How to engage, inform, and connect with voters during the election year with interactive content. Keeping your audience engaged is crucial in the fast-paced world of digital media, especially during significant events like the upcoming U.S. presidential elections. Publishers need innovative ways to capture and retain audience attention during a 24/7 news […]
Election Year Buzz: A Proven 3-Stage Guide to Engaging Voters Read more
Riddle Lab – Personality Test Questions Experiment: Do simple Likert scale questions perform better or worse than situational questions and answer options in a personality quiz? What do you think? What kind of questions perform better in Personality Quizzes? Likert Scale Situational Questions Why do
Riddle Lab – Personality Quiz Question Format Read more
Experiment: Form completion rates of a pop-up vs. embedded quiz Does a pop-up with a newsletter sign-up form outperform an embedded quiz with the form placed at the end of the quiz? What do you think? Do pop-ups generate more leads than a quiz? Yes,
Riddle Lab – Pop-up vs. Quiz Read more
Experiment: Skippable vs. Unskippable Forms What is the effect of adding a skip option to a form block on its completion rates? Introduction Building a list of newsletter subscribers through zero party data is the most cost efficient way to reach existing and new customers
Riddle Lab – Form skip option Read more
Experiment: Form Placement What is the optimal placement of form blocks in your Riddle? Introduction When gathering user information through quizzes, one crucial aspect to consider is the strategic placement of the form block. Determining where to position the form within your quiz can significantly
Riddle Lab – form placement Read more
Typeform vs Riddle – which quiz maker is best? There are several online quiz makers out there – today, let’s compare Typeform vs Riddle. Are you looking to create a quiz to power your marketing funnel? Today’s marketers are turning to quizzes to collect leads—savvy
Riddle is the best alternative to Typeform Read more
New Features & Improvements Our release log is diligently updated each time we introduce new features to our interactive content tool and lead generation platform. You can also visit our release log archives for 2023 and 2024. Sign up for our newsletters and never miss a
Every year, our team publishes Riddle’s annual “Quiz Marketing Report” – providing detailed research about the effectiveness of online quizzes and interactive content. Powered by 5.49 billion data points, our 2022 Quiz Marketing Report is the most comprehensive analysis about how (and why) you should
2022 Quiz Marketing Report [Infographic] Read more
Quizzes, polls, and personality tests are among the best ways to collect rich first-party data. By combining answers to quiz questions and data willingly shared by the quiz taker (like name and email), you can segment your user data. This allows you better, more targeted follow-up
Collect rich first-party data with Riddle’s Data Layer Read more
Boosting engagement & collecting entries with a live online quiz Making your own live online quiz contest with Riddle’s quiz maker is easy. Fun, interactive quizzes turn passive observers into active, enthusiastic (& clicking) participants. Online quizzes (like the BBC’s Riddle-powered ‘Quiz of the Year’)
Create a live online quiz contest to engage your audience Read more
