Quiz maker -
Collect leads
Engage your audience

Excite your users with 15 quiz, poll, and survey interactive formats. Qualify and segment leads based on quiz responses. Email quiz results to each quiz taker with Riddle - no CRM required.

Try now for free!Ask for a demo
Chicago Bulls
enage your audience
Start now

Engage your audience -
no coding required

Choose from 15 types of quizzes, personality tests, polls, surveys, and more. Create a quiz each to collect leads online with integrated lead generation. Learn more

Connect Any Email Software
Grow your audience

Collect leads and quiz responses
connect to any email marketing software.

Highly customizable - make a quiz and easily send all leads to MailChimp, AWeber, or any other marketing tool. Learn more

Drag & drop forms

Create your own forms

Gather the data you need with our intuitive drag/drop form builder. Create and save custom forms in our test maker - with 16 field types. Learn more

on any device
Quiz marketing

Qualify potential customers
power your marketing funnel

Convert more customers - automatically send personalized follow up marketing emails, based on each quiz taker's responses. Improve your marketing funnel with Facebook and other tracking pixels - make a quiz, then track who starts, finishes, and fills in your lead form.

Optimize your marketing budget - spend more on the lead generation traffic sources that convert best.Learn more

Riddle helps our Children's Interactive team to quickly create engaging content that provide compelling data insights about our audience.

derek harvie
Derek Harvie

Executive Producer - BBC (CBeebies & CBBC)


Our teams love Riddle’s flexibility. We can rapidly create and deploy unique branded quizzes and other content for our clients’ custom campaigns.

Lior Geller
Lior Geller

Director of Product - Minute Media


Riddle is simple to use - and simply great. Be creative, go wild – it's easy to create fun experiences on any device and collect leads on the way.

mohammed brueckner
Mohammed Brueckner

Director, E-Commerce - Stage Entertainment


We're big fans. Easy to create and extensively customizable - our clients have seen a big lift in engagement and email collection.

jonathan mcconnell
Jonathan McConnell

Head of Digital Operations - Sotic Digital Sports Agency


Riddle is a brilliant tool, and plays an important role for us - making it easy to create smart, on-brand interactive content and embed it anywhere.

adam gillett
Adam Gillett​

Supporter Data & Platforms Lead - Which?

Quiz lead forms

Collect the data you need with a custom lead generation form

Send data

Drag and drop any of 16 customizable fields. Save form templates for easy re-use. Learn more

Email marketing

Send leads and their quiz responses to any CRM marketing software

Lead form

Connect your quiz with lead generation to Hubspot, MailChimp, AWeber, or 1400+ other tools with our Zapier app. Automatically sync all leads and quiz data to power your marketing funnel - no coding required.Learn more

Google Docs

Save all your leads and quiz data to your Google Docs account (or a CSV/XLS file)

Save data

It's simple to save and exports leads online with our quiz creator. Automatically send leads to any Google Sheet - or save quiz leads to a CSV/XLS file for easy download. Learn more

Custom branding

100% white labelled -
your site, your branding

Add your logo (or your clients') - then upload your font and set your quiz colors to each quiz for a seamless brand experience. Learn more

Say it With Pics
Image and video options

Say it with pictures
(or GIFs, videos, and more)

Easily find and add images, videos, & GIFs with our test maker. Search within Google, Pexels, YouTube, Giphy, Facebook, Twitter, and stock photos - or upload your own. Learn more

Customize (almost) everything

Your quiz, your way

Make an online quiz - then customize the font, color, styles, layout, and over 50+ other options. Learn more

Your quiz, your style

Get creative with custom CSS

CSS Editor

Customize (almost) everything with our quiz maker - from buttons to borders, layouts to alignments. Seamlessly blend your quiz to your site. Learn more

Custom fonts

Match fonts with your site

Custom fonts

Create a quiz then easily upload your own font, or use any from Google, Adobe Typekit, Fontdeck, or Fonts.com. Learn more

Style templates

Save time with team templates

Team templates

Help your team's quiz making stay on brand. Choose and save all your quiz styles for easy reuse - from colors, branding, fonts, and more. Apply your team style templates with just a click. Learn more

Anyone can create

Easy to start -
just add text and images

Our quiz creator is super intuitive - create beautiful quizzes in just minutes.

Embed on your site

Publish to any site

Riddle quizzes work in any site. Create a quiz - then just copy & paste our embed code, or use our Wordpress plug-in. Learn more


Quizzes look great on any device

Fully responsive, our quizzes resize automatically for smartphone or desktop - for the best viewing experience. Learn more

on any device
Google AMP
Google AMP

Go mobile with Google AMP

Make a quiz, then publish to Google AMP for faster mobile loading. Learn more

GDPR-compliant quiz maker

GDPR-compliant quiz maker

Collect quiz leads safely - Riddle's test maker is fully GDPR-compliant with the EU's strict data privacy regulation. Learn more

Double opt-in

Double opt-in support

You're in control with our quiz lead generation. Collect leads online - and choose if you will require each lead to click on email link to confirm sign up.

Lead form flexibility

Optional or mandatory lead forms

Make an online quiz with a lead generation form. Gate off each quiz taker's results unless they complete your form - or let them skip it. The choice is yours.

Answer options

Delay answers until end of quiz

Riddle's quiz maker is all about flexibility. Immediately show the correct answer after each question (to boost engagement) - or only after your lead generation form (to incentivize sign ups). Learn more

Store leads

Save leads to Google Docs or CSV/XLS

Make a quiz, then automatically save leads to your Google account, or download as an Excel or CSV file. Learn more

Loads of flexibility, great CSS overrides, great integration with Zapier, and amazing customer service. Actually, one of the best customer service platforms I have ever had the pleasure to use. I could not recommend Riddle any higher.

Tim Vaughan rough
Tim Vaughan

Director - Frogbox


Riddle's customer support is amazing. From the moment we got on the site, we were asked if we had questions or needed help. The Riddle team does a fantastic job of making sure you have everything you need. That being said, the product itself is also very easy to use and implement.

dylin redling
Dylin Redding

Founder - Retire at 45


There's some great features which gave Riddle's quiz maker a big step up over anything else we could find. It was especially useful being able to enter in a huge range of potential results (200 combinations) into a personality-type quiz to give people very specific results, and then direct them to a landing page on our site.

alex parr
Alex Parr

Senior marketing manager - Cooler Master


Great tool for professional quiz making. Best quiz maker product out there! Riddle's super easy to use, and getting better all the time. Plus, they've GREAT and super fast responding customer support!

Lauri Lahteenmaki

Data journalist - Sanomat


Fantastic tool for engagement. Love it! It's so easy to use, and there's lots of variation so it's great for content marketing and lead generation. I also love the customer support I've had from Riddle. Any questions I have are quickly answered and with a smile.

Katy Cowan

Founder - Creative Boom

Increase conversions and sales
Get more customers

Increase conversions and sales

Riddle's quiz creator is designed for the busy marketer. Crush your marketing objectives - collect more leads, increase audience engagement, grow your audience, or run your own ads.

add video ads
In-quiz iFrame

Add videos, forms, and ads

Monetize your quiz audience with our test maker. Create a quiz - then easily embed your own videos, ads, or any other content as an iFrame. Display before the quiz results - when your audience is most engaged. Learn more

Custom quiz landing pages

One quiz - many landing pages

Automatically send your audience to different URLs triggered by each person's quiz results. Convert more leads online with our online quiz creator - show the right offer or content to each user based around their quiz responses. Learn more

Call to action buttons

Easily add custom 'call to action' buttons

Get more sales and sign ups with a post-quiz call to action (CTA) button. Forget one size fits all - our quiz maker lets you show each quiz taker a CTA and offers; customized and relevant based on their quiz results. Learn more


Add a timer to any quiz

Make a quiz with a timer - give your audience a time limit to either answer each question or finish their quiz. Quiz timers are a powerful way to increase quiz completions and word of mouth virality - everyone loves to brag when they beat the clock! Learn more

Contests and promotions

Create your own quiz-powered giveaways and contests

Our quiz creator makes it easy to make an online quiz competition. Make your own customizable lead form and add a quiz timer - then challenge your audience ('Get 90% correct in 60 seconds for your chance to win!').

Competitions are super-effective - we've seen up to 45% of quiz takers complete a quiz lead form.Learn more

Create quiz contests

Team and multi-user accounts

Collaborate with your colleagues and clients using our team feature. Create brand-consistent quizzes with your custom style templates - and manage access with three levels of quiz editing privileges. 10 user licenses included with each Team subscription. Extra licenses are $19 a month each (with group bulk pricing available - ask us). Learn more

Quiz metrics

Use analytics to optimize your quiz

Find out what works, and what doesn't with our quiz dashboard. Track starts, finishes, social sharing, and leads - all downloadable as a PDF report for your stakeholders. Learn more

Customer success heroes

Lightning-fast support

We're big customer service geeks - and everyone (from our CEO Boris down) will race each other to help you with our quiz maker - we're averaging 2.3 just minutes to respond. Learn more

Lightning-fast support
Formula 1
Free quiz maker training

Free quiz maker training

Our team of quiz wizards are here to help - from our quiz maker blog to complimentary onboarding, monthly webinars, and best practice sessions.

Do you need some tips to make a quiz? Just ask us on support chat or by email - we're always glad to help.

No limit pricing
Quiz making without limits

"No limit" pricing

All of our quiz maker plans feature unlimited views, leads, and quizzes = unlimited awesomeness. Go wild - create as many quizzes as you like, with no limit on how many people take them or how many leads you gather. Learn more

Cancel any time

Free trial - 30 day moneyback guarantee

We don't believe in annoying long-term contracts or set up fees for our test maker. Sign up is easy - and you can cancel whenever you like.

Any quizzes you create will always stay live on your site - even if you cancel. (You'll need an active subscription to edit your quiz, view stats, use lead generation or custom branding.)

Free trial - 30 day moneyback guarantee