Mike Hawkins, Co-founder & Contributor for Riddle's blog

Featured image for blog post around quiz analytics options for publishers

Quiz Analytics: The Complete Guide for Publishers

The complete guide to quiz analytics for publishers: what Riddle tracks, and five ways to collect and share it, including AI tools like Claude.

Riddle Interactive Graphic header image: "Static Images, Now Worth Exploring" with a hand tapping a phone screen.

Company Updates, News and Reviews

Interactive Graphic Maker: Turn Static Images Into Clickable Experiences

Riddle's new Interactive Graphic format turns any static image into a clickable, explorable experience - no code required. Add hotspots, link out to drive conversions, and lift dwell time.

Introduction image for a post about Riddle's State of Interactive Content 2026 white paper, covering interactive content statistics

White Papers

The State of Interactive Content 2026: What 3.8 Billion Views Tell Us About Attention

Interactive content holds readers for 112 seconds on average – three to four times longer than a typical page. Our new report breaks down what 3.8 billion views reveal about attention, completion, and sharing. Free to download.

Header image for Riddle's automated quiz contest platform

Data Collection, Engagement, Monetization

How to Run an Automated Quiz Contest – From Build to Winner in One Workflow

Running a quiz contest manually means building the form, scheduling the launch, filtering for compliance, picking a winner, and sending every email - from scratch, every time. With Riddle's automated quiz contest tools, publishers, sports clubs, and brands set it up once: the contest opens, runs, closes, selects winners, and delivers personalised emails to every entrant - automatically.

Header image for blog post about using mini-games being the new engagement playbook

Engagement, Use Cases, White Papers

Mini-Games Solve the Publisher Problem That More Content Never Will (2026 White Paper)

Organic search traffic is falling - and no amount of new content will turn that tide. AI answer boxes and zero-click searches have permanently rewired how audiences find publishers. The ones pulling ahead have stopped chasing algorithms and started building direct daily habits instead. Mini-games and leaderboards do that better than anything else on the market right now.

Featured image for the 'Best lead generation quiz maker' blog post - comparing 21 platforms by use case

Quiz Maker Review

Best Quiz Maker for Lead Generation in 2026: 21 Tools Compared

We compared 21 quiz makers for lead generation on opt-in rate, features, and pricing - see why Riddle leads for publishers and marketers who want real leads.

Experiment measuring difference between AI quiz writing and a human writing for publishers

Lab

AI Quiz Writing vs. Human: We A/B Tested Both

We gave one quiz to AI and wrote the other by hand, then sent real traffic to both. The human version won every engagement metric, finishing 13% more readers - but AI produced its version about 30X faster. Here's the trade-off, and how to decide which to use.