Every year, our team publishes Riddle’s annual “Quiz Marketing Report” – providing detailed research about the effectiveness of online quizzes and interactive content. Powered by 5.49 billion data points, our 2022 Quiz Marketing Report is the most comprehensive analysis about how (and why) you should …
Are you thinking about using quizzes for lead generation? You’re not alone – marketers are increasingly turning to quizzes, personality tests, and other interactive content. They’re drawn by the promise of high opt-in rates, a lower cost per lead, and the ability to collect personal …
Wait – That’s crazy! Getting rid of your sales team sounds crazy, right? But small business quiz marketing is a cost-effective way to engage and convert potential customers – all using a quiz maker like Riddle and your favorite email marketing tool like ActiveCampaign or …
Quizzes (and other Riddle content types) are great lead magnets Quizzes are the most shared content online. But sharing is just the start. Now, you can quickly create your own automated quiz marketing funnel – using a quiz maker and most email automation tools. Evolve …
Create a quiz marketing funnel with Riddle quizmaker Read more
Advertising has come a long way from Mad Men executives and glossy billboards. In the digital age, online advertising is king – and it’s become much sneakier. What were once aggressive pop-ups with flashing lights are now ultra-subtle messages and trackers, carefully placed among social …
How quiz marketing is disrupting online advertising Read more
Enneagram vs. OCEAN Enneagram tests are some of the most popular types of personality tests out there. They sound a bit complicated – with nine Enneagram personality types, but we’ll show you how you can easily create your own accurate and insightful Enneagram personality test …
People don’t trust advertisers anymore In 2021, people distrusted advertising more than ever – especially Gen X and the millennials. And this trend only gets worse for marketers. But quiz marketing can help savvy marketers bridge this generational divide.You can see this skepticism in the …
Quiz marketing: 5 things to expect in 2023 (& beyond) Read more
Get insights on your customers with Riddle Do you want to know more about your readers? We’ll show you how with a color quiz built using Riddle’s quiz maker (& our personality quiz module).You can collect data with personality tests – segment & convert your …
How a color quiz can tell you which cars your readers would buy Read more
Riddle’s quiz maker has marketing superpowers. Sure, quizzes are great at engaging your audience – people love to take and share them with their friends. But did you know that you can add call to action quiz buttons to any Riddle test, list, or poll …
How call-to-action buttons in your quiz boost sales and sign ups! Read more
How to use Riddle quizmaker to sell your product Here’s a short story about using our quiz maker to give your customers something to smile about (and buy your product). When I was a student I worked behind the bar in a busy restaurant. Life …
