Quizzes have always been and remain one of the most popular interactive formats on the web, yet they are still surprisingly an under-appreciated gem for email lead generation. Why? Quizzes outperform any other method for email collection – period. Read on to discover the psychology […]
Riddle is the perfect tool to run online raffles and contests. To help you with the contest setup, our lawyers created legal templates that should be included. Please note that these templates should never be used without review on your end, and they might also
Legal templates for online raffles and contests Read more
Today’s marketers have it tough. How can you break through all of the noise and distractions in today’s increasingly crowded media landscape? Most brands think louder is better – the more you shout about your brand with ads, the more you will convince your potential
Quizzes, polls & prizes: How interactive giveaways supercharge your marketing Read more
Quizzes are powerful marketing tools for zero-party data collection. Done well, you can easily qualify leads and potential customers through emails and quiz responses. However, the EU’s GDPR is here to stay. We created this GDPR quiz maker checklist to help you make sure you and your
Checklist: Is your quiz maker GDPR compliant? Read more
Introduction The importance of understanding your audience in today’s competitive market is immense. Understanding your audience allows you to segment the market and therefore direct your marketing efforts efficiently. Once you have this market knowledge, you can make use of new marketing strategies as well
Marketing 101 – Put yourself in your user’s shoes Read more
Three easy steps to create your own online raffle Select a format The best-performing raffle formats are quizzes, score predictors, or simple forms. Add a page with terms and conditions Create a page on your website to host the terms and conditions and privacy statement
How to make an online raffle Read more
How to drive motivation and engagement in any setting Introduction Leaderboards are the ultimate gamification add-on to quizzes and score predictors. They provide a sense of achievement and turn every quiz into a competition. Comparing your score with everyone else who took the quiz is
Unleashing the power of leaderboards Read more
Understanding the difference between zero-party and third-party data In this post, you’ll learn: First- and zero-party data are the holy grail of data collected on the internet. You might have read about the importance of zero-party data in the light of Google’s upcoming ban on
What is zero-party data? Read more
How to engage, inform, and connect with voters during the election year with interactive content. Keeping your audience engaged is crucial in the fast-paced world of digital media, especially during significant events like the upcoming U.S. presidential elections. Publishers need innovative ways to capture and retain audience attention during a 24/7 news
Election Year Buzz: A Proven 3-Stage Guide to Engaging Voters Read more
Quizzes, polls, and personality tests are among the best ways to collect rich first-party data. By combining answers to quiz questions and data willingly shared by the quiz taker (like name and email), you can segment your user data. This allows you better, more targeted follow-up
Collect rich first-party data with Riddle’s Data Layer Read more
