Many people pay for advertising on Facebook, Google or wherever gives them access to targeted demographics.
Many people also buy Twitter followers to increase your follower numbers.
You can actually do both at once. For free. Or you can pay a little bit more to speed it up. Here’s how I grew our @riddleApp Twitter account from nothing to over 10,000 followers with practically no marketing spend.
This is the most important part. Decide what you want people to do when they see your Twitter profile. I’m assuming you want to them to visit your web site and buy your product or service. Whatever it is, you need to write your Twitter bio to encourage people to do it. Our Riddle Twitter bio is currently:
It sets out why people should try Riddle. It tells them we feature tips on social media on our Twitter feed (so it’s not just a sales tool for Riddle) and who is running the account. There has been much more interaction since I included my name there. People like to talk to people rather than a brand.
It also includes a link to the Riddle web site. This is very important!
Make sure you have posted interesting, useful and maybe occasionally funny tweets. This should include a few tweets with images – some people like to scroll through these and will often retweet them. Some of your tweets should link back to your web site.
Pin a tweet to the top of your profile page. This tweet should be one you think will grab attention and bring people to your web site. Experiment with this and you should find one that works much better than others (but keep on testing). You can gauge this by the amount of retweets or likes it receives.
Sign up to a Twitter tool. There are lots to choose from I use Tweepi.com. I also pay for their ‘Silver’ service as it’s quicker to scroll through profiles. However, it works well on the free service.
Have a clean out of the people you follow. I have four simple maintenance rules for my system.
- Follow back everyone who seems to be an genuine person who is not demonstrating an extreme view, not blatantly selling something (like ‘buy Twitter followers’ etc) and is not discussing or showing images of anything that is not appropriate for the Riddle brand. These criteria will vary according to your account. I am a bit more open-minded on my personal account than on the Riddle account as some of my friends/followers write erotic fiction.
- ‘Safelist’ those interesting people who don’t follow you, but who you still want to follow. This means you can’t unfollow them by accident.
- Unfollow people who have not followed you after a certain period of time. I use five days. This also catches people who have since unfollowed you.
- Look through your mutual followers and unfollow those who haven’t tweeted for some time. My cut off point is three months. I reason that if they haven’t tweeted for this long they are unlikely to return to Twitter.
Hopefully your number of followers is now larger than the number of people you follow.
Follow lots of people! Just remember that you are not trying to game the Twitter system. You are interested in the people you are following and if you follow too many people at once you won’t keep up with the interactions on Twitter. The number of people you can follow each day depends on how many followers you have (you are restricted until you pass 2000 followers) and the gap between the number of people following you and the number of people you follow.
- Find a Twitter account of someone/a brand who discusses your core topic. This could be a competitor or an expert in the field. Then follow their followers or their friends (the people they mutually follow).
- Tweepi gives me the option to filter the people I follow. I generally choose to ignore all accounts except those who have tweeted within the last two days (so I know they are active) and with a follower count of 500 or above. I’ve found these values help me select the type of people I want to interact with, but experiment to see what works with you.
Interact with the people who follow you. If they tweet you with a message along the lines ‘Thanks for following’ respond with either a tweet or a ‘like’.
Do answer them if they ask questions! This sounds so obvious but many people ignore them. Also make a decision if you’re going to thank people for retweets. This can be time consuming or annoying for your followers if you’re doing it too often, but some simple courtesy often results in further retweets.
Check your new followers regularly. At least every other day. You will find lots of people reciprocating your follow. You can also check for any unsuitable accounts you may have followed in error and unfollow them. If accounts are a really good match with your web site or if there’s a big player you can make contact with them. Don’t sell to them yet. Just start a conversation.
The best part is that you will also find other people have followed you. Not just random people (well, there will be some of them too) but targeted people. I haven’t worked out quite how this works but it does. I focus on people involved with social media. About a third of my new followers when I’m actively following on the account are new to me but are in the social media industry. If I stop actively following new accounts this reduces dramatically.
After five days you unfollow the people who didn’t follow you. You can sort this into a list with whatever tool you’re using. There should be a significantly lower number than the amount you followed in the first place. Experiment with the different Twitter accounts that you ‘mine’ until you find accounts with a good follow ratio.
Tweepi has a function to stop you from re-following people to prevent time wasting. No doubt other tools do something similar.
Rub shoulders with the big players! You are no doubt following some people who are Twitter celebrities in their field. Retweet some of their posts that will be particularly helpful for your followers or reply to the tweet with useful information. If they are committed to their followers they will interact with you and this also brings in more followers.
For example we did this with Marji Sherman and ended up creating this fun quiz together. This created value for both of us. Plus we also enjoy some regular banter!
What Type of Positive, Active and Engaged Millennial are you?
Ambitious rule breaker
How far away is your ideal lifestyle for your age?
I’m already right there!
It’s within reach
It’s going to take a little time
I’m still trying to work out my ideal lifestyle!
How’s your work/life balance?
Leaning heavily towards work
It leans towards work but I’ve got one foot on the life side
Work rarely overshadows my life
I’m busy working on my life!
Be honest! If you could take $10,000 for yourself now or give $20,000 to feed starving children you’d:
Take the money!
Give the money!
Which quote do you most believe in?
Don’t be afraid to stand for what you believe in. Even if that means to stand alone.
Grace isn’t a little prayer you say before receiving a meal. It’s a way to live.
You can’t raise your net worth until you raise your self worth.
Be like a tree and let the dead leaves drop
Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.
What are you most likely to be glued to:
A Netflix series
The latest movies
When you reach your grandparent’s age you will:
Have aced everything in my current bucket list
Not go out shopping at peak times for working people
Be travelling back in time to this decade
Probably grumble about the youngest generation!
You’d rather go out for:
Choose a baby boomer classic song to work out to (you HAVE to choose one!)
Twist and shout -The Beatles
Good vibrations – The Beach Boys
Jumping Jack Flash – The Rolling Stones
What’s love got to do with it? – Tina Turner
What do you most aspire to in the next five years?
A verified Twitter account
Being a parent
Selling my start up to Google
Being truly happy in my own skin
It’s not all about the numbers! Yes, Twitter can send targeted traffic to your web site but Twitter thrives because it acts as a community project. You have to prepared to invest time, useful information (that could be useful to your competitors as well as potential customers) and to help people when they need it.
The Riddle account has just over 10,000 followers. Not an earth-shattering amount and a fair proportion of them will never interact with me or visit the Riddle site. However , we get a good number of new Riddle members from Twitter who create fun quizzes and spread the details to their followers.
Just as importantly I have interacted with key people and got major brands interested in working with us via my actions on Twitter.
Remember to use the ‘Lists’ function on Twitter so you can keep track of important people or everything will fly past your eyes faster than a politician heading to a free lunch!
Use viral content. I’m bound to include a plug for our services somewhere in the post and here it is! You are far more likely to get people to share/retweet your content if you create a fun quiz about your core subject. There is a good chance it will get shared by your followers and then by some of their followers.
Depending on how you designed your riddle you could end up with people visiting your site from the link at the end of quiz, people signing up to your newsletter or special offer or maybe just some more people following your Twitter account. Some people need to see your message multiple times before they commit to buy or sign up and Twitter is the ideal tool for that!
You can start creating viral content straight away on Riddle. We even have some templates to get you started. Most of our tools are free, if you want to get really serious about it we have some time saving extras.
So there you have it. Actively following on Twitter definitely takes more time than advertising on Facebook. However, it is cheaper and will bring traffic to your web site. You also get to interact with your potential customers and meet some fantastic new people.
Not bad for something that you can do in half an hour day, plus a few interactions you can do in-between tasks.