Mike Hawkins, Co-founder & Contributor for Riddle's blog

Header image for Riddle's white paper about evergreen interactive content

The Case for Evergreen Interactive Content: Your Best Quiz Might Be One You Haven’t Written Yet (2026 White Paper)

Evergreen interactive content doesn't spike and fade - it compounds. Quizzes, personality tests, and mini-games built around topics that don't date keep earning search rankings, driving return visits, and collecting first-party data long after the week they launched. Publishers who treat interactive content as infrastructure rather than output are building audiences that don't rely on next week's story to show up.

Header image for blog post about using mini-games being the new engagement playbook

Engagement, Use Cases, White Papers

Mini-Games Solve the Publisher Problem That More Content Never Will (2026 White Paper)

Organic search traffic is falling - and no amount of new content will turn that tide. AI answer boxes and zero-click searches have permanently rewired how audiences find publishers. The ones pulling ahead have stopped chasing algorithms and started building direct daily habits instead. Mini-games and leaderboards do that better than anything else on the market right now.

Header image for Riddle's case study with JaneAusten.com

Case Studies

How JaneAusten.com Used 350 Quizzes to Make Their Membership Worth Paying For

JaneAusten.com used Riddle to turn a quiz library into a membership engine, building 350+ quizzes that drive a 79% completion rate, 4 minutes minutes of avg. time on site per finish - 43% above the platform benchmark - and a members-only tier where exclusive quiz access became their most compelling reason to subscribe.

Header image for Riddle's automated quiz contest platform

Data Collection, Engagement, Monetization

How to Run an Automated Quiz Contest – From Build to Winner in One Workflow

Running a quiz contest manually means building the form, scheduling the launch, filtering for compliance, picking a winner, and sending every email - from scratch, every time. With Riddle's automated quiz contest tools, publishers, sports clubs, and brands set it up once: the contest opens, runs, closes, selects winners, and delivers personalised emails to every entrant - automatically.

Header image for Convert By Riddle's post about the score predictor white paper - and how score predictos are a powerful sponsorship and retention mechanic for publishers, brands, HR teams, and sports teams.

White Papers

Score Predictor Whitepaper: Daily Returns, Not Day-1 Spikes

Most tournament campaigns peak on day one and fade fast, with no mechanism to bring audiences back between matches. Riddle's score predictor fixes that - participants predict, check their leaderboard, and return for every fixture, turning a one-day traffic spike into daily engagement across the full tournament, with opted-in first-party data collected at registration.

Header image for blog post about how Riddle can help publishers grow revenue through interactive content like quizzes, mini-games, and more.

Monetization, Use Cases

Publisher Revenue From Interactive Content: 6 Strategies That Work in 2026

Publishers using Riddle's interactive content — quizzes, polls, and personality tests — report better ad performance, higher lead capture rates, and new sponsorship revenue. With readers spending nearly three times longer on pages with interactives, the same content generates CPM revenue, leads, and audience data simultaneously.

Header image for Riddle's 'Publisher's guide to content monetization for interactive content'

White Papers

The Publisher’s Guide to Content Monetization with Interactive Content

A practical guide to every content monetization option available through Riddle’s quiz maker – ranked from easiest to most advanced. Riddle gives publishers, media companies, and brands full, direct access to a complete suite of content monetization tools – no development work required, no custom […]

Header image for Riddle's case study with Learn French With Alexa

Case Studies

Learn French With Alexa: Education – Case Study

Learn French with Alexa uses Riddle to turn lessons into measurable progress. With 1,800+ interactive pieces of content, they've achieved 1.07 million completed quizzes and a 66 percent completion rate.

Header image for Riddle's 2025 Quiz Marketing Report

Company Updates, News and Reviews

2025 Quiz Marketing Report: The Global Scale of Engagement

Standard web content is struggling to hold onto a distracted audience. Our latest data from Riddle’s 2025 Quiz Marketing Report shows that while traditional page views are becoming shorter and more passive, interactive content is moving in the opposite direction. We analyzed billions of data […]

Hero image for blog post comparing Riddle and Opinion Stage

Quiz Maker Review, News and Reviews

Riddle is the best alternative to Opinion Stage

Riddle vs Opinion Stage (2026): Quiz Maker Platforms for Different Levels of Scale In 2026, choosing a quiz platform is no longer just about creating quizzes. For many organizations, quiz makers have evolved into interactive content platforms that support engagement, first-party data collection, and long-term […]