Like most other start up companies, at Riddle, we’re focused on growth hacking – relying on influencer relationships and other strategies to generate word of mouth and traffic . We’ve got a sneaky advantage in that our own tools create viral content such as lists and quizzes. But we’ve also had a surprising level of success using other people’s lists!
Bloggers love lists because people tend to share them, but they also help with the all-important SEO. Going back to the previous examples – a search for ‘online tools for restaurant owners’ is likely to direct Google to you. This is especially true if the list has been shared by bloggers who focus on the restaurant trade.
Types of lists
- Step-by-step guides
- Concise reviews
- Tricks of the trade
- Funny takes on serious subjects
- Funny ways we react to everyday life
But there are other benefits to writing lists. You might find brands and bloggers reach out to YOU to be included on your list, creating an excellent opportunity to collaborate for mutual benefit.
We’ve been featured in lots of lists since we launched Riddle ranging from high traffic publications like Inc.com to more specialised sites.
Sometimes being included in a list is a first step to actually being featured in an article like this one about using tech in the classroom. Here the author actually creates a video to show people how to use our site!
One thing that (pleasantly) surprised us was the longevity of these lists. Unlike a news article that is quickly forgotten, they keep on being referenced. Even better, visitors from these lists were not only more likely to sign up, they were also more likely to create their own content.
Flushed with this success, we searched for similar other lists and contacted the authors. Many of them were happy to try us out and add us to their list. They were happy to update their list with the latest information and we got lots of new, qualified users.
You can create your own list at riddle.com or just Google your keywords and add the word ‘list’ to find out who is creating those vital lists about your specialist area.
Of course, as it is so quick to create beautiful lists on Riddle we’d suggest that you share the love for other people first and reap the benefits! Here’s a list we put together about blogging experts who influence us. It took longer to decide who to cram into the seven places than it did to create and publish it!
Riddle’s top 7 blogging experts to follow
John Paul Aguiar
- Start your own YouTube channel
- Become a Periscope expert
- Or just add a few videos to your blog without looking like you did it with your phone in your kitchen (even if you did exactly this)