Like most other start up companies, at Riddle, we’re focused on growth hacking – relying on influencer relationships and other strategies to generate word of mouth and traffic . We’ve got a sneaky advantage in that our own quiz maker tools create viral content such as online lists and quizzes. But we’ve also had a surprising level of success using other people’s online lists!
Bloggers love online lists
Why? Not just because people tend to share them, but they also help with the all-important SEO. They help even more if other bloggers writing on similar subjects link to them in a blog post.
Types of listsStep-by-step guidesConcise reviewsTricks of the tradeFunny takes on serious subjectsFunny ways we react to everyday life
But there are other benefits to writing online lists. You might find brands and bloggers reach out to YOU to be included on your list, creating an excellent opportunity to collaborate for mutual benefit.
We’ve been featured in lots of lists since we launched Riddle ranging from high traffic publications like Inc.com to more specialised sites.
Sometimes being included in a list is a first step to actually being featured in an article like this one about using tech in the classroom. Here the author actually creates a video to show people how to use our site!
One thing that (pleasantly) surprised us was the longevity of these lists. Unlike a news article that is quickly forgotten, they keep on being referenced. Even better, visitors from these lists were not only more likely to sign up, they were also more likely to create their own content.
Flushed with this success, we searched for similar other online lists and contacted the authors. Many of them were happy to try us out and add us to their list. They were happy to update their list with the latest information and we got lots of new, qualified users.
So how exactly does this work?
Say you were a female entrepreneur working in the tech sector. You could Google ‘list female tech entrepreneur’. At the time of writing (in the UK) the first result is The 29 Coolest Female Startup Founders by Business Insider UK. That’s pretty good but the article was published a year ago so how about we head to the ‘News’ section on Google? Here the first result is ‘Who are the top 30 women in tech in Greater Manchester?‘ If you were from the local area you might be able to persuade them to add you to the list. You can always point out that lists with odd numbers of items – like 31 – stand out more than lists with even numbers.
The publication may be interested in adding you to the list because they will now have 31 women promoting the lists on their social media feeds (another fantastic reason to write this sort of list – you get free promotion from the people you mention). Even if they decide not to include you there is still a chance of persuading them to include you in a different article.
You can create your own list with our quiz maker tools at riddle.com or just Google your keywords and add the word ‘list’ to find out who is creating those vital lists about your specialist area.
Of course, as it is so quick to create beautiful lists on Riddle we’d suggest that you share the love for other people first and reap the benefits! Here’s a list we put together about blogging experts who influence us. It took longer to decide who to cram into the seven places than it did to create and publish it! (And yes. Most of them shared the love, and our list.)
Lists are quick to read and speak to the ‘it’s all about me!’ need for interactive content.
Riddle’s top 7 blogging experts to follow
John Paul Aguiar
- Start your own YouTube channel
- Become a Periscope expert
- Or just add a few videos to your blog without looking like you did it with your phone in your kitchen (even if you did exactly this)