Gather first-party data

Get reliable, rich first-party data through Riddle’s quizzes, with zero privacy worries.

Why you should choose first-party data

First-party data is the highest-quality and most reliable data source you can get, outperforming second and third-party data.

First-party data is information your users give you directly. When people engage with Riddle’s quizzes and interactive content, they willingly share this with you.

Start collecting first-party data

How Riddle can help your business today

Get deeper consumer insights

Go beyond demographics by using insights to shape customer segments around behaviors, preferences, and needs.

Start getting richer insights

Create targeted, personalized content

Boost engagement and conversions with personalised, targeted content made possible by Riddle insights.

Start creating data-led content

Build trust by giving users control

Our quizzes and interactive content give users full control, with the opportunity to opt in to data tracking and usage terms.

Start creating trusted content

Track, measure and optimize data from quizzes

Measure data from your quiz funnels, and connect to tracking software to see how your content’s performing.

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Choose from 15 interactive content formats

Quizzes, polls, and surveys
Competitions and raffles
Sponsored content
Product recommendations
Listicles and more

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GDPR/CCPA compliant

Riddle meets global privacy protection requirements, keeping your customers’ personal data safe and secure.

Data privacy

Want to gather your own first-party data?

Get a 14-day free trial. All features unlocked. No payment details needed.

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