a blank canvas. Change colors, fonts, and styles – and customize further with our CSS editor. Design branded templates to publish again and again.

Quiz embedded on a branded website with custom styling and image answers

Explore Quiz blocks

Every Quiz Block comes with the same no-code builder, full branding, and lead capture. Pick a format and start building.

Tap and Find Spot the Difference Typerush Flashcards Guess It Question Types Order It Question Bank All formats and blocks

What our clients say

We were looking for ways to increase engagement with our audience and we decided to work with Riddle. Our content team love Riddle and our quizzes are getting 35% more page views and 40% more time on site after the first month.

Our readers love the quizzes. They find them fun, challenging, and a great way to engage, spending more overall time on site.

What is the best quiz platform for publishers and brands?

It depends on the job. For a live game in a room, a dedicated live tool such as Kahoot or Quizizz fits best. For a branded quiz that lives inside your own pages, holds the audience longer, opens up ad inventory, and feeds first-party data into your stack, Riddle is built for exactly that. It is white-label on every plan, embeds in any CMS, and is GDPR-compliant with hosting in Germany and Luxembourg. Publishers such as Den of Geek and Immediate Media, broadcasters such as the BBC and CNN, and clubs such as Manchester City and the Chicago Bulls use it.

Can one quiz tool cover editorial, campaign, and internal quizzes?

Yes. In Riddle the builder, the branding, the analytics, and the data capture are identical no matter who takes the quiz. An editorial quiz sits at the end of an article and earns ad inventory between questions. A campaign quiz adds a lead form, personality-style results, and a CRM connector. An internal knowledge check uses a pass mark, dynamic pass/fail results pages, randomized questions from a question bank, and a timer. All three are built in the same editor and can live in the same account.

How is Riddle different from Kahoot, Quizizz, and Google Forms?

Kahoot and Quizizz are built around live, hosted game rounds where everyone answers at once. Google Forms is free and fine for simple graded assignments, but carries no branding and stops at basic grading. Riddle is built for quizzes that live on your own site: fully white-label, embeddable in any CMS, with branching logic, multimedia questions, real-time analytics, and native connectors that push every lead and answer into your own stack.

Does Riddle support multimedia questions with images, video, and audio?

Yes. Questions and answers can contain images, GIFs, video, and audio, and answer options can be images rather than text. Beyond standard multiple choice, Riddle includes formats such as Tap and Find, Spot the Difference, Guess It, Order It, Flashcards, and Typerush, plus branching logic that changes the path based on each answer.

How much does Riddle cost, and is there a free trial?

Riddle starts at €129 per month, or €119 per month with annual billing, and every plan includes unlimited quizzes, unlimited views, unlimited leads, and full white-label branding. Before paying there is a 14-day free trial with every feature unlocked and no credit card required.

Can I embed a quiz on my website or LMS?

Yes. Build the quiz, copy the embed code, and paste it into your site or CMS the same way you embed a YouTube video. It works with WordPress, Webflow, Sitecore, Drupal, and any HTML page, and there is a dedicated WordPress plugin. You can also share any quiz by link or QR code, which is the simplest route for an LMS that does not allow raw embed code.