Gather zero-party data

Get reliable, rich zero-party data through Riddle’s quizzes, with zero privacy worries.

Why you should choose zero-party data

Zero-party data is the highest-quality and most reliable data source you can get, outperforming second and third-party data.

Zero-party data is information your users give you directly. When people engage with Riddle’s quizzes and interactive content, they willingly share this with you.

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How Riddle can help your business today

Get deeper consumer insights

Go beyond demographics by using insights to shape customer segments around behaviors, preferences, and needs.

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Create targeted, personalized content

Boost engagement and conversions with personalised, targeted content made possible by Riddle insights.

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Build trust by giving users control

Our quizzes and interactive content give users full control, with the opportunity to opt in to data tracking and usage terms.

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Track, measure, and optimize data from quizzes

Measure data from your quiz funnels, and connect to tracking software to see how your content’s performing.

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Choose from 5 interactive content formats

Quizzes
Polls and surveys
Personality quizzes
Forms
Score predictors

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GDPR/CCPA compliant

Riddle meets global privacy protection requirements, keeping your customers’ personal data safe and secure.

Data privacy

Want to gather your own zero-party data?

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