White Papers

Header image for blog post about using mini-games being the new engagement playbook

Mini-Games Solve the Publisher Problem That More Content Never Will (2026 White Paper)

Engagement, Use Cases, White Papers / By

Organic search traffic is falling – and no amount of new content will turn that tide. AI answer boxes and zero-click searches have permanently rewired how audiences find publishers. The ones pulling ahead have stopped chasing algorithms and started building direct daily habits instead. Mini-games and leaderboards do that better than anything else on the market right now.

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Header image for Convert By Riddle's post about the score predictor white paper - and how score predictos are a powerful sponsorship and retention mechanic for publishers, brands, HR teams, and sports teams.

Score Predictor Whitepaper: Daily Returns, Not Day-1 Spikes

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Most tournament campaigns peak on day one and fade fast, with no mechanism to bring audiences back between matches. Riddle’s score predictor fixes that – participants predict, check their leaderboard, and return for every fixture, turning a one-day traffic spike into daily engagement across the full tournament, with opted-in first-party data collected at registration.

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How to use Riddle at live events - white paper

Leveraging Riddle interactive content to enhance engagement at live events

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Executive summary Interactive content is the best form of audience engagement at live events. Using Riddle’s quiz maker, event organizers can create immersive and participatory experiences that captivate attendees, provide real-time feedback, and collect valuable data. This white paper explores the benefits of using interactive

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