Quizzes
Trivia, scored, and personality quizzes. Test knowledge, match readers to a result, or guide customers to the right product with branching logic, then capture the lead. Built for shareable “Which one are you?” moments.
More about quizzes →Quiz Maker
Engage and own your audience
Riddle is the online quiz maker built for publishers, brands, and sports teams, with 35+ interactive formats in one platform. Create quizzes, polls, surveys, personality tests, predictors, leaderboards, and mini-games like crosswords and Sudoku – all browser-based, with no coding and no third-party logos.
Trusted by the BBC, CNN, Manchester City, LinkedIn, and the Chicago Bulls.
What is a quiz maker?
A quiz maker is a tool for creating interactive content that engages readers on your site. Common formats include trivia quizzes, personality tests, polls, and scored assessments.
Riddle content keeps audiences on your page 57% longer. Every format is 100% GDPR-compliant, ISO 27001-certified, WCAG 2.1 accessible, and hosted in Germany and Luxembourg, so your data and your audience stay protected.
People scroll past content. They stop for a question.
Interactive content works because asking beats telling. People do not read more because you give them more. They lean in when you ask them something. A question is an invitation, a result is a small reward, and that pull beats another well-written sentence they will scroll straight past.
A quiz gives a reader a stake, even if it is only finding out their result. They answer, they want to know how they did, and the point you were making now has their full attention. The same fact lands harder inside a quiz than in a banner or a paragraph.
Try one yourself
This is a live Riddle quiz – the same embed you would ship on your own site. Answer a few questions and notice how you want to see your result.
What types of quizzes and content can I make with Riddle?
Riddle supports 35+ interactive formats, so you can match the right experience to the goal. Here are the most popular.
Polls and surveys
Pull quick reactions or gather deeper feedback and zero-party data.
More about polls and surveys →Predictors
Let fans call the score or the outcome, ideal for sports and live events.
More about predictors →Leaderboards
Add competition and bring people back to beat their score.
More about leaderboards →Mini-games
Crosswords, Sudoku, and word games that keep readers on the page the way a quiz never could on its own.
More about mini-games →Forms and more
Lead forms, listicles, sponsored content, and product finders round out the set, 35+ formats in all.
More about lead forms →How do you make a quiz online?
You can make a quiz online in minutes. Anyone on your team can do it, with no design or coding skills needed.
- Pick your format. Choose a quiz, poll, survey, predictor, leaderboard, mini-game, or any of 35+ types.
- Build your questions and results. Add images, video, and audio, or drop in a URL and let Riddle’s AI generate a quiz in seconds.
- Brand your quiz. Apply your fonts, colors, and CSS so every quiz matches your site exactly.
- Publish anywhere. Copy the embed code and paste it into your website or any CMS, including WordPress, Webflow, Contently, Adobe Experience Manager, Sitecore, and Drupal.
- Capture and connect your data. Collect zero-party data and sync it to your CRM, email tool, webhooks, Zapier, or API.
Engage your audience, grow it, and boost revenue
Interactive content does three jobs at once. That is why publishers, brands, and sports teams build it into their pages rather than treating it as a one-off.
Engage. Quizzes, predictors, and mini-games hold attention in a way static articles cannot, lifting time on page and completion rates. Add a leaderboard and you give people a reason to come back day after day to defend their ranking, which is how a one-time visit turns into a habit.
Grow. Results are made to be shared, so a single quiz pulls in new readers, while built-in lead forms and zero-party data turn anonymous visitors into known, segmented contacts you can market to.
Boost revenue. Serve your own ads inside any Riddle and keep 100% of the revenue, open up new sponsored and branded-content placements, and use predictors, contests, and season-long leaderboards to drive subscriptions and registrations.
How does Riddle compare to Typeform, Outgrow, and Interact?
Riddle leads on the features that matter most to publishers, brands, and sports teams. Here is how it stacks up against Typeform, Outgrow, Interact, and involve.me.
| Feature | Riddle | Typeform | Outgrow | Interact | involve.me |
|---|---|---|---|---|---|
| Interactive formats | 35+ types | 7 types | 10 types | 2 types | 5 types |
| Mini-games (crosswords, Sudoku) | Yes | No | No | No | No |
| Leaderboards | Yes | No | No | No | No |
| Custom scoring and branching logic | Advanced | No | Yes | Moderate | Limited |
| Full white-label (all plans) | Yes | No | Enterprise only | Yes | Yes |
| GDPR-compliant | 100% | Limited | Limited | Limited | Yes |
| ISO 27001 certified | Yes | No | No | No | No |
| Zero-party data you own | Yes | Yes | Yes | Yes | Yes |
| Unlimited traffic | Yes, all plans | Enterprise only | No | No | No |
| Built-in monetization (your own ads) | Yes | No | No | No | No |
Most quiz makers compete on features. What moves your numbers is whether people want to take part, and that comes down to range, branding, and the freedom to make each quiz feel like yours. Riddle leads on all three, plus unlimited traffic and monetization built in. That is what makes Riddle the best quiz maker for publishers, brands, and sports teams that run interactive content at scale.
Build a quiz in seconds with AI
Turn a story into a quiz the same day
Yes, Riddle’s AI can build a quiz for you. Paste in the URL of an article and Riddle’s AI reads it and drafts a related quiz, poll, or other content, with questions, answers, and results already filled in. You edit, brand, and publish, instead of starting from a blank page.
It is the fastest way for an editorial team to turn a story they have already written into interactive content the same day, while keeping full control over the wording, the scoring, and the look.
What our customers say
Riddle has helped us enhance audience engagement and boost time on site by 20%. History Extra’s audience click 15.5% more often on pages with a Riddle quiz.
Excellent customer service and great platform – the onboarding experience and customer service have been incredible. The system itself is easy to use and fun to engage with. Highly recommend!
The tool itself is very easy to use. It is just one hell of a tool to build engaging experiences. Even if you can’t figure it out yourself, the blazingly fast support is there in no time, giving even personalized video advice to anyone asking. Highly recommend.
Read more verified reviews on G2, SourceForge, and Capterra.
Case study: 28,000 years of dwell time at SRF
SRF is the German-language division of Switzerland’s national public broadcaster. It added Riddle to its digital output in December 2023, needing interactive content its newsroom could build at speed, without developers, and within strict Swiss and EU data rules.
In 28 months, SRF’s editorial teams created 1,913 Riddles spanning quick polls, weekly news quizzes, and sports formats.
44.34M
quiz views in 28 months
26.2%
start rate – more than one in four who saw a Riddle engaged
78.2%
completion rate, so people finished what they started
28,000+
years of total audience time, averaging 2:33 per multi-question quiz
SRF picked Riddle for its 35+ formats, GDPR-compliant EU hosting, WCAG 2.1 accessibility, and a workflow fast enough to keep pace with the news cycle – the same things that matter to any publisher or broadcaster measured on engagement.
Insights & guides
Embed anywhere. Connect to the tools you already use.
Riddle connects to your existing stack. Sync leads and quiz data with HubSpot, Mailchimp, Salesforce, and 9,000+ more, or build your own connection with webhooks, Zapier, or our API.
Try it for free
Personality quizzes
Quizzes
Sponsored content
Surveys
Polls
Game predictors
Leaderboards
Competitions & raffles
Listicles
Personality quizzes
Quizzes
Sponsored content
Surveys
Polls
Game predictors
Leaderboards
Competitions & raffles
Listicles
GDPR, CCPA & ISO 27001
Riddle is 100% GDPR-compliant, ISO 27001-certified, WCAG 2.1 accessible, and hosted in Germany and Luxembourg, keeping your readers’ data safe.
Turn readers into an audience you own
Engage your audience, capture zero-party data, and grow revenue, all from content that matches your brand. Start a 14-day free trial, no credit card needed.