Case Studies

The UK’s leading consumer champion Which? was launched in 1957 around a simple yet profound mission – be a voice for consumers around everything from impartial product reviews to fighting unfair business practices. Which? funds its efforts through its commercial arm, which generates revenue through memberships and

The Fiesta Bowl is one of the largest bowl games in American college football. Part of the elite Bowl Championship Series, it has been played in Arizona every year since 1971 and is watched by millions. But the Fiesta Bowl takes its motto of ‘More

Fan Engagement in the context of the Saarland Football Cup Final The Saarland Football Association (SFV) worked with Riddle to explore different marketing ideas, generate revenue, and engage fans more closely during the DFB Cup amateur final day. In addition to a live quiz during

Tate celebrates the world’s greatest modern and contemporary art, as well as the best of British art from 1500 to today. Every year, it welcomes millions of people to its four galleries – Tate Britain, Tate Modern, Tate Liverpool and Tate St Ives – to

A German soccer club on its way to fan engagement. It’s not enough to win games. Fans expect their team to entertain them on their phones all year round. So how do you win them over, both on the court and online? Interactive content is

Case Study – Live audience engagement with quizzes and score predictors The European Table Tennis Champions League Final Four tournament is one of the biggest team events in the table tennis event calendar. Europe’s top four teams compete over two days to crown the Champions

Why Francien van Eersels created a quiz marketing funnel Francien van Eersel from tr-ibu.nl is passionate about showing entrepreneurs that the best brands are true to their creators – reflecting their own dreams, ambitions, and personalities. She’s designed an entire philosophy around 12 brand archetypes

Riddle quizmaker to reach new users Full service digital sports agency Sotic has used interactive quizzes in order to help their clients reach new fans and website users in a cost efficient way.Sotic works with some of the top sports brands in the world. Premiership

Riddle quizmaker for audience engagement Minute Media, a digital group of premium sports and lifestyle brands, turned to Riddle to boost audience engagement through quizzes.The London-based media and technology company (including soccer powerhouse 90min.com ) is a global advertising-supported platform – that popularity is key