Case Studies

Club Med turns quiz engagement into bookings with Riddle Challenge: Launching a new resort with a splash When Club Med set out to launch a new premium resort, the goal wasn’t just visibility – it was participation. In a competitive travel market, they wanted something

20 Minuten Boosts Engagement & Ad Revenue with Riddle – Case Study Swiss media powerhouse 20 Minuten faces the modern publisher’s dilemma: how to transform passive browsers into engaged, high-value readers. Their solution? Riddle’s interactive quiz maker. By embedding quizzes within editorial content, 20 Minuten

Gabriel Clemens Builds a Direct Fan Relationship with Riddle As Germany’s formerly top-ranked darts player, Gabriel Clemens (“Gaga”) has built a loyal community of over 257,000 fans on Instagram. But even with such an engaged following, connecting directly wasn’t always easy. The challenge: Reaching fans

History Extra is part of Immediate Media’s extensive portfolio of online brands and is the digital home of BBC History Magazine and BBC History Revealed. Its passionate audience of history lovers turn to History Extra for in-depth articles, podcasts, quizzes, and video content. Immediate Media has made Riddle’s quiz maker a

In 2019 Laura Sagen launched The Hair Fuel, a company that promotes holistic hair health, and developed a unique formulation for an all-natural hair growth treatment. Her business has gone from strength to strength, supplying the world with their unique hair mask product, which is made

The UK’s leading consumer champion Which? was launched in 1957 around a simple yet profound mission – be a voice for consumers around everything from impartial product reviews to fighting unfair business practices. Which? funds its efforts through its commercial arm, which generates revenue through memberships and

The Fiesta Bowl is one of the largest bowl games in American college football. Part of the elite Bowl Championship Series, it has been played in Arizona every year since 1971 and is watched by millions. But the Fiesta Bowl takes its motto of ‘More

Fan Engagement in the context of the Saarland Football Cup Final The Saarland Football Association (SFV) worked with Riddle’s quiz maker to explore different marketing ideas, generate revenue, and engage fans more closely during the DFB Cup amateur final day. In addition to a live

Tate celebrates the world’s greatest modern and contemporary art, as well as the best of British art from 1500 to today. Every year, it welcomes millions of people to its four galleries – Tate Britain, Tate Modern, Tate Liverpool and Tate St Ives – to