Want to use online quizzes to drive engagement, collect leads, and supercharge your marketing funnel? Nothing – nothing – is more important than the right quiz title. Think of your quiz title like the cover of a book. You might have the most insightful questions and powerful results ever created, but that means nothing if people don’t click to engage.
We recently updated this popular post to reflect the latest data and research – especially around the rise of A.I. as well as the ongoing shift away from desktop to mobile (64.17% of all web visits as of June 2025).
Before you create a quiz with your favorite quiz maker, find out the secrets behind the quiz titles that intrigue and inspire your audience to engage and complete. Then, put these findings into practice with our list of 143 quiz titles by topic, ranging from tech to entertainment and mental health.
Looking for inspiration? Explore our case study library to discover how experienced Riddle creators use quizzes to drive impressive results – from Tate Modern, whose quizzes generate 50% of their traffic, to Immediate Media, which saw a 20% increase in time on site.
Why quiz titles matter for engagement & SEO
With 1.5 billion websites (and counting), plus streaming videos, playing games, and sharing the latest cat video on Tik Tok, your potential audience has a lot of choices – too many choices most likely. Show them boring or dull content, and click and they’re gone.
Online quizzes (with good quiz titles) help cut through all of this noise – turning passive, idle browsers into clicking and engaged participants. Users who click stay on site longer – much longer (up to 52.6% longer according to Mediafly).
All of that quiz-powered engagement is a powerful secret sauce to level up your content, helping you with:
More time on site: The typical quiz averages 8-12 questions – and that translates into spending longer clicking and interacting on your site. We crunched the numbers and found that visitors to pages with quizzes spend 3 minutes 56 seconds there. That’s more than a 4X improvement compared to the 54 seconds visitors spend on pages without interactive content.
Better SEO: All that extra time on site does wonders for your search rankings. Google rewards sites that have low bounce rates and high dwell time with better search rankings – those are clear signals that visitors are finding the content valuable. And better SEO means more site visitors and customers.
More revenue: All of that time on site also translates into improved monetization – you can collect zero-party data with quiz lead generation, as well as more ads on your page. A top quiz maker like Riddle will let you programmatically serve your own ads into your quiz (you can use Riddle’s flexible ad block) as well as refresh the ads on your site every X questions). This pays off – publishers consistently tell us they get 20% more revenue from pages with quizzes on them.
The 3 essentials every high-converting quiz title needs
Now that you’re ready to create your online quiz, we recommend you follow these three best practices:
- Short, punchy titles
- Get personal and speak to the user
- Add power words for urgency (and drive clicks)
When crafting high-converting quiz titles, it pays to be brief – especially on mobile devices. Your goal should be to have titles of no more than 4–7 words for maximum impact on smaller screens. That’s shorter than our previous advice of 6-10 words – it pays to focus on super-tight phrasing that fits comfortably on a smartphone screen without getting cut off.
Top-performing titles lean into personality and urgency by speaking directly to the user. See how “How Future-Proof Is Your Skillset?” is much more compelling than “Future-ready or Stuck in the Past: Take our Career Test!”?
Don’t be afraid of a well-placed emoji for eye-catching playfulness, and be sure to sprinkle in Emotional Marketing Value (EMV) power words such as ‘secret’, ‘actually’, ‘really’, and more. Remember, it’s not just about what the quiz is – it’s about how the title feels.
Create your own quiz titles – with AI
Artificial intelligence makes crafting the perfect quiz title easier than ever. Whether it’s Copilot or ChatGPT, you can quickly have AI whip up a long list of possible quiz titles.
But just like anything around artificial intelligence, you need to know what to ask – and how to analyze what is created – in order to pick the best quiz title for your needs.
Sample prompt for creating a quiz title with AI:
To save you a step, consider using our sample prompt when asking AI for quiz titles:
I’m a content marketer for <your brand or site> creating on online quiz around <your topic> in order to <your marketing goals – drive engagement, collect leads, etc.>. I need 10 variants of a quiz title – each should have short, punchy titles of 4-7 words, refer to the user directly (e.g. ‘you’), and also use EMV (emotional marketing value) words to create a sense of urgency.
For example, we modified this prompt for use in a careers site:
I’m a content marketer for a hypothetical site called Gen Z Unleashed creating on online quiz around finding work in order to drive engagement. I need five variants of a quiz title – each should have short, punchy titles of 4-7 words, refer to the user directly (e.g. ‘you’), and also use EMV (emotional marketing value) words to create a sense of urgency.
And this is what ChatGPT came back with – impressive, right?
- Are You Wasting Your Talents?
- What’s Blocking Your Dream Job?
- Is Your Career Path Off-Track?
- How Hireable Are You Really?
- Are You Built for Freelance Freedom?
Create quiz titles with our AI tool
To save you a click, you can also just try our AI quiz title creator here:
Riddle’s quiz maker integrates AI into creating a quiz, poll, or other interactive content. You simply enter a topic – or ask AI to craft a quiz based on a URL.
For example, your editorial team can add interactive content to their workflow. Any time they write an article, they just paste that URL and voila! Your site has another high impact quiz, poll, or survey.
If you like the quiz title, copy it and create a free trial account on Riddle.com. Then make a new quiz using Riddle’s A.I. quiz maker with this title.
Wrapping things up
Let’s face it – no one clicks a boring headline. You only have a split second to grab your audience’s attention – if they don’t click, your quiz does not stand a chance. The good news? You now have the tools, tips, and examples to write quiz titles that get noticed.
Remember: Aim to create quiz titles that feel punchy and personal. They’ll be the ones worth clicking. That first impression counts so make it a good one.
143 quiz titles (and examples) we love by topic and industry
AI & tech
- Which AI Tool Fits Your Workflow?
- What’s Your Digital Productivity Style?
- Are You More Human or Bot?
- What’s Your Future-of-Work Persona?
- Could You Outsmart an AI Tool?
- Are You Fully Automated or Not?
- What’s Your Prompt Engineering Style?
- Which AI Assistant Matches You?
Mental health
- Are You Living Mindfully Enough?
- What’s Your Mental Resilience Score?
- How Emotionally Aware Are You?
- What Type of Inner Voice?
- Do You Set Good Boundaries?
- What’s Your Daily Wellness Pattern?
- What’s Your Emotional Regulation Style?
- Are You Experiencing Burnout Signs?
Sustainability
- What’s Your Eco‐Footprint Style?
- Could You Survive Zero Waste Living?
- Are You a Conscious Consumer?
- How Green Is Your Routine?
- What’s Your Climate Action Superpower?
- What’s Your Plastic-Free Living Potential?
- What’s Your Upcycling Personality Type?
- What’s Your Eco-Friendly Energy Score?
Personality tests
- What Color Is Your Personality?
- What Dog Breed Matches You?
- Introvert or Extrovert – Find Out
- What’s Your Social Battery Score?
- What’s Your Alter Ego Persona?
- Which Element Best Reflects You?
- What’s Your Chaos vs. Order Ratio?
- What’s Your Vibe Right Now?
Career
- What’s Your Dream Career Path?
- Are You Really in Right Job?
- Do You Have Leadership Potential?
- What’s Your Burnout Risk Level?
- What Industry Truly Suits You?
- What Career Matches Your Personality?
- Are You Culture Fit or Rebel?
- What’s Your Workplace Superpower?
Product recommendation
- What Hair Oil Matches Your Vibe?
- Mac or PC – Which Suits You?
- What’s Your Signature Drink Tonight?
- Which Smartwatch Fits Your Lifestyle?
- What Coffee Maker Should You Get?
- What’s Your Art Collector Type?
- Which Smartphone Matches Your Personality?
- What’s Your Tech Gadget Type?
Coaching & mentoring
- What’s Your True Life Purpose?
- Are You Mover, Connector, Creator?
- What Kind of Healer Are You?
- What’s Holding You Back Most?
- What’s Your Emotional Intelligence Type?
- Is Your Job Your Calling?
- What’s Your Growth Mindset Score?
- What’s Your Coaching Style Archetype?
Marketing & business
- Are You a Marketing Mastermind?
- What’s Your Marketing Superpower Type?
- Should You Start a Business?
- What’s Your Ideal Brand Voice?
- How GDPR-Compliant Is Your Business?
- What Kind of Negotiator Are You?
- Are You Brand or Performance Marketer?
- What’s Your Funnel Building Style?
Travel
- What’s Your Travel Personality Type?
- Which U.S. City Suits You?
- Could You Backpack the World?
- What’s Your Dream Travel Season?
- Are You Tourist or Travel Hacker?
- Which Celebrity Is Your Travel Buddy?
- Can You Travel Light Successfully?
- What’s Your Ideal Vacation Vibe?
Education
- Should You Even Go to College?
- What Major Actually Fits You?
- What’s Your Ideal Learning Style?
- Could You Ace a Teaching Exam?
- What STEM Career Matches You Best?
- What’s Your Study Method Style?
- What’s Your Exam Strategy Score?
- What Master’s Program Is Right?
Entertainment
- Which Star Wars Character Are You?
- What Hogwarts House Suits You?
- Can You Name These Unmasked Stars?
- Are You Indie, Pop, or Rock?
- Which Sitcom Character Are You?
- What’s Your Movie Genre Personality?
- Can You Match Song to Decade?
- Are You Main Character Energy?
Sport
- Can You Beat the Video Ref?
- What’s Your Olympic Sport Match?
- What English Football Club Fits?
- What’s Your Fantasy Draft Style?
- Could You Win a Gold Medal?
- What’s Your Game-Day Personality?
- What Sport Should You Try Next?
- What’s Your Soccer Superhero Identity?
Finance
- Are You a Savvy Saver?
- What’s Your Financial Personality Type?
- What Kind of Investor Are You?
- Can You Outsmart Online Scammers?
- Do You Spend or Save More?
- What’s Your Retirement Readiness Score?
- Are You Ready to Buy Property?
- How Well Do You Budget?
Automotive
- What’s Your Dream Car Type?
- Buy or Lease – What’s Better?
- Are You a Smart Negotiator?
- Could You Drive Stick Abroad?
- What’s Your Road Trip Personality?
- What Car Feature Suits You Best?
- Are You a Safe Driver?
- What’s Your Ideal Car Style?
Real Estate
- Where’s Your Dream Home Location?
- Should You Renovate or Sell?
- Could You Handle Tiny Living?
- Are You City or Country Living?
- Could You Survive the Van Life?
- What’s Your Home Décor Style?
- Should You Become an Agent?
- Where Should You Relocate Next?
Relationships
- Are You Ready for Real Love?
- What’s Your Love Language Style?
- Do You Attract Right People?
- Are You Marriage Material Yet?
- What’s Your Attachment Style Score?
- How Much Emotional Baggage Carrying?
- Are You a Great Partner?
- Which Dating App Suits You?
Health & fitness
- How Healthy Is Your Lifestyle?
- What’s Your Fitness Personality Type?
- What’s Your Daily Health Score?
- Do You Sleep Like a Baby?
- Are You Mentally and Physically Fit?
- What’s Your Ideal Rest Day Plan?
- Are You Ready for Yoga?
- What’s Your Nutrition Personality Type?
Food & drink
- What’s Your Food Personality Type?
- What Kind of Coffee Are You?
- Which International Cuisine Matches You?
- Are You More Sweet or Savory?
- What’s Your Signature Cocktail Style?
- What’s Your Ideal Comfort Food?
- What’s Your Snacking Personality Style?
Additional resources on creating a good quiz title?
The good news is that are a number of really good (and free!) tools out there to help you automatically analyze your quiz titles. Here are some of our favorites:
Emotional Marketing Value analyzer: this free tool from the Advanced Marketing institute rocks. Just copy and paste your quiz title – and it gives you a score about how compelling it is.
801 power words that convert: Jon Morrow over at Smart Blogger compiled this awesome list of 800+ words the grab attention – and convert into action… in this case, starting your quiz.
With words like audacious, colossal, phenomenal – it’s a fantastic resource.
How to create a good quiz?
Want to know how to create a good quiz?
- We wrote an article on best practices when creating a quiz.
- Or take our free quiz maker video courses at the Riddle Academy.
These will help you write a quiz title and create a quiz that actually converts.
Have questions? Just ask in support chat here or on Riddle.com or email us at hello@riddle.com.
Why is the quiz title so important?
Because it’s the first thing people see. Your quiz title is your hook – if it doesn’t grab attention instantly, your quiz won’t get clicked, no matter how brilliant the content inside.
How short is TOO short for a quiz title?
Aim for 4–7 words. That’s the sweet spot for mobile screens. Short, punchy titles tend to perform best, especially when users are scrolling quickly.
Do good quiz titles really impact SEO and revenue?
Yes. Better titles mean more clicks. More clicks mean more time on site, which boosts SEO. And longer visits often lead to more leads, ad revenue, or sales.
What are EMV words – and why do they matter?
EMV stands for Emotional Marketing Value. These are words that trigger curiosity or urgency – like “secret”, “proven”, or “really”. They boost clicks and engagement because they tap into emotion.
Should quiz titles feel personal?
Absolutely. Speak directly to the user with “you” or “your” – it creates an instant connection and feels more relevant.
Is it okay to use emojis in quiz titles?
Yes – in moderation. A well-placed emoji can make your title stand out, especially in social feeds or email subject lines.
Can AI really help me write better quiz titles?
It can – if you use it well. AI tools like ChatGPT are great for generating ideas, but you’ll still need to refine and pick the best fit based on your audience and goals.
What’s a good AI prompt to get quiz title ideas?
Try something like this: “I’m a content marketer for creating a quiz about X for site Y. Give me 10 short, punchy titles (4–7 words), using ‘you’ and high-EMV words to boost urgency.”
What’s one thing to avoid in a quiz title?
Don’t be vague or generic. Titles like “Our Latest Quiz” or “Find Out Something New” are easy to scroll past. Be specific, emotional, and user-focused.
How do I know if my quiz title works?
Test it. Try A/B testing different versions, or watch engagement metrics like start rates and completion rates. The numbers don’t lie.
