The best quiz makers for publishers, brands, and sports teams (full review)
Are you looking for a powerful online quiz maker to boost audience engagement, collect leads, and gather zero-party data?
We reviewed 10 of the most popular quiz platforms to help you find the right fit – whether you’re a brand, publisher, or sports team. One of them is Riddle, but how does it stack up?
Quick comparison table
Short on time? Check out our overview of each quiz maker – we cover the range of quizzes and other formats they offer, as well as key criteria around lead generation, GDPR-compliance, and traffic limits.
| Quiz Maker | Best For | # of Formats | GDPR-compliant | Zero Party Data | Unlimited usage/traffic |
|---|---|---|---|---|---|
| Riddle | Publishers, brands, sports teams | ✅ 30 | ✅ 100% | ✅ Yes | ✅ Yes (all plans) |
| TryInteract | Small businesses, coaches | 2 | ❌ Limited | ✅ Yes | ❌ No |
| Typeform | Forms and surveys | 7 | ❌ Limited | ✅ Yes | ✅ Yes (Enterprise only) |
| Outgrow | Calculators and basic quizzes | 10 | ❌ Limited | ✅ Yes | ❌ No |
| SurveyMonkey | Traditional surveys – with deep data options. | 2 | ❌ Limited | ✅ Yes | ❌ No |
| Opinion Stage | Simple polls and quizzes | 4 | ❌ Limited | ✅ Yes | ✅ Yes (Enterprise only) |
| Involve.me | Funnels, e-commerce | 5 | ✅ Yes | ✅ Yes | ❌ No |
| Qzzr | Small businesses, coaches | ✅ 30 | ✅ 100% | ✅ Yes | ❌ No |
| LeadQuizzes | Marketers collecting leads | 3 | ❌ Limited | ✅ Yes | ❌ No |
| ScoreApp | Marketers, coaches, consultants | 5 | ❌ Limited | ✅ Yes | ✅ Yes (Enterprise only) |
Jump to a quiz maker comparison
- Riddle vs TryInteract
- Riddle vs Typeform
- Riddle vs Outgrow
- Riddle vs SurveyMonkey
- Riddle vs Opinion Stage
- Riddle vs Involve.me
- Riddle vs Qzzr
- Riddle vs LeadQuizzes
- Riddle vs. ScoreApp
Why Riddle stands out
Riddle isn’t just an online quiz maker. It’s a full-featured interactive content platform that lets publishers, sports teams, and marketers:
- The widest range of formats – from quizzes to polls, personality tests to predictors and mini-games
- Collect high-quality zero-party data (with full GDPR compliance and ISO 27001 certification)
- Fully white-label and brand their quizzes – from fonts to colors and CSS
- Use advanced custom scoring, logic, and branching
- Embed quizzes anywhere without third-party logos
- Integrate natively with CRMs (Salesforce and many more) or sync data with webhooks, Zapier, or API
- Enterprise-grade collaboration for larger organizations – including custom user roles and shared workspaces
No other platform combines this level of flexibility with privacy-first data collection with a rigorous approach to accessibility and InfoSec security.
Head-to-head quiz maker comparisons
Riddle vs TryInteract
Verdict: TryInteract is good for basic quizzes. Riddle wins for formats and flexibility, as well as data control and in-depth customization.
| Feature | Riddle | TryInteract |
|---|---|---|
| Number of formats | ✅ 30 types | ❌ 2 types |
| GDPR-compliant | ✅ Yes | ❌ Limited |
| Scoring & logic | ✅ Advanced | ✅ Moderate |
| Lead form placement | ✅ Anywhere | ✅ Yes |
| White label | ✅ Yes | ✅ Yes |
| Email automation | ✅ Yes | ✅ Yes |
| Price vs features | ✅ Better value | ❌ Less flexible |
TryInteract is a solid choice for small businesses and straightforward quizzes – especially around their library of native integrations to marketing software. But if you need control, branded experiences, or advanced logic, Riddle is the clear choice.
Full quiz maker comparison: Riddle vs TryInteract
Riddle vs Typeform
Verdict: Typeform is great for UX-driven forms and lead generation. Riddle dominates in engagement and customization.
| Feature | Riddle | Typeform |
|---|---|---|
| Quiz formats | ✅ 30 types | ❌ 7 types |
| Custom scoring | ✅ Yes | ❌ No |
| Lead generation tools | ✅ Advanced | ✅ Yes |
| Embeddability | ✅ Fully | ✅ Yes |
| Zero-party data focus | ✅ Yes | ✅ Yes |
Typeform has earned their reputation for letting small business create excellent forms – their interface is beautiful, plus Typeform features a large range of integrations (dozens – from Calendly to Hubspot). But if you’re a brand or publisher, consider Riddle for the much (!) wider set of interactive content tools, mini-games, contests, and monetization options.
Full quiz maker comparison: Riddle vs Typeform
Riddle vs Outgrow
Verdict: Outgrow has slick templates and calculators, but Riddle wins on control and compliance.
| Feature | Riddle | Outgrow |
|---|---|---|
| Quiz formats | ✅ 30 types | ❌ 10 types |
| White labeling | ✅ Full | ❌ Enterprise only |
| Lead form logic | ✅ Advanced | ✅ Yes |
| Leaderboards | ✅ Yes | ❌ No |
| Zero-party data focus | ✅ Yes | ✅ Yes |
Outgrow has a laser focus on the needs of smaller businesses – their calculators and simplified quiz creation tools are easy to use, but they are designed for users with limited tech skills. This means they do not feature in-depth customization options that larger organizations including publishers, sports leagues, and brands require.
Riddle has made customization a cornerstone of their platform – offering in-depth control over everything from fonts and colors to creating custom result pages for each outcome.
Full comparison: Riddle vs Outgrow
Riddle vs SurveyMonkey
Verdict: SurveyMonkey is for surveys – and does it well. Riddle is for wider audience engagement, monetization, and conversion.
| Feature | Riddle | SurveyMonkey |
|---|---|---|
| Knowledge + scored quizzes | ✅ Yes | ❌ No |
| Interactive formats | ✅ 30 types | ❌ Survey and forms only |
| Lead gen & CRM connections | ✅ Yes | ✅ Yes |
Use SurveyMonkey if you’re looking for a comprehensive (and complicated) for user feedback. They were one of the very first survey makers, and are designed for in-depth research – they do it really well, it’s chock full of features that for advanced PhD-level research.
Choose Riddle for easy-to-create interaction, segmentation, and lead generation – especially with a more user-friendly and lighthearted feel.
Full quiz maker comparison: Riddle vs SurveyMonkey
Riddle vs Opinion Stage
Verdict: Opinion Stage is good for quick polls. Riddle is built for deeper engagement and data collection.
| Feature | Riddle | Opinion Stage |
|---|---|---|
| Quiz formats | ✅ 30 types | ❌ 4 types |
| Custom scoring & logic | ✅ Yes – extensive | ❌ Limited |
| Funnel design | ✅ Multi-step | ❌ Basic |
| GDPR Compliance | ✅ Full | ✅ Ye |
If you need fast audience reactions or polls, Opinion Stage delivers quick engagement with clean, media-ready embeds. Riddle offers a broader advantage for publishers, brands, and sports organizations that want to go beyond snapshots. Its flexible logic, deeper segmentation, and lead-capture tools support long-term audience growth and richer fan or customer insights.
Full comparison: Riddle vs Opinion Stage
Riddle vs Involve.me
Verdict: Both offer funnels. Involve.me specializes in e-commerce. Riddle offers more formats, stronger logic, privacy, and branded control.
| Feature | Riddle | Involve.me |
|---|---|---|
| Flexible branching logic | ✅ Yes | ❌ Limited |
| Zero-party data | ✅ Full | ✅ Yes |
| Leaderboards and mini-games | ✅ Yes | ❌ No |
When your project requires intricate multi-step funnels, calculators, or payments, Involve.me provides that structural depth. They have a clear focus on the requirements around e-commerce, including in-quiz transactions.
Riddle is a stronger match for content teams at publishers, consumer brands, and sports clubs that need to create high-performing quizzes, mini-games, and other content quickly, while maintaining consistent branding and gathering actionable data to personalize campaigns or fan outreach.
Full quiz maker comparison: Riddle vs Involve.me
Riddle vs Qzzr
Verdict: Qzzr has relaunched in 2025 as a great choice for coaches/consultants and small businesses. Riddle is more powerful, with enterprise-grade automated content and collaboration features for larger organizations.
| Feature | Riddle | Qzzr |
|---|---|---|
| Collaboration and multi-users | ✅ Yes | ❌ Single user |
| Wide range of formats | ✅ 30 | ✅ 30 |
| Advanced customization (CSS, custom fonts) | ✅ Extensive options | ❌ No |
With its 2025 relaunch, Qzzr now emphasizes sleek visual templates and a streamlined quiz-building flow aimed at producing polished, high-impact content quickly – manually or with A.I. It is well suited for individual creators looking for a modern, minimal interface focused primarily on quiz creation.
Riddle, in contrast, gives publishers, brands, and sports organizations more depth behind the scenes: flexible collaboration features including shared workspaces and custom user roles, advanced leaderboards and advanced API, A.I., and segmentation that feed directly into CRM, subscription, and fan engagement strategies. It supports ongoing interactive campaigns rather than one-off quizzes, making it easier to build repeatable formats that grow and activate your audience over time.
Full comparison: Riddle vs Qzzr
Riddle vs LeadQuizzes
Verdict: LeadQuizzes is fine for basic lead gen. Riddle is ideal for long-term engagement and segmentation.
| Feature | Riddle | LeadQuizzes |
|---|---|---|
| Quiz types | ✅ 30 | ❌ 3 |
| A.I. content creation | ✅ Yes | ✅ Yes |
| Scoring engine | ✅ Custom | ❌ Limited |
| Email automation | ✅ Extensive | ✅ Basic |
Leadquizzes keeps the focus tight on email capture with a streamlined feature set. However, their tool has not been updated recently and it is beginning to look a bit dated. Riddle gives publishers, brand marketers, and sports teams more freedom to experiment with formats and logic, helping them run interactive campaigns that both entertain and fuel deeper audience profiling. The result is more meaningful follow-up and more value per interaction – and the frequency and scale of Riddle’s new features is impressive.
Full quiz maker comparison: Riddle vs LeadQuizzes
Riddle vs ScoreApp
Verdict: ScoreApp is built for lead scoring and landing pages, while Riddle offers more formats and flexibility – making it a better fit for brands, publishers, and sports teams focused on content-driven engagement.
| Feature | Riddle | ScoreApp |
|---|---|---|
| Quiz types | ✅ 30 | ❌ 5 |
| Polls/surveys/mini-games | ✅ Yes | ❌ No |
| Personalized assessments | ✅ Yes | ✅ Yes |
| Email automation | ✅ Extensive | ✅ Basic |
ScoreApp is 100% a marketing tool – designed for businesses centered on in-depth lead generation and detailed scoring reports – as well as easy to create landing pages. Riddle offers greater versatility for content-driven organizations, letting publishers launch recurring interactive features, brands create product-matching experiences, and sports teams deliver engaging fan content. It captures clean, structured data while keeping every experience easy to embed and manage.
Full quiz maker comparison: Riddle vs ScoreApp
Who should use Riddle?
- Publishers – embed quizzes seamlessly, control data, drive subscriptions
- Sports teams – boost fan engagement, use score predictors, host raffles
- Marketers – create lead magnets, segment audiences, personalize follow-ups
- Educators & NGOs – gather feedback, test knowledge, support outreach
Try before you decide
Free 14-Day Trial – no credit card required
Full access to all features – completely unlocked
No traffic limits – create a quiz for your audience
100% GDPR-compliance
Seamlessly matches your site and brand
Integrates with your CRM and email tools
Start your free trial of Riddle’s quiz maker
Ready to switch?
Build smarter quizzes and mini-games – faster and fully on-brand.
Capture leads, segment audiences, and collect zero-party data – with full ownership and no third-party tracking.
Get Started with Riddle | Book a demo
Bonus: Redirect Strategy
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Frequently Asked Questions
What is the best online quiz maker for audience engagement in 2025?
The best quiz maker for audience engagement depends on your goals, but Riddle stands out in 2025 for its wide variety of formats (30+), zero-party data collection, automated creation (via A.I. and API) and full white-label branding. It’s especially popular among publishers, sports teams, and marketers who need interactive content that performs and scales.
How many quiz types should a good quiz maker support?
A versatile quiz tool should offer more than just standard quizzes. Look for a range of interactive content types – like personality tests, score-based quizzes, polls, surveys, assessments, mini-games, and even predictors or contests. The more formats available, the easier it is to match the right experience to your audience and goals. Riddle.com leads the pack with over 30 types of interactive content – from quizzes to mini-games, polls, and personality tests.
What are the top-rated quiz creation tools for online content publishers?
The highest-rated quiz platforms for content publishers offer a balance of interactive formats, GDPR-compliant data collection, white-label branding, and seamless CMS integration. Explore tools like Riddle and Involve.me that support audience segmentation, lead capture, and zero-party data – essential for growing and monetizing engaged reader communities.
Is Riddle better than TryInteract or Typeform for branded quizzes?
Yes. Unlike TryInteract or Typeform, Riddle supports full white-label branding—even on lower-tier plans. That means no third-party logos, full CSS control, and the ability to match your brand exactly, which is essential for sports teams and enterprise publishers.
What should I look for in a quiz maker if I care about privacy and GDPR compliance?
If data protection is a top concern, choose a quiz platform that offers full GDPR compliance (as well as CCPA, PIPEDA, and other global data privacy regulations), doesn’t use third-party cookies, and allows you to control where your data is stored. Ideally, the quiz maker should also let users opt in clearly and explicitly, while giving you full access to the data they share. Look for platforms like EU-based Riddle with ISO 27001 certification and robust InfoSec policies.
What are the best quiz maker platforms for digital publishers?
The best quiz tools for digital publishers go beyond basic quizzes. They support mini-games, polls, score predictors, multi-step funnels, and audience-based personalization – all while respecting data privacy laws. Choose platforms like Riddle and Outgrow that integrate with your existing tech stack and help you drive subscriptions, engagement, or ad revenue. Ideally, select one with unlimited traffic and usage – to avoid any extra expense based on heavy usage.
How should publishing companies choose a quiz maker?
Start by identifying your content and data goals – are you driving engagement, collecting emails, or supporting subscriptions? Then look for quiz makers like Riddle and Opinion Stage that offer flexible formats, full branding control, CRM/email integration, and strong compliance features like GDPR and ISO 27001. Bonus: Prioritize tools that support high-traffic publishing use cases without usage or traffic limits.
Are there affordable quiz makers suitable for large-scale publishing?
Yes. Some quiz makers offer scalable pricing without sacrificing essential features like unlimited traffic, team collaboration, or advanced logic. The best options like Riddle let publishers embed content across high-traffic sites, gather consented user data, and maintain full control over branding – even on non-enterprise plans.
