Want to create a quiz and collect leads? There are loads of quiz maker options out there – but let’s take a look at Survey Anyplace vs Riddle.
Savvy marketers know that quizzes are awesome at engaging an audience and collecting zero party data .
Instead of bombarding your visitors with ads, quizzes turn them into voluntary, active participants.
Did you know? Quiz takers spend between 3-5 minutes per quiz, and are up to 20X more likely to opt-in to a quiz lead generation form than ‘traditional’ online methods.
Continue reading for our in-depth review of Survey Anyplace vs Riddle.
We’re big quiz geeks – so we’ll cover 40+ key features for any quiz creator. You’ll see how each quiz maker stacks up – from white labelling to customization, quiz types and lead generation data collection.
Now, you might have noticed this post is on Riddle’s blog.
Sure, we have a soft spot for our quiz maker – but we know your business in unique. Our goal is to de-mystify the selection process, so you can choose the right quiz creator for your particular needs.
Survey Anyplace vs. Riddle – key features
Okay – if you’re pressed for time, here’s our high level overview of these two quiz makers:
|Pricing||$29, $49, Ask us**||$29, $49, $199||** Survey Anyplace's Enterprise & Report plans have 'Ask us for a quote' - generally means >$750+ a month for SaaS products.|
|How many types of quizzes?||4||14|
|Easily embed on your website||Yes||Yes|
|Fully responsive quizzes - look great on any device||Yes||Yes|
|Create unlimited quizzes||Yes||Yes|
|Collect unlimited leads||No||Yes||Survey Anyplace limits quiz leads and quiz takers - ranging from 400 to 2,000 responses a month|
|Unlimited quiz takers||No||Yes||Survey Anyplace limits quiz leads and quiz takers - ranging from 400 to 2,000 responses a month|
|Send leads to any email marketing tool||Yes*||Yes||Survey Anyplace has no native integrations - plus only gives Zapier access to their top 3 plans.|
|Fully white-labelled - add your logo||Yes||Yes|
|Add 'call to action' buttons||Yes*||Yes||Survey Anyplace - one button only. No ability to customize buttons/URLs based on quiz results.|
|Custom quiz result landing pages||No||Yes|
|Upload your own font||No||Yes|
|Saved style templates||Yes||Yes|
|Insert your own video or banner ads||No||Yes|
Quizzes: rocking @ engagement and lead generation
New to using quizzes for marketing?
Let’s give some crucial back story before diving into Survey Anyplace vs Riddle.
Marketers often turn to quizzes for two goals – boosting engagement and/or collecting more qualified leads. And each quiz maker has its own philosophy about what to focus on.
To tackle engagement, the developers for each quiz builder create their own mix of quizzes and interactive formats. Some stay laser-focused around a few types – while others cast a wider net, and develop a broad range of content types for their community.
Catching your audience’s attention is one thing – but quizzes also excel at generating viral traffic. Each quiz maker also makes different calculations about how many social networks to support – from Facebook to WhatsApp, Linkedin to Twitter, Messenger, and beyond.
On the lead generation side, quizzes are a seamless fit – catching users’ interest and getting them clicking and interacting. You’ll see up to 40% of all users opting to give their email address and other information.
Most quiz creators will let you add an optional lead generation form – the perfect opportunity to present targeted offers, contest entries, or ask them to receive a free consultation, e-book, or other marketing campaigns.
Okay – with that out of the way, let’s kick off our look of Survey Anyplace vs. Riddle.
We’ll start with a high level overview of each quiz creator.
Survey Anyplace – overview
Founded in 2012, Survey Anyplace is a Dutch company that has focused their development resources into a range of mobile-friendly surveys and quizzes. Their tagline is “Interactive questionnaires without the hassle of a custom-built solution”.
One their key USPs? Unlike some others in the market, Survey Anyplace has added a module with their top plans – allowing personalized downloadable PDF reports.
However this focus on surveys and the reporting side of things comes at a cost – limiting Survey Anyplace to basic customization and data collection.
Survey Anyplace has decided against building their own native integrations to popular marketing software – such as MailChimp, AWeber, or Google Sheets. Instead, they rely entirely on Zapier – which, while flexible, often requires an additional paid subscription from their customers.
This approach also means they don’t offer the breadth in interactive formats as many other quiz makers. For example, comparing Survey Anyplace vs. Riddle, they offer only surveys, plus a basic quiz and personality test – Riddle offers 14.
Pricing: Survey Anyplace has four plans, starting at $29 a month. They put caps on how many responses you can get – and also are unclear about their top-tier pricing.
(Generally, we’ve found ‘ask us’ pricing for subscription SaaS services = $500 a month and up.)
Riddle – quiz maker overview
At Riddle, we understand that lead generation and engagement are both critical for successful quiz marketing.
Coming from a marketing and content background, our team knows that publishers and marketers want a comprehensive toolkit for their engagement and quiz lead generation needs.
Variety keeps things fresh and interesting – with the ability to search and add video, GIFs, audio, and other media to your content for a wide range of campaigns.
We offer 14 quiz and interactive formats – most completely unique to Riddle. For example, you can create quizzes, polls, personality tests and other classic types. But we also have designed our interactive story (with branching logic), our endlessly reshuffling Quiz Generator / Auto-Quiz (upload up to 10,000 questions by spreadsheet), plus our drag/drop Order It, image-search Tap and Find, and loads besides.
With so my choices, your content teams (and audience) will never get burned out taking the same quiz type over and over again.
Full customization – we give you virtually complete freedom to match your quiz to your site’s look and feel. Upload your own fonts, customize the CSS to match your site, and more.
Check out this example from Choice Hotels:
On the lead generation side, Riddle has been built from the ground up to connect to any marketing software. You can use our native integrations for AWeber, MailChimp, Blue State Digital, Google Sheets, and more – or connect to 1,200+ tools like Klaviyo and Active Campaign using our Zapier App.
The benefits for you? You have near-total flexibility to send all your quiz responses and leads to any software.
Pricing: Our plans range from $29 to $199 a month, and are unlimited – you can create as many quizzes as you like, show them to unlimited people, and collect unlimited leads.
Survey Anyplace vs Riddle – 60+ features
Right, that’s enough of the back story.
Let’s dive into a feature by feature Survey Anyplace vs. Riddle comparison:
|★★★★★ customer service||No||Yes|
|Scored quizzes (with right/wrong answers)||Yes||Yes|
|Personality tests (each result based on all answers)||Yes||Yes|
|Standalone lead generation form||No||Yes|
|Four types of polls||No||Yes|
|Surveys (with data export)||Yes||Yes|
|Social stories (where quiz meets blog post)||No||Yes|
|Social sharing (Facebook, Twitter, WhatsApp, LinkedIn)||Yes*||Yes||Survey Anyplace - supports Facebook only|
|Multilingual||Yes*||Yes||Riddle: 67 languages. Survey Anyplace - no preset translations; you'd need to translate all text strings yourself.|
|Quiz layouts: multiple layouts||Yes||Yes|
|Single and multiple correct answers||Yes||Yes|
|Free text responses||No||Yes|
|Score as you go - or at end of quiz||No||Yes|
|Correct/incorrect answer explanations||Yes||Yes|
|Custom 'correct/wrong' messages and other quiz text fields||No||Yes|
|Random question and answer order||No||Yes|
|Rich text formatting: include links, lists and emojis||Yes||Yes|
|Hide vote totals||No||Yes|
|Automatically close polls (by date/time)||No||Yes|
|Unroll quizzes - display all ?'s at once||No||Yes|
|Show multiple personality results (X% for #1, Y% for #2, etc.)||No||Yes|
|Quiz statistics - track starts, completes, leads, shares||Yes||Yes|
|Detailed quiz stats - by question and results||Yes||Yes|
|Optimize quizzes using 'engagement graph'||No||Yes|
|Add multimedia||Yes*||Yes||Survey Anyplace - upload images only|
|Timed quizzes||Yes*||Yes||Survey Anyplace - only overall timer for quiz, not for individual questions|
|Upload your own images||Yes||Yes|
|Google image search||No||Yes|
|Classy stock photo library||No||Yes|
|Giphy - search/use animated GIFs||No||Yes|
|Twitter - embed any tweet||No||Yes|
|Facebook - add images||No||Yes|
|Instagram - add images||No||Yes|
|YouTube videos & set start/end points||No||Yes|
|In-tool image editing (crop, filters, text)||No||Yes|
|16 types of lead fields||No||Yes|
|Optional or mandatory forms||No||Yes|
|Connect to any marketing tool (on all plans)||No||Yes||Survey Anyplace - Zapier only with top 3 plans|
|Connect to any data system with webhook (all plans)||No||Yes|
|Send leads to Google Documents||No||Yes|
|Import your own forms||No||Yes|
|Display your videos or ads||No||Yes|
|Full creative control - all plans||Yes||Yes|
|Select background patterns||No||Yes|
|Accessibility features (hearing/vision-impaired)||No||Yes|
|Customize social text||No||Yes|
|Add your own branding||Yes||Yes|
|CSS editor - full control over your quiz styling||No||Yes|
|Team templates - save/apply your own style combinations||Yes||Yes|
|Google AMP support||No||Yes|
|Customize embed width||No||Yes|
|Lazy loading images - improve quiz speed||No||Yes|
|Include quiz text to enhance your SEO||No||Yes|
|Refresh ads on quiz page||No||Yes|
|Doubleclick and other pixel support||No||Yes|
|Facebook pixel support||Yes||Yes|
|Google Tag Manager||Yes||Yes|
|Display your banner ads below your quiz||No||Yes|
|Place your own video ads||No||Yes|
|Multi-user team features||Yes||Yes|
Don’t forget privacy – GDPR, CCPA, and PIPEDA
Data collection is a key reason why quizzes are so powerful as marketing tools. Adding a lead form to any quiz or other interactive content works – but collecting personal data also carries risks.
Global data privacy regulation is heating up – and you’re liable if you don’t abide by the requirements.
For the EU’s GDPR, for example, you’re liable if any European visitors come to your site – no matter where you are actually located (up to 10 million euros fine or 4% of your annual revenue – whichever is larger).
Riddle: cookies and data privacy
Riddle is based in Germany – and we’re a completely GDPR-compliant quiz maker.
(We also comply with California’s CCPA, Canada’s PIPEDA, and other global privacy protection regulations.)
- Absolutely no personal data from your audience is collected by Riddle – not even IP addresses
- No US or cloud-based storage – everything runs on our own servers in Germany and Luxembourg.
- No cookies to collect personal data – we don’t add dodgy trackers to your quiz content on your website (read our cookie documentation here).
- No Google Analytics – we use a self-hosted tool instead.
- Heck, this passion for privacy extends to our fonts – even the Google fonts are loaded locally from our server (not Google).
Survey Anyplace: NOT GDPR-compliant
Be very wary of using Survey Anyplace – sure, they say the right things about GDPR-compliance.
But take a look their cookie list, for example – it’s insane. All this data collection does not provide a great deal of confidence that they’re a truly compliant quiz maker.
Survey Anyplace vs Riddle – wrapping it up
Okay – after all that info, you’re probably asking “Which quiz maker should I pick?”
The short answer?
There IS no right answer here – everyone’s quiz maker needs are different.
But hopefully, this comparison helped you identify which features are most important to you.
Next up? Try both of these quiz creators out – they often free trials, and no pesky credit card required.
Reading is one thing – experiencing the software is another. Kick the tires and have fun!
If we can help you out with any questions about Riddle, please just give us a shout – you can use email (email@example.com) or our support chat on this blog or in our builder.
We think you’ll be pleasantly surprised at how fast we respond. Our entire team helps out with customers, including our founder Boris – and we compete with each other to answer support queries first… often in under two minutes flat. Boom!