Mike

Mike

Mike Hawkins is the co-founder and Sr. VP of Customer Success at Riddle.com, where he helps brands and publishers grow with interactive quizzes. A long-time quiz advocate and co-author of Quizmaster, he’s also a published photographer and part of the world-record team behind the highest ultimate frisbee game ever played - atop Mt. Kilimanjaro.


Header image for blog post about creating an enneagram personality test with Riddle's quiz maker

Create your own Enneagram test (with examples)

Enneagram tests are some of the most shared content you can make - and the trickiest to get right. Here's how to build one on the nine-type model that people actually believe, with results, situational questions, and scoring that holds up.

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Header image for 'Create your own Whatsapp quiz' blog post on Riddle.com

Create your own WhatsApp quiz in 5 minutes

Create your quiz on Riddle, then share the link via WhatsApp - and you get full branding, unlimited questions, and lead capture for free, instead of paying per message for a stripped-down, text-only WhatsApp quiz.

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Riddle Interactive Graphic header image: "Static Images, Now Worth Exploring" with a hand tapping a phone screen.

Interactive Graphic Maker: Turn Static Images Into Clickable Experiences

Riddle's new Interactive Graphic format turns any static image into a clickable, explorable experience - no code required. Add hotspots, link out to drive conversions, and lift dwell time.

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Header image for blog post about using mini-games being the new engagement playbook

Mini-Games Solve the Publisher Problem That More Content Never Will (2026 White Paper)

Organic search traffic is falling - and no amount of new content will turn that tide. AI answer boxes and zero-click searches have permanently rewired how audiences find publishers. The ones pulling ahead have stopped chasing algorithms and started building direct daily habits instead. Mini-games and leaderboards do that better than anything else on the market right now.

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Riddle blog featured image: The Leads Cookies Can't Give You - capturing zero-party lead data from quizzes

Lead Generation Quizzes: 41% Opt-In Rates, Zero Privacy Risk

Static forms convert at 2%. Lead generation quizzes hit 41%. Here's how publishers and media companies use quizzes to capture zero-party data and grow opt-ins - without third-party cookies or compliance headaches.

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Riddle Lab experiment: how quiz timers affect dwell time and completion rates for publishers?

Do Quiz Timers Boost Completions & Dwell Time?

We expected the no-timer quiz to win on completion. It finished last. We ran the same quiz three ways - no timer, a timer on each question, and one clock for the whole quiz - and the per-question timer lifted completion by 41%. Here is what the data showed and how to use it.

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Riddle Lab experiment: how quiz ad placement affects completion rates for publishers

How Much Do In-Quiz Ads Cost You in Completions? (Riddle Lab)

Experiment: how much does a single quiz ad really cost you in lost completions - and does it matter whether it sits mid-quiz or just before the results? We tested both and dug into the funnel.

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Header image for the case study about how SRF used Riddle's quiz maker to increase dwell time

28,000 Years of Dwell Time: How SRF Turned Scrollers into Participants

Switzerland's largest public broadcaster drove 28,000+ years of total dwell time (2min 33sec average per quiz). See how interactive content changed everything.

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Header image for blog post comparing Riddle to Typeform as the best interactive content platform for publishers, brands, and media companies.

Riddle is the Best Alternative to Typeform in 2026

Typeform is great for forms and surveys - but it wasn't built for audience engagement at scale. Here's how Riddle compares for publishers and media brands that need interactive content that actually drives results.

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Featured image for Riddle vs Scoreapp quiz maker comparison post

Riddle is the Best Alternative to ScoreApp in 2026

ScoreApp is built around scored assessments and lead qualification. Riddle covers that ground and goes further - with 35+ interactive formats, publisher-grade engagement tools, and monetization built in from the start.

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