Pass data into any Riddle through the Data Layer, via URL parameter or JavaScript. Pre-fill details you already know, carry campaign and UTM IDs through to every lead, personalize questions and results, or gate content based on who's watching. Your audience never re-types what you already told us.
Every completion can flow straight into your CRM or email tool: names, answers, scores, segments and personality results included. Use a native connector, route through Zapier to 5,000+ apps, or POST raw JSON to your own endpoint with webhooks. Tag and segment leads by how people actually answered.
Riddle fires an event for every view, start, answer and completion. Send them to GA4, Google Tag Manager, Meta Pixel, Matomo or Adobe Analytics out of the box, or tap the raw JavaScript event stream and push it to any analytics platform, ad network, DMP or data warehouse you run.
No integration required. Riddle securely stores every lead and response by default, encrypted, on our own EU servers, and can email respondents automatically, straight from Riddle. Connect tools when you want to, not because you have to.
Native connectors for the essentials, Zapier and webhooks for everything else. Pick your tool for a step-by-step guide. Most setups are done before your coffee's cold.
You don't always need an external email tool. Send automated emails straight from Riddle: thank-yous, result summaries, vouchers, and conditional follow-ups based on someone's score or personality result. Personalize with their name and answers, add CC/BCC/reply-to, and send from your own domain.
Set up email automationAdd any Riddle to your site as easily as a YouTube video: WordPress, your CMS, or a standalone page. Built-in share buttons send results to Facebook, X, WhatsApp, LinkedIn and 30+ more, so your content travels.
Start buildingYes, through Zapier. HubSpot has no native Riddle connector, so you use Riddle’s Zapier trigger “New Riddle Data & Lead”: every completed Riddle sends the form fields and answers to HubSpot, where Zapier creates or updates the contact. If you would rather skip Zapier, a webhook to your own middleware works too.
Yes, also through Zapier. The same trigger adds new leads to a Klaviyo list, and you can pass quiz results and answers as profile properties to start segmented flows.
It is native and included in every plan. You log in to Salesforce from Riddle’s publish step, pick the object (Leads, Contacts or a custom object) and map form fields and quiz results to its fields. Every new lead then syncs automatically. The Riddle needs a form with an email field. Set up Salesforce.
Yes. Riddle sends GA4 events for views, starts, completions, form submissions and each answered or skipped question, so you can see where people drop off. The values people type into forms are not sent unless you switch that on. GA4, Google Tag Manager, Adobe Analytics, Matomo and custom JavaScript tracking are part of the Business and Enterprise plans. The Meta Pixel works on every plan.
One record per completed Riddle: the form fields (such as name and email), the answer to every question and the result or score. Webhooks receive it as JSON, signed with HMAC-SHA256 so your server can check that the request really comes from Riddle. With double opt-in switched on, the data is only sent after the person has confirmed their email address.
All lead connectors are in every plan: Mailchimp, ActiveCampaign, Brevo, AWeber, Salesforce, Google Sheets, Zapier, ApiX-Drive and webhooks, plus the Meta Pixel. Business adds advanced tracking (GA4, Tag Manager, Adobe Analytics, Matomo, custom JS events) and the Data Layer. Enterprise adds a custom integration with your DMP. Compare plans.