Any author knows that selling books is harder than herding cats and it usually costs money that destroys profit margins. Book blog tours are a great online way of telling new people about your book and it gives the blog owner new content. However, writing new content or doing interviews for each blog is time consuming.
This is where Riddle comes in. Riddles are fun, interactive pieces of content that are easy to pop into blogs – they are also very easy for your readers to share on social media. Readers love riddles because they are eye-catching and entertaining. Bloggers love riddles because not only are they entertaining, they bring in more traffic.
Let’s say you create a riddle around your novel – and ‘Joe Blogs’ posts in on their blog and social media. Every time a reader shares a riddle from ‘Joe Blogs’ on social media, they’ll be directing traffic back to ‘Joe Blogs’. So bloggers get great content AND a boost in traffic. That’s win #1.
Authors get their book information published on blogs AND shared on social media. That’s win #2, especially as you can put a link to your book at the end of the riddle to convert the readers to buyers.
The author just needs to create one entertaining piece of content and our Riddle tools make that really easy. This leaves you more time to work on your next book – win #3!
Check out the example below!