Overview: TryInteract v. Riddle
Both Try Interact (TryInteract) and Riddle are among the most established online quiz creators around – so which quiz maker should you choose? TryInteract vs Riddle?
It is no secret – online quizzes are absolutely amazing at engaging visitors, boosting time on site and turning passive traffic into qualified leads (52.6% better than static content). The difference in 2025 is that both tools now also come with AI helpers on top of their traditional builders.
In this updated review of TryInteract vs Riddle, we will compare these two quiz maker platforms across their latest 2025 feature sets to help you decide which is best for your needs – whether you’re a scrappy start up or a Fortune 500 company.
Comparison points
- Quiz / poll / survey / interactive formats
- AI quiz creation and automation
- Customization options & data integrations
- Pricing & usage limits
- Data privacy / GDPR-compliance
Being transparent, this post lives on Riddle’s blog, so of course, we’re fans of Riddle. But both Interact and Riddle are very strong tools. It really comes down to how you work, where your audience is, and how strict your data protection rules are.
Our goal here is simple: give you a clear, honest comparison so you can pick the right quiz maker for your team.
What is your main focus – engagement or lead generation?
First, a quick refresher before we dive into the details.
Most marketers use online quiz creators for some mix of two goals:
- Engagement – boosting time on site, page views, repeat visits, social shares
- Lead generation – growing an email list or CRM with high-intent contacts
TryInteract has always positioned itself first and foremost as a lead-generation engine, especially for small businesses and creators who want one or two list-building quizzes to support their funnel.
Riddle was built more for publishers, brands, and sports organizations that live on engagement and sponsorship – but also need serious lead generation and zero-party data collection at scale. Today it powers 30+ interactive content formats, from classic quizzes to mini-games and predictors.
Both can collect leads. The big difference is how far you want to go with content variety, branding control, and data privacy.
TryInteract – overview
TryInteract (now usually called “Interact” in their marketing) is one of the best-known quiz makers in the creator and small business space. Their positioning has not changed much:
“Generate leads, recommend products, and increase engagement with high-converting quizzes.” – TryInteract.com
Some key points about Interact in 2025:
- Strong focus on lead generation
- Excellent template library – 700+ at last count
- 3 main quiz types: personality, scored/assessment style, and product-style quizzes
- AI quiz creator that can scan your website URL and build a quiz for you
- Good range of direct integrations to popular email and CRM tools
- Clear template library and education aimed at solo founders, course creators, and coaches
Their AI quiz maker is front and center now. You paste in a URL or describe your business, and Interact AI generates a complete quiz you can then refine. For a time-strapped solo operator, that can be very appealing.
Interact is more limited in their breadth of content formats. You can absolutely run high-converting personality or scored quizzes, but you will not find the same variety of polls, games, or content blocks that a brand or publisher might want day-to-day.
Riddle – overview
Riddle takes a wider view. Instead of focusing only on “one quiz + one funnel,” Riddle’s quiz maker is built as a full interactive content platform for teams.
In 2025, that now means:
- 30+ interactive formats – from quizzes and personality tests to polls, surveys, forms, predictors, leaderboards, and mini-games like crosswords and sudoku
- Flexible builder – mix and match content formats inside each piece of content
- AI assistant – easily build quizzes, polls, and personality quizzes from a URL or a topic
- Deep enterprise features for large brands, publishers, and sports organizations, including custom roles/collaboration features, APIs, white label, and advanced analytics like Looker Studio
Instead of picking a single quiz format, your editors can build entire interactive experiences:
- A predictor with branching logic and a leaderboard
- A quiz that mixes questions, stories, videos, and polls in one flow
- A mini-game embedded in an article, with a lead form and sponsor branding
Under the hood, Riddle also keeps its historic focus on privacy:
- 100% EU-based hosting (Germany and Luxembourg)
- No external trackers or third-party scripts are added to your quizzes
- Full GDPR-first architecture, including zero US cloud providers and self-hosted billing and analytics
So if you need a broad toolkit for engagement, sponsorship, and lead capture, Riddle is designed to be the “always-on” content engine alongside your CMS.
Creating a quiz – TryInteract vs Riddle
Both platforms make it easy to get a quiz live.
TryInteract quiz creation
You have two main routes with Interact:
- AI quiz builder
- Paste in your website URL
- Interact AI analyzes your content and proposes a quiz, with questions, answers, and results
- You then tweak copy, logic, and branding in their standard builder
- Template or manual builder
- Choose personality, scored/assessment, or product recommendation style quizzes
- Start from a pre-built template or from scratch
- Configure your result correlations, lead form, and integrations
The builder is straightforward, especially if you are building one flagship quiz. You get branching logic, image answers, and Unsplash-powered image search, plus the ability to drop videos into your results pages.
The trade-off: formats are focused on quizzes only, and question logic is more linear. You cannot easily mix radically different blocks (like a mini-game followed by a poll) in a single experience.
Riddle quiz creation
Riddle offers a similar choice, but built for more formats:
- AI creation from URL or topic
- Paste in an article or landing page URL, or just enter a topic
- Riddle AI proposes questions, answer options, and results
- Works across quizzes, polls, and personality quizzes, which you can then refine manually
- Block-based builder
- Choose any of the 30+ formats – quiz, poll, survey, predictor, leaderboard, mini-game, and more
- Drag and drop different blocks (questions, media, forms, logic, leaderboards, etc.) into a single experience
- Use branching logic at the question or block level to show different paths based on previous answers
Riddle’s builder is designed for editors who may be building content daily. Once a project is styled, they can duplicate and tweak it in minutes (especially using saved team templates in a shared project), while still keeping strong control over logic, scoring, and data capture.
If you are a solo creator building one quiz, Interact’s AI flow is very approachable. If you are an editorial or marketing team building many different interactive pieces every week, Riddle’s block-based, multi-format builder generally scales better.
TryInteract vs Riddle – media options
Quizzes today are multimedia experiences. Your audience expects images, GIFs, and often video.
TryInteract media options
Interact has done a good job of covering the basics:
- Unsplash integration for stock images
- Upload your own images (including image answers)
- Add GIFs via image tools and tutorials
- Add YouTube or Vimeo videos on results pages and in some quiz flows
This is usually enough for a simple brand quiz or lead magnet.
Riddle media options
Riddle’s media toolbox is broader and built with publishers in mind:
Images
- Google image search
- Pexels stock photos
- Giphy animated GIF library
- Upload your own images or GIFs (riddle.com)
Audio, video, and embeds
- MP3 audio uploads on any question or result
- MP4 video uploads (Business plan and above)
- YouTube and Vimeo embeds
- Twitter/X post embeds for topical content and sports/social coverage
- Integrating publishers’ own video/image media libraries into Riddle (for a faster workflow)
For media-heavy brands, sports teams, or newsrooms, that extra flexibility can make a big difference in how polished and on-brand your interactive content feels.
TryInteract pricing & data privacy
TryInteract pricing (2025)
On pricing, Interact stays very much in the “SaaS for creators and small businesses” lane.
On annual billing as of late 2025:
- Lite – $27/month (paid annually)
- Up to 5 quizzes
- 500 email leads per month
- 1 user
- Basic integrations and analytics
- No custom branding
- Growth – $53/month (paid annually)
- Up to 20 quizzes
- 2,000 email leads per month
- 3 users
- Custom branding
- Intermediate integrations
- Advanced analytics and conversion tracking
- Pro – $125/month (paid annually)
- Up to 50 quizzes
- 8,000 email leads per month
- 10 users
- Custom branding
- Advanced integrations and analytics
- VIP support
All plans have a 14-day free trial. There is good value here if you know your lead volume and you are comfortable with those quiz and lead caps.
There are two big things to be aware of:
- Lead caps – if your quiz goes viral or your list grows faster than expected, you will bump into monthly lead limits and may need to upgrade.
- Quiz caps – there is a strict limit on the number of active quizzes per plan. For teams that want to run many ongoing campaigns, this can get tight quickly.
TryInteract & GDPR-compliance
In 2022, our earlier version of this article referenced described Interact as “not GDPR-compliant.” That would be too simplistic in 2025.
Today, Interact:
- Markets itself as a GDPR-compliant quiz maker
- Offers a GDPR consent checkbox you can add to lead capture forms
- Lets you delete leads on request and download lead data to respond to access or deletion requests.
At the same time, by design it still:
- Uses cookies and similar tracking technologies, including third-party analytics like Google Analytics
- Collects log, device, IP, and location data for visitors to its own services
That is not unusual – it is how many US-based SaaS platforms operate. But it does mean GDPR compliance depends heavily on:
- How you configure your consent mechanisms
- How you integrate Interact into your own tech stack
- Your own legal basis and documentation for data transfers and processing
If your legal or compliance team wants an EU-only, cookie-free, no-tracking setup for your quizzes, you will need to look closely at TryInteract’s privacy docs and possibly implement additional consent and routing tools.
Riddle pricing & data privacy
Riddle pricing (2025)
Riddle’s pricing model is intentionally straightforward:
- Every plan includes:
- Unlimited content
- Unlimited views (with high concurrent user limits)
- Unlimited leads
- Pricing differs by feature set (branding, advanced tracking, APIs, etc.), not by volume
On the public pricing page as of 2025, paid annually:
- Essential – from $59/month
- All content formats, including leaderboards
- Unlimited quizzes, views, and leads
- 1 included user, 1 domain
- Pro – from $119/month
- Everything in Essential
- White-label branding (remove Riddle logo)
- White-label outgoing emails
- Deeper branding controls
- Business – from $249/month
- Everything in Pro
- Custom CSS and fonts
- Stats and Builder APIs
- Video uploads (MP4), advanced tracking, and ad monetization features
- Enterprise – from $749/month base price
- Everything in Business
- Custom user roles, Looker Studio connector
- Season-wide leaderboards, custom contracts, DPA, and bespoke integrations
All plans come with a 14-day free trial, 30-day money-back guarantee, and the same “everyone helps on support” culture Riddle has always been proud of.
The practical takeaway: with Riddle you do not have to watch quiz counts or lead caps. If your quiz, predictor, or mini-game suddenly takes off, your bill does not change just because you were successful.
Riddle & GDPR-compliance
Riddle’s approach to data privacy has stayed consistent, just stricter:
- 100% EU-based servers in Germany and Luxembourg
- No US cloud storage or hosting providers
- No external trackers added to your quiz content (no Google Analytics, ad pixels, or third-party cookies)
- Fully GDPR-compliant, and designed for privacy-first organizations – including public broadcasters, NGOs, and public sector teams (more info)
This means:
- You do not need separate cookie banners just for your Riddle content
- Your audience’s data stays in the EU by default
- You can still connect to your own marketing stack (or your own analytics) via integrations, webhooks, or APIs, but under your control
If you have strict InfoSec and privacy requirements – or your legal team has already said “EU-only, no tracking” – Riddle is usually the more straightforward fit.
Online quiz lead generation with TryInteract vs Riddle
TryInteract lead generation
TryInteract’s lead generation has always been its strongest selling point for small businesses:
- Built-in opt-in forms between questions and results
- Native integrations with most major email and CRM tools
- Reasonable branching and result logic for segmentation
You can:
- Show an opt-in before results and make it optional or required
- Add a GDPR consent checkbox
- Tag subscribers based on outcomes and answers
- Send leads to tools like Mailchimp, ActiveCampaign, ConvertKit, HubSpot, and more
For a small business or creator with one or two core quizzes, this is more than enough.
The main limitations are structural:
- Monthly lead caps on every plan
- Hard limits on the number of quizzes
- Fewer options for custom fields, forms, and complex data flows
Riddle lead generation
Riddle leans into lead generation for teams who need more flexibility:
- 17 lead form fields, including custom fields, consent fields, and hidden fields
- Full visual control over the lead form design so it matches your brand or sponsor
- Integration options for thousands of tools via native connectors like Salesforce or Google Sheets, webhooks, and robust APIs
Because there are no lead caps, you can happily run:
- Always-on lead gen quizzes
- Sponsored campaigns for advertisers
- Big traffic spikes around sports events, elections, or TV shows
Riddle is also increasingly used as a zero-party data hub: interactive content is used to collect declared preferences and opinions, which are then sent downstream into CDPs and CRMs for personalization and retention.
If you just want a single list-building quiz, TryInteract is a strong contender. If you want lead gen and data collection baked into every interaction across a site or app, Riddle is generally better suited.
In-depth review of TryInteract vs Riddle
We are not going to recreate a 60-row feature table here, but at a high level in 2025:
- Formats
- TryInteract: focused on quizzes only, with strong templates for personality and assessment-style quizzes.
- Riddle: 30+ content types including quizzes, polls, surveys, predictors, leaderboards, mini-games, and story-style experiences. (riddle.com)
- AI helpers
- TryInteract: AI quiz builder from URL and content, tuned for solo creators.
- Riddle: AI that builds quizzes, polls, and personality tests from URLs or topics, designed to fit seamlessly into existing editorial workflows. Together with Riddle’s Builder API and your CMS, automatically create and embed new content for each article you publish.
- Branding & customization
- TryInteract: solid branding controls on Growth and Pro, but less deep layout and CSS control.
- Riddle: full control on Business and Enterprise, including CSS, fonts, multi-brand setups, and extensive white label.
- Data & integrations
- TryInteract: strong set of direct integrations to leading email tools, especially for small and mid-sized businesses.
- Riddle: broad integrations via APIs, webhooks, Google Sheets, and enterprise data connectors (including Looker Studio), plus multi-project and multi-team setups.
- Privacy & hosting
- TryInteract: offers GDPR tools and guidance, but uses cookies, third-party analytics, and US-based infrastructure.
- Riddle: fully EU-hosted, no added trackers, designed from the ground up as a GDPR-native quiz maker.
If you are a solo creator, coach, or small e-commerce brand who wants one or two quiz funnels and likes the idea of an AI assistant that just “spits out a quiz,” Interact will feel very familiar and focused.
If you are a publisher, brand, sports team, agency, or enterprise organization that needs:
- Many different interactive formats
- Multiple teams and brands in one account
- Enterprise-grade privacy, integrations, and support
Riddle is still the best alternative to TryInteract – and in many cases, the better long-term platform full stop.
Any questions? Just ask us
If you would like help deciding between TryInteract and Riddle for your specific use case, just drop us a note at hello@riddle.com or ping us on our support chat.
From our CEO Boris down, everyone at Riddle helps on support. That way, you always talk to someone who actually builds and uses the product every day.
(Don’t just take our word for it – check out all the rave reviews about our support approach on G2 and Capterra.)
“But what truly sets [Riddle] apart is the amazing team behind it. They respond quickly, with genuine warmth and care. I’ve received not only helpful links to their well-written FAQ, but even personalized video tutorials explaining things just for me. That kind of support is rare and deeply appreciated.
Without a doubt, this has been the best service experience I’ve ever had with any tool. Thank you, Riddle team – you’re doing something truly special! 💛” (G2.com customer review by Indrė V.)
And if you want to see Riddle in action, you can try the full-featured platform free for 14 days, with all formats and features unlocked and no credit card required.
