What is a minigame in content marketing?

A minigame is a short, casual browser game (a crossword, sudoku, minesweeper board, or spin-to-win wheel) embedded directly in your website or app. Instead of reading passively, visitors play, which multiplies time on site and gives people a reason to come back daily.

Which minigames can I create with Riddle?

Riddle includes makers for crossword puzzles, sudoku, minesweeper, spin-to-win wheels, and slot machines – plus game-like quiz formats such as Guess It, Tap and Find, and Typerush.

Do I need coding skills to build a minigame?

No. Every game is configured in Riddle’s no-code builder and published with a copy-paste embed code that works in any CMS or via the dedicated WordPress plugin.

How do minigames generate leads?

Gate the game or the prize behind an opt-in form: players enter their email to spin the wheel, claim a reward, or join the leaderboard.

Can I brand the minigames?

Yes. Every game is white-label: add your logo, match your colors, set your fonts, or go deeper with the CSS editor. The finished game looks like a native part of your site.

How much does Riddle cost?

Riddle offers Pro, Business, and Enterprise plans starting at €129 per month, and every plan includes unlimited games, views, and leads. You can start with a 14-day free trial: every feature unlocked, no credit card required.

Make a minigame to gamify your content

Why make minigames?

Hook your audience with familiar, quick-play formats.

Boost repeat visits with new daily games linked to leaderboards.

Drive traffic to your site, app, or latest content.

Generate leads by embedding opt-in forms between plays.

Gamify promotions with prizes, coupons, or giveaways.

How to use minigames

Interactive crossword puzzle minigame with numbered grid, clues, and a Play Crossword button

Crosswords.

Test your audience’s brainpower with fully interactive crosswords, ideal for publishers, pro sports leagues, or daily challenge features.
More about Crosswords →

Sudoku.

Keep puzzle lovers coming back with daily or weekly Sudoku challenges. Great for newspapers, blogs, and content-driven brands.
More about Sudoku →

Minesweeper.

Bring back the classic logic game. Daily grids, skill tiers, and leaderboards keep readers clearing tiles and coming back.
More about Minesweeper →

Spin to Win wheel with Win, Lose, and Free Spin segments offering 50% off your next order

Spin to Win/Wheel of Fortune.

Gamify your giveaways! Let users spin a virtual wheel to win prizes, discounts, or digital rewards.
More about the Wheel of Fortune →

Slot Machine.

Bring that casino-style excitement to your site. Customize the slot outcomes to offer real rewards or just pure fun.
More about Slot Machines →

Try one yourself

A live wheel of fortune with six prize segments and a free spin. Spin it, then claim your prize with the optional form.

Create minigames that keep people playing

No code, all fun

Use Riddle’s intuitive visual builder to create and launch minigames in minutes. No developers needed.

Riddle visual builder showing Sudoku minigame creation with content blocks, title field, and difficulty settings

Flexible, dynamic design

Customize layouts, messages, images, and win logic to match your goal: fun, engagement, or conversion.

Configuration panels for Slot Machine, Wheel of Fortune, and Sudoku options with font and color customization

Styled for your brand

All minigames can be fully white-labeled. Customize fonts, colors, and buttons, and go deeper with CSS to match your look exactly.

White-labeled Sudoku minigame embedded on a news website with custom branding and navigation

Not starting from scratch? Browse ready-made minigame templates →

What our clients say

Our Tate Kids audience loves interactive content like Riddle’s quizzes. Our games and quizzes generates half our traffic and has 22% higher time on site, which means greater engagement and education from our audience.

Riddle is simple and simply great. Be creative, go wild – the tool goes out of the way for fun experiences on any device. And collect some leads on the way. Everybody’s happy. Last but not least, the Riddle folks always go the extra-mile supporting their clients because they love what they do, and who does not want a partner like that?

Which minigame fits your goal?

Each game is built for a different job. Start from what you want to achieve:

Your goal	Best minigame	Why it fits
Bring readers back every day	Crossword, Sudoku	A fresh puzzle every day or week turns a single visit into a habit.
Run a giveaway or hand out coupons	Wheel of Fortune	Weight each prize segment, add coupon codes with a copy button, and send winners and losers to different next steps.
Points competition with a leaderboard	Slot Machine, Minesweeper	The Slot Machine banks each player’s balance as their score, Minesweeper rewards skill. Both connect to a leaderboard.
Collect leads in exchange for a prize	Wheel of Fortune, Slot Machine	Put an opt-in form before the spin. People sign up because they want to play.
Test what people know	A quiz, not a minigame	For right-or-wrong questions, a timed quiz works better than a game of chance.

What is a minigame in content marketing?

A minigame is a short, casual browser game (a crossword, sudoku, minesweeper board, or spin-to-win wheel) embedded directly in your website or app. Instead of reading passively, visitors play, which multiplies time on site and gives people a reason to come back daily.

Which minigames can I create with Riddle?

Riddle includes makers for crossword puzzles, sudoku, minesweeper, spin-to-win wheels, and slot machines, plus game-like quiz formats such as Guess It, Tap and Find, and Typerush.

Do I need coding skills to build a minigame?

No. Every game is configured in Riddle’s no-code builder and published with a copy-paste embed code that works in any CMS or via the dedicated WordPress plugin.

How do minigames generate leads?

Gate the game or the prize behind an opt-in form: players enter their email to spin the wheel, claim a reward, or join the leaderboard.

Can I brand the minigames?

Yes. Every game is white-label: add your logo, match your colors, set your fonts, or go deeper with the CSS editor. The finished game looks like a native part of your site.

How much does Riddle cost?

Riddle offers Pro, Business, and Enterprise plans starting at €129 per month, and every plan includes unlimited games, views, and leads. You can start with a 14-day free trial: every feature unlocked, no credit card required.

Insights & guides

Why mini-games solve the publisher problem more content never will

Unleashing the power of leaderboards

2025 Quiz Marketing Report: the global scale of engagement

Explore more Riddle formats

Minigames work even better with a leaderboard on top. And they are just one of Riddle's formats, all with the same no-code builder, full branding, and lead capture.

Leaderboards Quizzes All formats and blocks