How do non-profits and NGOs leverage Riddle's quiz maker?

Life for non-profit organizations can be tricky.

You're passionate about your cause - the challenge is getting the word out in an increasingly crowded media landscape.

Why do non-profits use Riddle's quiz maker?

That why we created Riddle.

We help non-profits as diverse as Oxfam, the BBC, and Amnesty International rapidly (and cost-effectively) create online quizzes and other interactive content.

5 reasons your non-profit will love Riddle

5 reasons non-profits love creating a quiz with Riddle's quiz maker?
  • Fully GDPR/CCPA-compliant online quiz maker
  • Educate and inspire your audience through quizzes
  • Grow your donor or volunteer list with in-quiz lead generation
  • 20% discount for non-profits
  • Unlimited quizzes, leads, and traffic - from just $59 a month

Oxfam engages and educates with quizzes

Worldwide anti-poverty charity Oxfam uses quizzes to turn passive web visitors into active participants.

Check out their "Global inequality quiz" - 100% white-labelled, and complete with "sign this petition" call to action button to turn interest into action.

Oxfam creates a non-profit quiz with Riddle's quiz maker?

Non-profits save 20% on any Riddle subscription

We love helping out nonprofits.

Non-profits save 20% on all Riddle quiz maker plans
  • We offer 20% off every one one of our online quiz maker plans.
  • Just ask us on support chat for a discount code.

We're flexible.

Many non-profit organizations try our quiz maker out for a few months - then switch to our annual option.

The World Wildlife Federation engaged and educates with quizzes powered by Riddle

The WWF is a legendary conservation organization with a global scope. They've turned to interactive content like quizzes and polls to build enthusiasm among their audience across multiple languages.

We're big fans of their "How well do you know the oceans?" quiz:

World Wildlife Fund makes a non-profit quiz with Riddle's quiz maker

Why should non-profits and NGOs use Riddle's quiz maker?

It's like giving having your own in-house agency - you can create interactive content faster and cheaper than hiring an outside firm.

Non-profit organizations can create quizzes faster and save money with Riddle's quiz maker

The BBC inspires and informs with Riddle

The British Broadcasting Corporation has been a long-time partner with Riddle. BBC teams constantly create interactive content for their programming to boost time on site and social shares.

Check out this reaction poll on BBC Three - getting 50,000 votes from their 18-34 audience around the controversial idea of giving non-smokers more vacation time:

BBC engages their audience with polls with Riddle's quiz maker

"Riddle helps our Children's Interactive team to quickly create engaging content that provide compelling data insights about our audience." - Derek Harvie, Executive Producer (CBeebies and CBBC)

The Tate Museum turn to Riddle

The world-famous Tate makes their museums' art come alive with Riddle's interactive quizzes.

Take a look at this "How well do you know the Impressionists in London?" quiz. Tate Britain used to successfully drive interest and ticket sales for their Impressionists exhibition:

The Tate museums make art come alive with interactive content created with Riddle's quiz maker

Create quizzes, polls, personality tests, surveys, & more

We totally get it.

Life as a nonprofit or NGO means you're always stretched. Stretched for time, resources, and funds - it makes it difficult to spread the word about your cause.

But... we've got good news.

17 types of lead generation fields and 13 types of questions with Riddle's quiz creator

You can use Riddle's quiz maker as your non-profit's interactive content marketing toolkit.

  • Assessment or personality quizzes
  • Volunteer or donor recommendations
  • Timed quizzes
  • Audience polls
  • Surveys and assessments
  • Listicles
  • Contests and giveaways

Flexible quiz maker for NGOs and nonprofits - no limits

We keep the pricing of our quiz creator flexible and transparent for nonprofits.

Flexible quiz maker for your non-profit's needs - no set up fees or long-term contracts
  • Simple pricing - no admin or set up costs
  • Cancel any time with our monthly plan
  • Or save an extra 20% with our yearly subscription

Create as much as you like. All our plans feature:

  • Unlimited quizzes
  • Unlimited traffic and quiz takers
  • Unlimited email collection
  • Unmatched customer service - we're lightning-fast, responding in two minutes or less

Non-profits engage through quizzes

Quizzes that inform or entertain are irresistible to an audience.

Flexible quiz maker for your non-profit's needs - no set up fees or long-term contracts

Check out these key stats:

  • More engagement: Quiz takers will spend up to 57% longer on your site - giving you mroe time to inform or inspire action for your non-profit's cause.
  • More time on site: People average 2:47 taking online quizzes. This 'dwell time' increases your Google SEO, helping more people discover your campaign.
  • More email addresses: Add a lead form and see >40% of your quiz takers opt-in and give their email address - helping you grow your email lists to find more donors or activists.

The Energy Saving Trust educates with quizzes

The Energy Saving Trust is dedicated to helping people save energy in the face of the global climate emergency.

They are big fans of turning to interactive content to make policy more 'real'. The EST will often create a quiz for campaigns like this "Climate emergency: what do you know?":

Non-profit Energy Savings Trust creates Climate Emergency quiz with Riddle

Create multi-media quizzes

Make a quiz for your non-profit and easily add images, GIFs, social media, or video.

Add audio images video to quizzes with
  • Upload your own pictures or GIFs
  • Google image search
  • Pexels - beautiful stock photography
  • YouTube videos
  • Vimeo videos
  • MP4 video clips
  • MP3 audio files
  • Twitter - embed any tweet
  • Giphy - animated GIFs

Use quizzes to spread on social media

Don't just take our word for it. AdWeek knows that "quizzes are the most shared content".

Integrated social sharing helps your quiz takers spread the word for your non-profit organization.

People love sharing interesting or compelling quiz results - you'll get more people to inspire and educate about your nonprofit's mission.

Our quiz maker features built-in social sharing for:

  • Twitter
  • Facebook
  • Instagram
  • WhatsApp
  • LinkedIn
  • 20 other options - from Telegram to SMS

Build your email list for your NGO or non-profit

Easily collect email addresses with our quiz creator.

Collect leads and data in a quiz - and send to your client's CRM or data warehouse

Sync quiz leads easily with your non-profit's CRM software

Connect our quiz maker with over 5,000 marketing or non-profit software tools - including MailChimp, Bloomerang, SalesForce, and more.

Collect leads and emails then send to your donor marketing tool or CRM with Riddle's quiz builder
  • Send each email address and their quiz results to your non-profit's favorite software - no coding required.
  • Tag, segment and rate each lead around their quiz data.
  • Power your nonprofit's drip email campaigns with personalized messages.
  • Convert more volunteers or donors. Send the right messages to the right person at the right time.

Greenpeace keeps their donor list growing and green with quizzes

Environmental activists Greenpeace are big fans of Riddle's quiz creator for cost-effective engagement.

Their "How well do you know the Antarctic?" quiz was a key driver for their successful 'Save the Antarctic' campaign.

Non-profit Greenpeace collects leads and emails with their Riddle-powered online quizzes

Your quiz, your nonprofit's brand - 100% white-labeled

Any quiz or interactive content you create will blend seamlessly with your NGO's site and brand. Non-profits can create 100% white-labelled quizzes with Riddle

  • Add your logo and create 100% white-labeled quizzes.
  • Match your quiz to your non-profit's branding with 60+ customization options.
  • Fully CSS control - change anything from borders to buttons and styling with our CSS editor.
  • Use your font - easily upload your non-profit's font (or use Typekit/Google Fonts).

Display in-quiz videos or petitions

Quizzes are excellent ways to promote action from your audience:

  • Add your own videos - quickly embed your campaign's videos to your quiz.
  • Insert your petition or other form - embed your own form directly in your Riddle content.
  • Inspire donations - add unmissable 'call to action' buttons to link to your donation pages.
Place your campaign's petition or videos in your quizzes with Riddle's quiz builder

Redirect based on quiz results

Completing a quiz is just the first step of the process.

Now what?

Our online quiz creator empowers non-profits and NGOs continue the conversation.

Redirect quiz takers to different URLs based on their quiz results with Riddle

Show each quiz taker additional content or direct them to a landing page - contextually targeted around their quiz results:

  • Call to action buttons - add a clickable CTA button to any quiz result. Include custom text and specify a different URL for each quiz results.
  • Quiz result landing pages - automatically send quiz takers to any URL, depending on how they answered your quiz.
  • Ideal for suggesting campaigns or actions best suited to their interests.
  • Imagine your climate action nonprofit created a "Measure your climate footprint" personality test.

    • For quiz takers who got "You're super climate aware" results - you could send them to your donor funnel.
    • Anyone who got "You need to cut back" could go to the "climate change basics" section on your site - to educate them about the crisis.

Collaborate with your teammates

Non-profits create effective change as a team. Making quizzes and interactive content work in the same way.

Riddle's online quiz creator has teamwork built-in. Invite colleagues to a project and create a quiz together.

Work together with's multi-user features
  • Add any number of projects (ex. volunteer outreach/donor marketing/PR).
  • Easily invite your coworkers to each project.
  • Control access with three different roles (author/editor/admin).

Have a question how quizzes and interactive content can help your non-profit?

Customer support is our own passion at Riddle - we all love to help out.

It's part of our culture. Everyone from our CEO on down will race to be the first to respond to your question.

We can help with everything from quiz ideas for upcoming campaigns to best practices about collecting donor information.

Just let us know via our site's support chat or email (