Quiz creator for sports teams
Why do pro sports organizations use Riddle's quiz maker?
Global sports teams and leagues trust Riddle
Leading sports organizations like the NY Giants, Manchester United, Chelsea FC, and the Chicago Bulls rely on Riddle's quiz creator to quickly make cutting-edge interactive content for their fans.
- Fire up your fans - create a quiz, personality test, poll, and other interactive content formats
- Fully responsive for mobile and desktop - get fans talking (and sharing)
- Collect emails and data - enrich your marketing data with fan emails and quiz responses
- Create sponsored content - customize, brand, and embed 100% white-labeled quizzes on your team's site
The Chicago Bears draft Riddle's quiz creator
The NFL's Chicago Bears are big fans - they create timed, branded quizzes (with their sponsors' logos) before each game, like this "Test your knowledge - 9 questions about the Bears vs. the Patriots" example:
We love how they branded each quiz with their sponsor's logo, plus leveraged our CSS editor. Their quiz seamlessly matches their site's look and feel, from buttons to border styles and hover states.
Create 15 types of quizzes - personality tests, listicles, polls, and more
Easily create a range of fully-branded, custom interactive experiences to engage your fans, run contests, and collect marketing data:
- Timed quizzes
- Qualify/convert leads with personality quizzes
- Contests and promotions
- Audience polls/surveys
- Personality tests/assessments
- Native advertising
- Listicles
- Sponsored content for your advertisers
The 49ers, Patriots, and Giants craft trivia quiz portals
Fans love taking quizzes - lots of quizzes. Savvy teams increase their fans' time on site by creating their own trivia HQ - a central place for all of their quizzes and interactive content.
- San Francisco 49ers - check out their sponsored Trivia HQ uses everything from audio quizzes to polls and contests
- New York Giants - the Giants love firing up their fans with quizzes around each stage of the season, from regular season to the playoffs.
- New England Patriots - the Patriots' content team get super-creative, with quizzes like "Who tweeted this?" and the viral (and cute) "Patriots' Baby Photo Quiz".
Quizzes fuel fan feedback
Make an online quiz to get your fans talking (and sharing).
Fun fact: Did you know? Every fan who starts a poll, quiz, or other interactive content stays 57% longer.
More time on site = more committed fans
(Plus - it's great for Google SEO and for proving your content resonates to your team's stakeholders.)
Polls power BBC Sports' fan engagement
Check out the BBC's reaction poll - they add these to their sport articles to let fans give their opinions. Easy to create, editors can create and embed a poll in under two minutes.
Unlimited usage, traffic, and leads
Our quiz maker's pricing is far more intuitive than understanding cricket or football's off-side rule.
- No cost for set-up or to cancel
- Monthly plan - cancel any time
- Annual option - lock in a discount with a yearly subscription.
All of our quiz maker plans are unlimited:
- Unlimited quizzes
- Unlimited leads
- Unlimited traffic (more info)
Quizzes go viral. Very viral.
The marketing gurus at AdWeek called "quizzes are the most shared content".
Social sharing is powerful - building buzz and sending all that free traffic to your team or league's site.
Every interactive format included in Riddle's quiz maker features built-in social sharing:
- 25 other networks - from Telegram to SMS text and more
Make a quiz - then craft custom the social sharing for each network.
Pop in your hashtags, text, links and more - to drive your team's messaging for each social channel.Chelsea FC scores with quizzes
English Premier League Chelsea FC has millions of followers globally who cheer on their Blues.
Chelsea's editorial teams collaborate with their agency partners with Riddle's 'Projects' feature, so each quiz is translated (Riddle supports 67 languages) to engage their fans around the world:
Collect fan email addresses and quiz responses
Gather leads online as well as contest entries using our online quiz creator.
- Make your own forms with our drag/drop lead form builder
- Choose from 17 types of fields to collect emails, demographic, and other info
- Boost entries - pre-fill forms from your CRM or database
- Get opt-in rates of over 40% - that's more than 20X the 2% that standard lead generation tools achieve.
Quizzes are a slam dunk for the NBA's Chicago Bulls
The Chicago Bulls regularly create a quiz to build fan enthusiasm or support their marketing campaigns.
Check out their "Run with us" quiz and contest around their hit YouTube video series.
This quiz scored big-time for their marketing team. Over 70% of their quiz takers entered to win - adding thousands of emails for their marketing database.
Send your fans' quiz leads to your marketing software
Riddle's quiz maker plugs into over 5,000 different fan relationship and CRM tools, from SalesForce to Oracle, Marketo to MailChimp.
- Easily send your fans' leads and quiz data to your marketing software - with no expensive coders or agencies necessary
- Leverage all this rich quiz data - segment and tag each fan using their quiz responses (e.g. 'Loyal fan', 'Casual fan', etc.)
- Use deep insights to send each fan the right follow message at the right time - personalized to their needs and interests
6 Nations rugby and Guinness give quizzes a 'try'
The Guinness 6 Nations is one of the world's premier rugby events.
The tournament tests their passionate fans knowledge with challenging timed trivia quizzes - to get prizes and bragging rights on social media.
100% white labelled - your quiz, your team
Create a quiz and add your logo for 100% team-branded content.
- Match your quizzes to your team's site - from branding to fonts, colors and more
- Over 60 branding and customization options
- Complete font freedom - upload or link to your team's font
- Customize anything with our CSS editor - seamlessly blend your interactive content to your site.
Show fans different offers or content - based on quiz results
Riddle's quiz maker makes it simple for sports organizations to show each fan different content or landing pages based on their quiz responses.
- Call to action buttons - pop in a button at the end of any quiz.
- Use different text and URLs for each quiz result.
- Quiz result landing pages - automatically send quiz takers from your quiz to any URL.
Wimbledon serves a winner with Riddle's quizzes
The Lawn and Tennis Association (home of the world-famous Wimbledon tournament) excels at using quizzes with "call to action" buttons to both entertain and grow their passionate tennis fans.
Take a look at their 'Ultimate British Tennis Quiz'.
Quiz takers answered questions using highlights from the tournament.
Their results included a call to action button to sign up for the LTA's 'Fan Advantage' - helping grow their marketing list in a GDPR-compliant way.
Collaborate with your teammates
Sports teams win when they work together. Creating fan engagement content works the same way.
We created Riddle's quiz maker with a flexible team feature to help you create a quiz with your colleagues:
- Add any number of teams (ex. marketing/editorial/sales).
- Easily invite your coworkers and sponsors to each team.
- Control access with three different roles (author/editor/admin).
Manchester City FC festive poll
Who says fan polls have to be serious?
English Premier League Champions Man City created this brilliant 'Ugly Sweater' contest.
Thousands of fans voted on the best (or worst?) ugly sweater. They earned a chance to win free tickets while powering holiday buzz on social media.
Have a question around using quizzes and polls for sports teams?
Ask us anything, from quiz making to powering your fan marketing funnel. We're passionate about customer support and love to help out.
That's part of our team's DNA - you'll see everyone from our CEO Boris on down racing to answer your question first.
Ask us on support chat or by email (hello@riddle.com) - you'll get an answer faster than a Super Bowl commercial break.
Riddle’s online quiz maker is being used by hundreds of professional sports teams and leagues around the world, including the Chicago Bulls, Manchester United, Wimbledon (LTA), Chelsea FC, and the ATP Tour.
Check out 23 of our favorite sports quiz examples live on our partner sites.
Online quizzes are powerful branding opportunities for sports teams and their sponsors. Each quiz can be 100% white-labelled - from logo to fonts, colors, and graphics. And, fans will engage with a sponsored online quiz for three to five minutes. That’s a lot of brand exposure.
Plus, each online quiz or poll is dynamic interactive content - that’s much more effective than just adding a static sponsor’s logo to a page or article. Insert the sponsor’s videos, ads, images, or other content - or collect the names and emails of quiz takers using an in-quiz lead generation form.
Sports teams use online quizzes for two major use cases - engagement and lead generation/data collection.
On the engagement side, online quizzes and polls are brilliant for getting fans involved. Teams can quickly create and embed their own content before or after each game - no coding or agencies required. Use cases range from ‘Who was the best player?’ after each game to create online trivia quizzes to keep fans involved in the off-season.
Each quiz or poll is also an opportunity to grow your team’s email list. Add an in-quiz lead generation form to collect names and emails from up to 45% of quiz takers, then automatically sync that info with your team’s email marketing tool or CRM.
And you’ll also be able to tag and segment fans based on their quiz responses, so you can send the right offer to the right fan at the right time. For example, a fan who answered ‘1-2 games’ to ‘How many games do you go to each season?’ could be tagged as a ‘casual fan’ - you could entice them with discounted ticket offers to try and get them more involved.