Quizzes, polls, and surveys are proven winners when generating leads or growing your audience. But how do you find the right quiz maker? Here are some key questions to ask yourself in your quest to find the best platform for you.
Is it GDPR-compliant?
Protecting your customers’ information and data is a key factor to consider. The EU has data privacy and protection regulations covering every aspect of collecting personal information from users.
If you collect leads with the wrong tool, your business could face big fines.
Make sure your quiz maker is 100% GDPR-compliant (or compliant with California’s CCPA).
We have prepared this handy checklist to creating GDPR-compliant interactive content like quizzes, polls, and personality tests.
How is the pricing structured?
There are two pricing models to choose from:
- Flat-rate subscription: Most quiz maker tools charge a usage fee billed monthly or yearly.
- Charge by usage: Small fee (or “free usage”) with limits. If you collect leads, have a lot of traffic, or create too much content, your bill will increase depending on the given limits.
Make sure to choose a quiz maker with transparent pricing, or even better, choose an unlimited quiz maker like Riddle.com.
Can I add my branding?
Look into customization options. Good content – with well-thought-out questions, information, and flows – is imperative, but how it is presented will take your creations to the next level. We all strive for that fresh, professional, strong first impression, and content that matches the look of your website will attract more participants and convert more leads. Your quiz platform of choice should allow you to tailor style, colors, and settings so that your content looks and feels native to your brand and fits seamlessly into any website you choose to embed on.
Find a quiz maker that allows you to add a logo to your content, as well as change the colors and fonts.
How can I generate leads, and what can I do with them?
Creating quizzes and polls to engage your audience is just the start. You should also use your content to gather users’ emails and details.
Check if the quiz maker offers options on what to do with the collected leads:
- Can the lead data and the user’s answers be downloaded?
- Is it possible to integrate the quiz maker with your CRM?
What extra features are there?
As you create more and more content, you’ll get to know the features that are most important for your company or project, but here are some ideas to get you thinking while choosing a quiz maker:
- Multiple formats: Vary the content so your users won’t get bored over time.
- Timers: Limit users’ time to answer your questions as a gamification feature.
- Tracking: Is it possible to add monitoring to measure how successful your content is?
- Team features: Is it possible to work on projects with your colleagues?
- Social sharing: If you want to create viral content, your users should be able to share it effortlessly.
- Call to action: To prevent losing traffic after the quiz, place a clickable CTA button based on the quiz takers’ results.
- Video ads or other monetization content: Can you include ads in your content?
- Competition features: Is it possible to create competitions with leaderboards and then draw a winner?
- Email automation: Is it possible to notify your quiz takers (and yourself) after they play the quiz? good
Check customer reviews
Read what others think about the quiz maker you are considering. Here are three review sites with quiz maker categories to check out:
- SourceForge overview “Online quiz makers“
- OMR Reviews “Best quiz maker software & tools“
- Slashdot.org “Best online quiz makers“
Please also consider giving Riddle a try. Sign up for our 14-day free trial here.
Related quiz maker comparisons
Frequently asked questions
How do you choose the right quiz maker?
Start with five questions: Is it GDPR and CCPA compliant? Is the pricing transparent, ideally unlimited rather than metered by leads or traffic? Can you fully brand it with your logo, colors, and fonts? Can you capture leads and send them to your CRM? And does it offer the formats and features you need, such as timers, leaderboards, analytics, team access, and monetization? Checking independent reviews on sites like G2, SourceForge, and OMR rounds out the decision.
Does a quiz maker need to be GDPR compliant?
Yes, if you collect any personal data from EU users. Using a non-compliant tool can expose your business to significant fines. Choose a quiz maker that is 100% GDPR compliant, and CCPA compliant for California, ideally one that hosts data on EU servers and lets visitors opt out of data collection.
What pricing models do quiz makers use?
There are two main models. A flat-rate subscription is billed monthly or yearly. Usage-based pricing offers a low or free tier with limits on leads, traffic, or content, and the bill grows as you scale. An unlimited, flat-rate quiz maker like Riddle keeps costs predictable no matter how much traffic or how many leads you generate.
Can I add my own branding to a quiz?
A good quiz maker lets you match your logo, colors, and fonts so the content looks native to your site. Strong, on-brand styling improves the first impression, attracts more participants, and converts more leads than a generic third-party widget.
What features should a good quiz maker have?
Look for multiple content formats, gamification options like timers and leaderboards, lead capture with CRM integration, analytics and tracking, team collaboration, social sharing, results-based calls to action, email automation, and monetization options such as in-quiz ads.
Where can I read independent quiz maker reviews?
Independent review sites with dedicated quiz maker categories include SourceForge, OMR Reviews, and Slashdot. Reading real user feedback helps you compare tools on ease of use, support, and value before you commit.
