Create your own WhatsApp quiz in 5 minutes

We’re often asked “Can I create a WhatsApp quiz with Riddle?”. And like so many things, there’s a short answer – and a better, longer one.

The short take? It makes sense to use a quiz maker like Riddle to reach and engage WhatsApp’s 2.7 billion users – after all, interactive content is a proven way to turn passively browsing users into active, clicking participants.

But creating a quiz on WhatsApp has significant limitations. WhatsApp’s API limits quizzes to text only (no images) and just two answer options per question. Plus, they are expensive to distribute ($365 to $677 per 10,000 messages). And, most crucially, you don’t own the communciation channel. All outreach will continue to be WhatsApp – you will incur additional costs with every message sent.

The Riddle solution? Create a quiz with Riddle, promote the link to the quiz on WhatsApp, and collect names and emails (GDPR-friendly zero-party data) using our quiz lead generation tools (averaging 29.8% opt-in rate).

Your quizzes will look better, convert better – and best of all? You’ll own the communication channel – which means you can continue to grow the relationship with each user on your terms, not WhatsApp.

The one thing to remember?

1. Use WhatsApp as the initial delivery channel.
2. Use Riddle as the quiz engine.

Let’s dive into the specifics.

Yes, you can create a WhatsApp quiz

It’s pretty easy to create a WhatsApp quiz – you will need a business, not personal, WhatsApp account. It’s technically fairly straightforward – well within the skillset of most modern marketers.

• First, create and publish a quiz on Riddle.com (14 day trial, completely unlocked, no credit card required).
• Embed on your site or copy the landing page link (e.g. www.riddle.com/view/1234abcd).
• Use a message template in WhatsApp Business.
• Add two buttons – that is the maximum WhatsApp allows.
• Each button will need to redirect to a separate URL.

Here’s how you can set up the URL for each button in Riddle, using our ’embed in email’ feature to ‘catch’ that data.

Why this is not the recommended approach

We touched on this downsides of creating a WhatsApp quiz this way in the introduction – but let’s go into a bit more detail.

Cost: WhatsApp’s per message pricing

Creating a WhatsApp quiz is not cheap. Especially if you want to send multiple questions via WhatsApp. Meta charges each and every time you send a message.

You should definitely read the official WhatsApp pricing – but for marketing messages, the cost can range from $.04 to $.07 per message. That’s between $365 and $677 per 10,000 messages you send out.

And if your marketing campaign has multiple rounds of messaging – the cost can escalate quickly. (Note: BSP = Business Service Providers, 3rd party vendors who can send messages like Twilio or MessageBird.)

Style: No images and text only? That’s so… 2010.

If you decide to go with the WhatsApp Business route, you should be aware that your native WhatsApp quiz will profoundly limited by the limits of the platform.

Simply put? You can have just two questions – and text only.

That means your quiz won’t include any of the standard ‘must haves’ of modern interactive content:

1. No images.
2. No GIFs or video.
3. No visual branding – your quiz won’t include your colors, font, or logo.

That’s a very stripped down interactive content experience – it might suffice for a small company, but it will feel constrainging to any sort of larger brand or publisher.

WhatsApp will own the communication channel – not you

One of the major challenges to using WhatsApp is that they, not you, will own the means of communicating with your audience. You can’t collect emails or leads in the tool that will let you send your own messages without paying.

We already covered how expensive each round of communication can be.

Imagine that you are setting up a fairly standard customer acquisition, onboarding, product announcements, and account management process – all delivered via WhatsApp. Conservatively, that might include:

• Acquisition: 2 messages
• Onboarding: 2 messages (e.g. 1st message: ‘Take our free online tutorial’, etc. + 1 reminder)
• Product announcements: 4 messages (1 per quarter)
• Account management: 2 messages (every 6 months)

That comes to 10 messages, which means 10 x ($365 to $677 per 10,000) = $3650 to $6770 per 10,000 people.

Scale that up to a large brand with a bigger audience, and you’ll probably be looking forward to some frank and uncomfortable discussions with your company’s CFO.

A better option: embed the quiz on your own site

The good news? There’s an easier – and less costly – alternative.

It’s no secret that quizzes are powerful lead magnet. People love taking them and discovering more about themselves – from trivia quizzes to product recommendation engines.

Cost? Free. And you’ll own the communication channel.

Adding a lead form between the last question and the user’s results usually gets about 3 out of 10 quiz takers to share their name, email, and other details. Want to boost that? Add a contest, like “Score 90% and win a free weekend getaway,” and you could see nearly 60% of users opt in for a chance to win.

Best of all? Once you have their email address, you will be in complete control about how and when you communicate with them. And each follow up email? Free.

You can easily create a quiz, poll, personality test, or other content on Riddle.com. Then, add a lead form, then send all quiz responses to your favorite CRM tool (Salesforce, Hubspot, MailChimp, and more) for automatic email follow ups.

Your site, your brand.

Equally important, placing your quiz on your site means you have access to a far, far greater range of creative options.

WhatsApp quiz:

1. Two questions
2. Text only

Riddle quiz:

1. Any number of questions
2. 30+ question formats
3. Include images, GIFs, videos, audio, and more
4. Flexible branching logic
5. And far too many other features to list (but check them out here)

Retention features to (naturally) continue the conversation

That’s not all – you can also inspire your audience to come back again and again with Riddle’s built-in retention tools such as mini-games and leaderboards:

1. Contests: Quizzes are perfect for contests because they make entry fun and interactive. You can gate results behind a lead form, collect user data, and encourage repeat visits (‘Take part in our six week summer quiz challenge’). It’s a smarter, more engaging way to drive participation.
2. Leaderboards: Make any quiz or predictor competitive with Riddle’s leaderboards – with extra points for speed. People love sharing and competing with friends – check out how pro soccer team FC 08 Homburg got a phenomenal 21.73% social share rate for their Riddles.
3. Mini-games: Go beyond quizzes – create Sudoku, crosswords (coming soon), slots, and wheel of fortune for easy email collection and giveaways.

The best (hybrid) choice: WhatsApp as the entry point

Our recommendation for creating a WhatsApp quiz? Combine the best of both worlds with a combined approach.

Step 1: Embed your quiz, poll, or other content on your site – with integrated quiz lead generation form.

Step 2: Send a single message (with your quiz link) on WhatsApp.

Step 3: Automatically sync all quiz respondents’ names, emails, and responses to your CRM.

Step 4: Continue the conversation by email – for no extra WhatsApp fees.

It’s not just WhatsApp (this works with Instagram too)

The challenge of taking control back of your communication channel is not limited to WhatsApp.

Pro darts player Gabriel Clemens had a similar challenge with Instagram. He wanted to reach his 257,000 fans with his messages – yet Instagram would organically show his posts to just 12-15% without further (costly) paid promotion.

He moved to this hybrid model – posting quizzes on his site and sharing links on Instagram.

The results? Over 96% of his quiz-takers gave their email addresses—clearly, they valued the connection to their sports icon and wanted to keep up to date off of Instagram.

Conclusion

Wrapping things up – yes, while you can make a WhatsApp quiz with Riddle, you probably shouldn’t. It’s both costly and creatively limited, making it good for limited activations but terrible for doing anything meaningful at scale.

The smarter move? Flip the script. Use WhatsApp to first spark interest, then send people to a Riddle quiz on your site. You’ll get richer data, more control, and a better user experience – all without paying per click or message. It’s faster, cheaper, and actually works.

FAQ: Creating WhatsApp Quizzes with Riddle