About Mike Hawkins

Passionate about ultimate frisbee, photography and travel, I'm an active Californian who 10 years ago fell head over heels in love with living abroad in Europe, and love bringing a healthy dose of American enthusiasm to a string of start-ups and small European companies. History and culture are great and all, but I'm still searching holding out hope for the perfect Manchester hamburger... any tips?

Create a quiz marketing funnel with Riddle

By | 2017-04-19T11:01:59+00:00 April 18th, 2017|

Quizzes are the most shared content online (according to Adweek). But sharing is just the start. Now, you can quickly create your own automated quiz marketing funnel – using a quiz creator and most email automation tools.

Evolve past ‘once size fits all’ messaging – leverage the power of quizzes […]

Fornicating ducks and Riddle – a quiz creator podcast

By | 2017-03-31T11:38:44+00:00 March 31st, 2017|

Sure, this post’s title might be a bit (ahem) unusual. However, it was inspired by an awesome shout out for Riddle by content expert Neil Vauxhall on his quiz creator podcast “Let’s Talk Interactive Content”.

Oh, and about the ducks?

Neil tried recording the first take of the podcast by his pool – only to be disturbed […]

Quiz Maker Comparison: Riddle vs. Qzzr

By | 2017-03-29T15:50:52+00:00 March 29th, 2017|

Looking to grow your audience and qualify potential customers through quizzes? You’ve probably come across the two market leaders – Riddle and Qzzr. Check out our quiz maker comparison – highlighting the key differences between these two platforms.

(Sure, we’ve got a soft spot for Riddle – this is our blog after all – but our […]

Likert scale quizzes with Riddle’s personality tests

By | 2017-03-16T16:30:39+00:00 March 16th, 2017|

Riddle’s quiz maker is pretty powerful – you can customize it for a near-infinite number of uses. We’ve seen academics, brands, and other folks create Likert scale quizzes on Riddle to power their research efforts. Here’s how you can do the same.

likert scale quizzes

Likert scale quiz: overview

“Likert what?”

We’ve all […]

Customize anything with Riddle’s CSS quiz editor

By | 2017-03-01T05:26:40+00:00 February 22nd, 2017|

Social data giant Kissmetrics knows that quizzes and interactive content are flat-out awesome at boosting engagement. They turn passive readers into viral brand advocates – increasing time on site and social shares. But why disrupt your site’s branding with a clunky 3rd party widget? Check out Riddle’s shiny new CSS quiz editor – it lets […]

3 reasons you should make a poll for every article

By | 2017-03-01T05:26:21+00:00 February 14th, 2017|

The passive web is dead – smart publishers make a poll and other interactive content a key part of their content strategy. Gone are the days where your users would happily read page after page of content on a single site.

Nope, now it’s all about engaging the user – […]

Your online quiz title: the key to virality and success

By | 2017-03-01T05:27:24+00:00 February 7th, 2017|

At Riddle, we’re often asked – how do you create the perfect quiz? Our number one piece of advice – your online quiz title is the most important thing you’ll create.

We’re often amazed when making a quiz, people put all their creativity into the questions –  then jot down the first […]

Online quiz lead generation – what quiz type works best?

By | 2017-03-01T05:27:37+00:00 January 27th, 2017|

Online quiz lead generation is a powerful marketing combination. hey go together like Batman and Robin, or chocolate and peanut butter (delicious).

But why?

Getting your potential users involved and clicking is powerful. Once they’re answering questions, you’re more than halfway to getting them interested in your services.

  • Add a form asking for their name and email.
  • […]