It seems that every day of the week now has a new title on social media. We have Throwback Thursday, Wednesday is Hump Day and Monday is well, oh dear it’s Monday! It seems that many people seem to have forgotten about the social selling fun aspect of Friday.

Many years ago I was writing for a daily intranet publication for Pfizer in Kent, England. Our aim was to reduce the heavy burden of emails and to pass on corporate information to the staff in a more entertaining way. As a young team we tried to incorporate more humour into our work than perhaps the senior management were happy with, but one regular feature was our ‘Friday Funny’.

It was an interesting time as Pfizer had just launched Viagra and there were plenty of upstanding jokes appearing throughout the media. Of course the staff at Pfizer had heard them all before as they had spent years bringing the drug to market. The trick was to avoid all innuendoes about Viagra and to include a scientific twist to keep the management happy.

The Friday Funny articles were by far the most popular items of the week. We published three items a day and the other two items on Fridays also received a significant boost in readership. It will come as no surprise that the other two articles were the (significantly) less entertaining ones the management really wanted people to read.

Since then I’ve always tended to defy the established logic and send out important things on Friday, but in a humorous way. Of course this works on Wednesdays too if you bring in the Hump Day concept or on Mondays if you set it as something to give people a lift at the beginning of the week.

With the arrival of viral content creation we don’t just want people to read and react to what we send them. We want them to share it too. The main drivers that persuade people to share are things that:

  • Makes them look good/clever
  • That will shock or surprise
  • That entertain people and make them laugh

Perhaps it might be time to try a Friday Funny out for yourself? Here are some tips from my kids to get you started. ;O)

9 social media tips from an 8 and a 6 year old. They know more than you think!

I was thinking about ways of making Riddle’s social media feeds more interesting while I helped the kids do their homework. I then asked them to help me with MY homework. Here are their tips for making your social media feed more interesting.

Use adjectives and conjunctions

Don’t just say ‘the dog sat there’ say ‘the brown, skinny dog sat there and waited for something to happen’.

Use funny pictures!

“It will make people happy”

Tell a joke!

Q. What do you call a cat that has just eaten a duck?
A. A duck-filled fatty puss

Include exciting adventures!

(They’re into the Famous Five by Enid Blyton at the moment)

Give them a free cheesecake if they go to your web site!

Tell them that:

“If you do something for us, we’ll do something for you.”
(Showing an early grasp of the win-win deal)

Show a photo of a cute puppy

Or any baby animals!

Make sure people start at the top…

…and read down to the bottom.

Do a funny quiz for different words for ‘bottom’

That’s ‘butt’ in American English. They know just as many American names for it as they know British names.
So, what did they miss? (Not the butt jokes – the social media tips)

Create some funny viral content on Riddle today. Our tools are so easy to use they’ll put a smile on your face too.