Mike Hawkins, Co-founder & Contributor for Riddle's blog

Featured image for blog post around quiz analytics options for publishers

Quiz Analytics: The Complete Guide for Publishers

The complete guide to quiz analytics for publishers: what Riddle tracks, and five ways to collect and share it, including AI tools like Claude.

Featured image for the 'Best lead generation quiz maker' blog post - comparing 21 platforms by use case

Quiz Maker Review

Best Quiz Maker for Lead Generation in 2026: 21 Tools Compared

We compared 21 quiz makers for lead generation on opt-in rate, features, and pricing - see why Riddle leads for publishers and marketers who want real leads.

Experiment measuring difference between AI quiz writing and a human writing for publishers

Lab

AI Quiz Writing vs. Human: We A/B Tested Both

We gave one quiz to AI and wrote the other by hand, then sent real traffic to both. The human version won every engagement metric, finishing 13% more readers - but AI produced its version about 30X faster. Here's the trade-off, and how to decide which to use.

Header image for blog post about creating an enneagram personality test with Riddle's quiz maker

Engagement

Create your own Enneagram test (with examples)

Enneagram tests are some of the most shared content you can make - and the trickiest to get right. Here's how to build one on the nine-type model that people actually believe, with results, situational questions, and scoring that holds up.

Header image for 'Create your own Whatsapp quiz' blog post on Riddle.com

Engagement

Create your own WhatsApp quiz in 5 minutes

Create your quiz on Riddle, then share the link via WhatsApp - and you get full branding, unlimited questions, and lead capture for free, instead of paying per message for a stripped-down, text-only WhatsApp quiz.

Riddle Interactive Graphic header image: "Static Images, Now Worth Exploring" with a hand tapping a phone screen.

Company Updates, News and Reviews

Interactive Graphic Maker: Turn Static Images Into Clickable Experiences

Riddle's new Interactive Graphic format turns any static image into a clickable, explorable experience - no code required. Add hotspots, link out to drive conversions, and lift dwell time.

Header image for blog post about using mini-games being the new engagement playbook

Engagement, Use Cases, White Papers

Mini-Games Solve the Publisher Problem That More Content Never Will (2026 White Paper)

Organic search traffic is falling - and no amount of new content will turn that tide. AI answer boxes and zero-click searches have permanently rewired how audiences find publishers. The ones pulling ahead have stopped chasing algorithms and started building direct daily habits instead. Mini-games and leaderboards do that better than anything else on the market right now.

Riddle blog featured image: The Leads Cookies Can't Give You - capturing zero-party lead data from quizzes

Data Collection

Lead Generation Quizzes: 41% Opt-In Rates, Zero Privacy Risk

Static forms convert at 2%. Lead generation quizzes hit 41%. Here's how publishers and media companies use quizzes to capture zero-party data and grow opt-ins - without third-party cookies or compliance headaches.

Riddle Lab experiment: how quiz timers affect dwell time and completion rates for publishers?

Lab

Do Quiz Timers Boost Completions & Dwell Time?

We expected the no-timer quiz to win on completion. It finished last. We ran the same quiz three ways - no timer, a timer on each question, and one clock for the whole quiz - and the per-question timer lifted completion by 41%. Here is what the data showed and how to use it.

Riddle Lab experiment: how quiz ad placement affects completion rates for publishers

Lab, Monetization

How Much Do In-Quiz Ads Cost You in Completions? (Riddle Lab)

Experiment: how much does a single quiz ad really cost you in lost completions - and does it matter whether it sits mid-quiz or just before the results? We tested both and dug into the funnel.