5 min read

Want to create a quiz and collect leads? There are loads of quiz maker options but let’s take a look at Survey Anyplace vs Riddle.

Savvy marketers know that quizzes are awesome at engaging an audience and collecting zero party data .

Instead of bombarding your visitors with ads, quizzes turn them into voluntary, active participants.

Did you know? Quiz takers spend between 3-5 minutes per quiz, and are up to 20X more likely to opt-in to a quiz lead generation form than ‘traditional’ online methods.

Continue reading for our in-depth review of Survey Anyplace vs Riddle.

We’re big quiz geeks – so we’ll cover 40+ key features for any quiz creator. You’ll see how each quiz maker stacks up – from white labelling to customization, quiz types and lead generation data collection.

Now, you might have noticed this post is on Riddle’s blog.

Sure, we have a soft spot for our quiz maker – but we know your business in unique. Our goal is to de-mystify the selection process, so you can choose the right quiz creator for your particular needs.

Survey Anyplace vs. Riddle – key features

Okay – if you’re pressed for time, here’s our high level overview of these two quiz makers:

FeatureSurvey AnyplaceRiddleComments
Pricing$29, $49, Ask us**$29, $49, $199** Survey Anyplace's Enterprise & ReportR plans have 'Ask us for a quote' - generally means >$750+ a month for SaaS products.
How many types of quizzes?414
Easily embed on your websiteYesYes
Fully responsive quizzes - look great on any deviceYesYes
Create unlimited quizzesYesYes
Collect unlimited leadsNoYesSurvey Anyplace limits quiz leads and quiz takers - ranging from 400 to 2,000 responses a month
Unlimited quiz takersNoYesSurvey Anyplace limits quiz leads and quiz takers - ranging from 400 to 2,000 responses a month
Send leads to any email marketing toolYes*YesSurvey Anyplace has no native integrations - plus only gives Zapier access to their top 3 plans.
Fully white-labelled - add your logoYesYes
Add 'call to action' buttonsYes*YesSurvey Anyplace - one button only. No ability to customize buttons/URLs based on quiz results.
Custom quiz result landing pagesNoYes
Upload your own fontNoYes
CSS editorNoYes
Multi-user teams NoYes
Saved style templatesYesYes
Insert your own video or banner adsNoYes

Create your first Riddle now! Collect leads – easy to use – 14 quiz types


Quizzes: rocking @ engagement and lead generation

New to using quizzes for marketing?

Let’s give some crucial back story before diving into Survey Anyplace vs Riddle.

Marketers often turn to quizzes for two goals – boosting engagement and/or collecting more qualified leads. And each quiz maker has its own philosophy about what to focus on.

To tackle engagement, the developers for each quiz builder create their own mix of quizzes and interactive formats. Some stay laser-focused around a few types – while others cast a wider net, and develop a broad range of content types for their community.

Catching your audience’s attention is one thing – but quizzes also excel at generating viral traffic. Each quiz maker also makes different calculations about how many social networks to support – from Facebook to WhatsApp, Linkedin to Twitter, Messenger, and beyond.

On the lead generation side, quizzes are a seamless fit – catching users’ interest and getting them clicking and interacting. You’ll see up to 40% of all users opting to give their email address and other information.

Most quiz creators will let you add an optional lead generation form – the perfect opportunity to present targeted offers, contest entries, or ask them to receive a free consultation, e-book, or other marketing campaigns.

Okay – with that out of the way, let’s kick off our look of Survey Anyplace vs. Riddle.

We’ll start with a high level overview of each quiz creator.

Survey Anyplace – overview

Founded in 2012, Survey Anyplace is a Dutch company that has focused their development resources into a range of mobile-friendly surveys and quizzes. Their tagline is “Interactive questionnaires without the hassle of a custom-built solution”.

survey anyplace quiz screenshot

One their key USPs? Unlike some others in the market, Survey Anyplace has added a module with their top plans – allowing personalized downloadable PDF reports.

However this focus on surveys and the reporting side of things comes at a cost – limiting Survey Anyplace to basic customization and data collection.

survey anyplace quiz maker customization options

Survey Anyplace has decided against building their own native integrations to popular marketing software – such as MailChimp, AWeber, or Google Sheets. Instead, they rely entirely on Zapier – which, while flexible, often requires an additional paid subscription from their customers.

This approach also means they don’t offer the breadth in interactive formats as many other quiz makers. For example, comparing Survey Anyplace vs. Riddle, they offer only surveys, plus a basic quiz and personality test – Riddle offers 14.

Pricing: Survey Anyplace has four plans, starting at $29 a month. They put caps on how many responses you can get – and also are unclear about their top-tier pricing.

(Generally, we’ve found ‘ask us’ pricing for subscription SaaS services = $500 a month and up.)

survey anyplace quiz maker pricing

Riddle – quiz maker overview

At Riddle, we understand that lead generation and engagement are both critical for successful quiz marketing.

Coming from a marketing and content background, our team knows that publishers and marketers want a comprehensive toolkit for their engagement and quiz lead generation needs.

Variety keeps things fresh and interesting – with the ability to search and add video, GIFs, audio, and other media to your content for a wide range of campaigns.

Riddle quiz maker media options

We offer 14 quiz and interactive formats – most completely unique to Riddle. For example, you can create quizzes, polls, personality tests and other classic types. But we also have designed our interactive story (with branching logic), our endlessly reshuffling Auto-Quiz (upload up to 10,000 questions by spreadsheet), plus our drag/drop Order It, image-search Tap and Find, and loads besides.

With so my choices, your content teams (and audience) will never get burned out taking the same quiz type over and over again.

Full customization – we give you virtually complete freedom to match your quiz to your site’s look and feel. Upload your own fonts, customize the CSS to match your site, and more.

Riddle quiz maker - customization options

Check out this example from Choice Hotels:

Choice Hotels quiz example

On the lead generation side, Riddle has been built from the ground up to connect to any marketing software. You can use our native integrations for AWeber, MailChimp, Blue State Digital, Google Sheets, and more – or connect to 1,200+ tools like Klaviyo and Active Campaign using our Zapier App.

And we have both an API and webhook – if you’d prefer to connect to your software directly with a bit of coding.

The benefits for you? You have near-total flexibility to send all your quiz responses and leads to any software.

Pricing: Our plans range from $29 to $199 a month, and are unlimited – you can create as many quizzes as you like, show them to unlimited people, and collect unlimited leads.

Survey Anyplace vs Riddle – 60+ features

Right, that’s enough of the back story.

Let’s dive into a feature by feature Survey Anyplace vs. Riddle comparison:

FeatureSurvey AnyplaceRiddleComments
★★★★★ customer serviceNoYes
Scored quizzes (with right/wrong answers)YesYes
Personality tests (each result based on all answers)YesYes
Standalone lead generation formNoYes
Four types of pollsNoYes
Surveys (with data export)YesYes
Social stories (where quiz meets blog post)NoYes
Social sharing (Facebook, Twitter, WhatsApp, LinkedIn)Yes*YesSurvey Anyplace - supports Facebook only
Conditional logicYesYes
Multilingual Yes*YesRiddle: 67 languages. Survey Anyplace - no preset translations; you'd need to translate all text strings yourself.
Quiz layouts: multiple layoutsYesYes
Single and multiple correct answersYesYes
Free text responsesNoYes
Score as you go - or at end of quizNoYes
Correct/incorrect answer explanationsYesYes
Custom 'correct/wrong' messages and other quiz text fieldsNoYes
Random question and answer orderNoYes
Rich text formatting: include links, lists and emojisYesYes
Hide vote totalsNoYes
Automatically close polls (by date/time)NoYes
Unroll quizzes - display all ?'s at onceNoYes
Show multiple personality results (X% for #1, Y% for #2, etc.)NoYes
Quiz statistics - track starts, completes, leads, sharesYesYes
Detailed quiz stats - by question and resultsYesYes
Optimize quizzes using 'engagement graph'NoYes
Add multimediaYes*YesSurvey Anyplace - upload images only
Timed quizzesYes*YesSurvey Anyplace - only overall timer for quiz, not for individual questions
Upload your own imagesYesYes
Google image searchNoYes
Classy stock photo libraryNoYes
Giphy - search/use animated GIFsNoYes
Twitter - embed any tweetNoYes
Facebook - add imagesNoYes
Instagram - add imagesNoYes
Sound filesNoYes
YouTube videos & set start/end pointsNoYes
In-tool image editing (crop, filters, text)NoYes
16 types of lead fieldsNoYes
Optional or mandatory formsNoYes
Connect to any marketing tool (on all plans)NoYesSurvey Anyplace - Zapier only with top 3 plans
Connect to any data system with webhook (all plans)NoYes
Send leads to Google DocumentsNoYes
Import your own formsNoYes
Display your videos or adsNoYes
Full creative control - all plansYesYes
Select background patternsNoYes
Accessibility features (hearing/vision-impaired)NoYes
Customize social textNoYes
Add your own brandingYesYes
CSS editor - full control over your quiz stylingNoYes
Team templates - save/apply your own style combinationsYesYes
Wordpress plug-inYesYes
Google AMP supportNoYes
Drupal plug-inNoYes
Customize embed widthNoYes
Lazy loading images - improve quiz speedNoYes
Include quiz text to enhance your SEONoYes
Refresh ads on quiz pageNoYes
Doubleclick and other pixel supportNoYes
Facebook pixel supportYesYes
Google Tag ManagerYesYes
Display your banner ads below your quizNoYes
Place your own video adsNoYes
Multi-user team featuresYesYes

Survey Anyplace vs Riddle – wrapping it up

Okay – after all that info, you’re probably asking “Which quiz maker should I pick?”

The short answer?

There IS no right answer here – everyone’s quiz maker needs are different.

But hopefully, this comparison helped you identify which features are most important to you.

Next up? Try both of these quiz creators out – they often free trials, and no pesky credit card required.

Reading is one thing – experiencing the software is another. Kick the tires and have fun!


If we can help you out with any questions about Riddle, please just give us a shout – you can use email (hello@riddle.com) or our support chat on this blog or in our builder.

We think you’ll be pleasantly surprised at how fast we respond. Our entire team helps out with customers, including our founder Boris – and we compete with each other to answer support queries first… often in under two minutes flat. Boom!

Create your first Riddle now! Collect leads – easy to use – 14 quiz types