Leading sports organizations like the NY Giants, Manchester United, Chelsea FC, and the Chicago Bulls rely on Riddle's quiz creator to quickly make cutting-edge interactive content for their fans.
The NFL's Chicago Bears are big fans - they create timed, branded quizzes (with their sponsors' logos) before each game, like this "Test your knowledge - 9 questions about the Bears vs. the Patriots" example:
We love how they branded each quiz with their sponsor's logo, plus leveraged our CSS editor. Their quiz seamlessly matches their site's look and feel, from buttons to border styles and hover states.
Easily create a range of fully-branded, custom interactive experiences to engage your fans, run contests, and collect marketing data:
Fans love taking quizzes - lots of quizzes. Savvy teams increase their fans' time on site by creating their own trivia HQ - a central place for all of their quizzes and interactive content.
Make an online quiz to get your fans talking (and sharing).
Fun fact: Did you know? Every fan who starts a poll, quiz, or other interactive content stays 57% longer.
More time on site = more committed fans
(Plus - it's great for Google SEO and for proving your content resonates to your team's stakeholders.)
Check out the BBC's reaction poll - they add these to their sport articles to let fans give their opinions. Easy to create, editors can create and embed a poll in under two minutes.
Our quiz maker's pricing is far more intuitive than understanding cricket or football's off-side rule.
All of our quiz maker plans are unlimited:
The marketing gurus at AdWeek called "quizzes are the most shared content".
Social sharing is powerful - building buzz and sending all that free traffic to your team or league's site.
Every interactive format included in Riddle's quiz maker features built-in social sharing:
Make a quiz - then craft custom the social sharing for each network.Pop in your hashtags, text, links and more - to drive your team's messaging for each social channel.
English Premier League Chelsea FC has millions of followers globally who cheer on their Blues.
Chelsea's editorial teams collaborate with their agency partners with Riddle's 'Projects' feature, so each quiz is translated (Riddle supports 67 languages) to engage their fans around the world:
Gather leads online as well as contest entries using our online quiz creator.
The Chicago Bulls regularly create a quiz to build fan enthusiasm or support their marketing campaigns.
Check out their "Run with us" quiz and contest around their hit YouTube video series.
This quiz scored big-time for their marketing team. Over 70% of their quiz takers entered to win - adding thousands of emails for their marketing database.
Riddle's quiz maker plugs into over 5,000 different fan relationship and CRM tools, from SalesForce to Oracle, Marketo to MailChimp.
The Guinness 6 Nations is one of the world's premier rugby events.
The tournament tests their passionate fans knowledge with challenging timed trivia quizzes - to get prizes and bragging rights on social media.
Create a quiz and add your logo for 100% team-branded content.
Riddle's quiz maker makes it simple for sports organizations to show each fan different content or landing pages based on their quiz responses.
The Lawn and Tennis Association (home of the world-famous Wimbledon tournament) excels at using quizzes with "call to action" buttons to both entertain and grow their passionate tennis fans.
Take a look at their 'Ultimate British Tennis Quiz'.
Quiz takers answered questions using highlights from the tournament.
Their results included a call to action button to sign up for the LTA's 'Fan Advantage' - helping grow their marketing list in a GDPR-compliant way.
Sports teams win when they work together. Creating fan engagement content works the same way.
We created Riddle's quiz maker with a flexible team feature to help you create a quiz with your colleagues:
Who says fan polls have to be serious?
English Premier League Champions Man City created this brilliant 'Ugly Sweater' contest.
Thousands of fans voted on the best (or worst?) ugly sweater. They earned a chance to win free tickets while powering holiday buzz on social media.
Ask us anything, from quiz making to powering your fan marketing funnel. We're passionate about customer support and love to help out.
That's part of our team's DNA - you'll see everyone from our CEO Boris on down racing to answer your question first.
Ask us on support chat or by email (email@example.com) - you'll get an answer faster than a Super Bowl commercial break.
Riddle’s online quiz maker is being used by hundreds of professional sports teams and leagues around the world, including the Chicago Bulls, Manchester United, Wimbledon (LTA), Chelsea FC, and the ATP Tour.
Check out 23 of our favorite sports quiz examples live on our partner sites.
Online quizzes are powerful branding opportunities for sports teams and their sponsors. Each quiz can be 100% white-labelled - from logo to fonts, colors, and graphics. And, fans will engage with a sponsored online quiz for three to five minutes. That’s a lot of brand exposure.
Plus, each online quiz or poll is dynamic interactive content - that’s much more effective than just adding a static sponsor’s logo to a page or article. Insert the sponsor’s videos, ads, images, or other content - or collect the names and emails of quiz takers using an in-quiz lead generation form.
Sports teams use online quizzes for two major use cases - engagement and lead generation/data collection.
On the engagement side, online quizzes and polls are brilliant for getting fans involved. Teams can quickly create and embed their own content before or after each game - no coding or agencies required. Use cases range from ‘Who was the best player?’ after each game to create online trivia quizzes to keep fans involved in the off-season.
Each quiz or poll is also an opportunity to grow your team’s email list. Add an in-quiz lead generation form to collect names and emails from up to 45% of quiz takers, then automatically sync that info with your team’s email marketing tool or CRM.
And you’ll also be able to tag and segment fans based on their quiz responses, so you can send the right offer to the right fan at the right time. For example, a fan who answered ‘1-2 games’ to ‘How many games do you go to each season?’ could be tagged as a ‘casual fan’ - you could entice them with discounted ticket offers to try and get them more involved.