Solutions

Gather zero-party data

Get reliable, rich zero-party data through Riddle’s quizzes, with zero privacy worries.

Visual showing zero-party data collection through interactive quizzes

Why you should choose zero-party data

Zero-party data is the highest-quality and most reliable data source you can get, outperforming second and third-party data.

Zero-party data is information your users give you directly. When people engage with Riddle’s quizzes and interactive content, they willingly share this with you.

Start collecting zero-party data

Quiz demonstrating how Riddle collects zero-party data directly from users

How Riddle can help your business today

Get deeper consumer insights

Go beyond demographics by using insights to shape customer segments around behaviors, preferences, and needs.

Start getting richer insights

Consumer insights dashboard showing deep user preferences from quiz data

Create targeted, personalized content

Boost engagement and conversions with personalised, targeted content made possible by insights.

Start creating data-led content

Targeted content delivery personalized based on quiz response data

Build trust by giving users control

Our quizzes and interactive content give users full control, with the opportunity to opt in to data tracking and usage terms.

Start creating trusted content

Privacy-first data collection giving users control over their information

Track, measure & optimize data from quizzes

Measure data from your quiz funnels, and connect to tracking software to see how your content’s performing.

Start optimizing content

Analytics dashboard for tracking and optimizing quiz data collection

What our clients say

Riddle has become an essential tool for our marketing team. Their platform enables us to quickly and easily create engaging content that captures zero-party data, giving us a deeper understanding of our audience. Plus they are able to do it all while meeting Amazon's rigourous privacy and data security standards.