Solutions

Generate high-quality leads

With Riddle’s interactive content, you can generate, organize, and convert more high-quality leads.

Visual showing lead generation through interactive quiz content

How Riddle generates better leads

People are more reluctant to share data these days. This makes getting leads trickier, with traditional methods (like pop-ups) becoming less effective.

But when users engage with Riddle’s interactive content, they’re more likely to share information. And by creating targeted, personalized content, you’ll attract high-quality leads.

Lead generation works hand in hand with zero-party data and audience engagement.

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Start improving lead generation

Quiz with lead form showing how Riddle generates high-quality leads

How Riddle can help your business today

Engage high-quality leads

Create fun, interactive content that engages the right users and turns them into high-quality leads.

Start engaging new leads

Engaging quiz content that attracts and qualifies high-quality leads

Get leads through strategic form placement

Add a lead form at any point in your quiz. In a recent experiment, we achieved a lead opt-in rate of 43% by placing the form just before quiz results.

Start making lead forms

Strategic lead form placement within quiz flow for higher conversion

Create content that converts leads

Leverage Riddle at each point of the sales funnel to generate high-quality leads and convert more new customers.

Start converting leads

Interactive content with product recommendations that converts leads

Send leads to any marketing tool

Riddle connects to any marketing tool, so you can send leads categorized by your own tags and segments.

Start organizing your leads

Lead data integration sending quiz responses to marketing tools

What our clients say

We’ve reduced our acquisition costs by 60% since launching our quiz lead generation with Riddle. It enables us to engage people better with useful information based on answers they provide. This builds their curiosity about the brand as well as trust in what we do. That of course means they convert (buy!) far more often.

We’re big fans of Riddle’s quiz maker. Easy to create and extensively customizable – our clients have seen a big lift in audience engagement and email collection.