Use Riddle for free until your current contract ends. See how Riddle compares to Typeform and Outgrow.
ISO 27001 certified, 100% GDPR-compliant with all data hosted in the EU (Germany and Luxembourg), and accessible to WCAG 2.2 AA. No third-party tracking cookies.
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Compare features
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Pro
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Business
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Enterprise
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| Create as many quizzes, polls, games and other Riddles as you want. Many quiz tools cap the number per plan, Riddle never does. | |||
| Quizzes, Polls, Surveys, Personality Tests, Minigames, Predictors, Leaderboards, Stories and Forms, in every plan. | |||
| Let Riddle's built-in AI create quizzes, polls and personality tests from a topic, a URL or a file such as a PDF. Or work from Claude, ChatGPT & co.: via MCP you control every option of the Riddle editor right in the chat. | |||
| No cap on participants or answers, no matter how far a Riddle travels. | |||
| Collect as many leads as your Riddles bring in, at no extra cost. Many tools charge per lead or cap leads per plan. | |||
| Put Riddles on any website or CMS with a single embed code. | |||
| Every Riddle adapts automatically to smartphone, tablet and desktop. | |||
| Start from a ready-made template for every format and publish in minutes (Quick Create). | |||
| Send participants to your shop, your newsletter or the next article. | |||
| Your Riddles show your brand only, without a Riddle logo. | |||
| No call center, no AI bot: our founders, product team and developers answer the support chat themselves. You get fast, well-founded answers from the people who build Riddle. | |||
| Content creation | |||
| Show a different result per score or personality type, each with its own call-to-action. | |||
| Send participants to any URL when they finish. | |||
| Show each participant different questions or results based on their answers (branching logic). | |||
| Right/wrong feedback after every answer, confetti and the current score. | |||
| Show participants how others voted, in percent or as a count. | |||
| Draw random questions from a pool, so every round feels new. | |||
| Set time limits per question or Riddle and let Riddles start and end automatically. | |||
| Draw winners from your leads, by your criteria and on a date you choose. | |||
| Images with clickable hotspots that reveal more information. | |||
| Participants upload files that land directly in your Google Drive. | |||
| Choose the language of your Riddle and change every button and message yourself. | |||
| Riddle remembers participants via cookie, so they can pick up where they left off. | |||
| Format texts with bold and links, or edit the HTML directly. | |||
| Work on changes in a draft and publish only when you are ready, with a history of all changes. | |||
| Connect as many Riddles as you like to one leaderboard. Pro and Business allow one Riddle per leaderboard. | |||
| Your own ad slots or programmatic ads above and below the Riddle, plus an ad block with video or banner ads between the questions. | |||
| Monthly allowance for the AI built into the Riddle editor. Working via MCP from Claude, ChatGPT & co. has no limit. | 150 | 250 | 550 |
| Media | |||
| YouTube and Vimeo videos | |||
| Audio upload | |||
| All your images and videos in one place, reusable in every Riddle. | |||
| Find images and GIFs right in the editor. | |||
| Crop and edit images | |||
| Embed posts from X in your Riddle. | |||
| Upload your own videos instead of linking to YouTube. | |||
| Design & customization | |||
| Match colors, buttons and layout to your brand, no code needed. | |||
| Save your palette and settings as a preset for every Riddle in a project, and save your own Riddles as templates to reuse. | |||
| Fine-tune every detail with your own CSS and brand fonts. | |||
| We build templates in your design, ready for your team to use. | |||
| Our team implements your design and CSS changes, 2 hours each month. | |||
| Embedding | |||
| Share a Riddle by link, even without your own website. | |||
| Embed Riddles in WordPress in a few clicks. | |||
| Riddles only load when they scroll into view (lazy loading) and can open in fullscreen, on your website and on the landing page. | |||
| External content only loads once the participant agrees. | |||
| Embed once, then swap Riddles from Riddle without touching your website, or play several Riddles in a row as a playlist (Embed Placeholder). | |||
| Set embed, tracking, data layer and lead settings once per project, and every Riddle in it uses them automatically (global publish settings). | |||
| The total number of participants is unlimited. This only limits how many play at the same moment, across all your Riddles. Expecting a big spike, such as a TV tie-in? Contact us and we will scale with you. | 10,000 | 20,000 | 50,000 |
| You approve the domains your Riddles may run on, so nobody can copy them onto other sites. | 3 | 10 | 15 |
| Collaboration | |||
| Organize your Riddles by brand, client or team. | |||
| Add colleagues to your projects and work on Riddles together. | |||
| Standard roles (Admin, Editor, Author) | |||
| Move Riddles between projects | |||
| Decide exactly who can do what in which project. | |||
| Pro and Business include one seat, which is your own account. Enterprise adds 5 more seats for your team. | 1 | 1 | 1 + 5 |
| Leads & email | |||
| Send leads to Google Sheets, Mailchimp, Brevo, ActiveCampaign, AWeber, Zapier, ApiX-Drive or a webhook, or download them as .xlsx. | |||
| Send leads straight into Salesforce. | |||
| See which leads did not reach your connected tool. | |||
| Leads confirm their address with a double opt-in link or a one-time code (OTP) by email or SMS, GDPR-compliant. | |||
| Also store leads who have not confirmed yet, so no contact gets lost. | |||
| Match every lead to a contact in your system, also via URL parameter or data layer (Lead ID). | |||
| Find and delete individual leads or all leads of a Riddle. | |||
| Get an email as soon as a new lead comes in. | |||
| Automatically send participants their result, a voucher or a download by email (Email Automation). | |||
| All emails go out through your own mail server (SMTP). | |||
| Match emails to your brand and add your company details as CAN-SPAM requires. | |||
| How many emails Riddle can send for you per hour, including result emails, double opt-in and OTP codes. | 2,000 | 5,000 | 10,000 |
| Tracking & integrations | |||
| Meta Pixel (Facebook) | |||
| Google Analytics | |||
| Google Tag Manager | |||
| Adobe Analytics | |||
| Matomo Pixel | |||
| Matomo Tag Manager | |||
| Send Riddle events to any analytics tool you use, via JavaScript events from the embed (custom tracking). | |||
| Pass data from your website or a URL into the Riddle and save it with your leads. You can also answer the first question right on your website or change the palette (Riddle Data Layer). | |||
| Visualize your Riddle data in Google Data Studio and combine it with your website data. | |||
| Analytics | |||
| Views, starts, completions, engagement time and shares per Riddle. | |||
| See where participants drop off and how many become leads. | |||
| See how participants answered each question and which results they got. | |||
| Regions, devices, operating systems and the peak number of concurrent participants. | |||
| See how often each call-to-action gets clicked. | |||
| Download them as a file for your own reports. | |||
| Reports in your time zone | |||
| API & AI | |||
| Read information about your projects and Riddles. | |||
| Connect Riddle to your AI tool via MCP and create, edit, publish and analyze Riddles right in the chat, without a limit. | |||
| Generate Riddles automatically from your own systems. | |||
| Pull results and leads into your own dashboards and tools. | |||
| Security & compliance | |||
| Two-factor authentication | |||
| One entry per browser or lead ID, IP limit, spam filter for email addresses and captcha. | |||
| ISO 27001 certified | |||
| GDPR-compliant, hosted only in the EU | |||
| Accessible according to WCAG 2.2 AA | |||
| No third-party tracking cookies | |||
| We connect Riddle to your single sign-on provider via SAML 2.0 or OpenID Connect, so your team logs in with its existing accounts. | |||
| Enterprise Add-ons | |||
| Custom contracts, DPA and bespoke infosec and legal documentation. | |||
| A quiz expert at your side, with regular check-ins and strategy sessions. | |||
| We build a feature for you, as long as it also helps our other customers. | |||
| We connect Riddle to your DMP, CRM or CMS, so you can focus on your content. | |||
| Use images from your existing media library directly in Riddle. | |||
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