Get reliable, rich first-party data through Riddle’s quizzes, with zero privacy worries.
Start free trialFirst-party data is the highest-quality and most reliable data source you can get, outperforming second and third-party data.
First-party data is information your users give you directly. When people engage with Riddle’s quizzes and interactive content, they willingly share this with you.
Start collecting first-party dataGo beyond demographics by using insights to shape customer segments around behaviors, preferences, and needs.
Start getting richer insightsBoost engagement and conversions with personalised, targeted content made possible by Riddle insights.
Start creating data-led contentOur quizzes and interactive content give users full control, with the opportunity to opt in to data tracking and usage terms.
Start creating trusted contentMeasure data from your quiz funnels, and connect to tracking software to see how your content’s performing.
Start optimizing content
Riddle meets global privacy protection requirements, keeping your customers’ personal data safe and secure.
Data privacyGet a 14-day free trial. All features unlocked. No payment details needed.
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