The UK’s leading consumer champion Which? was launched in 1957 around a simple yet profound mission – be a voice for consumers around everything from impartial product reviews to fighting unfair business practices. Which? funds its efforts through its commercial arm, which generates revenue through memberships and […]
Which? – Product Reviews Case Study Read more
The Fiesta Bowl is one of the largest bowl games in American college football. Part of the elite Bowl Championship Series, it has been played in Arizona every year since 1971 and is watched by millions. But the Fiesta Bowl takes its motto of ‘More
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Quizzes are powerful marketing tools for zero-party data collection. Done well, you can easily qualify leads and potential customers through emails and quiz responses. However, the EU’s GDPR is here to stay. We created this GDPR quiz maker checklist to help you make sure you and your
Checklist: Is your quiz maker GDPR compliant? Read more
Introduction The importance of understanding your audience in today’s competitive market is immense. Understanding your audience allows you to segment the market and therefore direct your marketing efforts efficiently. Once you have this market knowledge, you can make use of new marketing strategies as well
Marketing 101 – Put yourself in your user’s shoes Read more
Three easy steps to create your own online raffle Select a format The best-performing raffle formats are quizzes, score predictors, or simple forms. Add a page with terms and conditions Create a page on your website to host the terms and conditions and privacy statement
How to make an online raffle Read more
Please click here to see the current release log December 6th, 2023 Preview Text: Better question feedback for users, upgraded AI-Builder, and much more Better question feedback for users We have improved the question feedback mechanism on all blocks where users can take more than
Riddle Release Log 2023 Read more
Fan Engagement in the context of the Saarland Football Cup Final The Saarland Football Association (SFV) worked with Riddle’s quiz maker to explore different marketing ideas, generate revenue, and engage fans more closely during the DFB Cup amateur final day. In addition to a live
Soccer Cup Finals – Live Event Case Study Read more
How to drive motivation and engagement in any setting Introduction Leaderboards are the ultimate gamification add-on to quizzes and score predictors. They provide a sense of achievement and turn every quiz into a competition. Comparing your score with everyone else who took the quiz is
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Tate celebrates the world’s greatest modern and contemporary art, as well as the best of British art from 1500 to today. Every year, it welcomes millions of people to its four galleries – Tate Britain, Tate Modern, Tate Liverpool and Tate St Ives – to
Tate – Museum Case Study Read more
Understanding the difference between zero-party and third-party data In this post, you’ll learn: First- and zero-party data are the holy grail of data collected on the internet. You might have read about the importance of zero-party data in the light of Google’s upcoming ban on
What is zero-party data? Read more
